BoostCTR Advisors

 
 
 

Doug Chertok

Vast Ventures, Bidclix, Conductor, Daylife, Fotolog, Hashable, Kiip, Klout, Local response, Meetup, Openx, Quigo, StreetEasy (also the founder), ZocDoc, Apparel Media, The Backplane, ClipBoard, FirstFuel, Kiip, Moat,OpenX, SimplyMeasured, StyleSeat
Doug Chertok manages Vast Ventures, a group of funds that invest in and incubate innovative companies. Doug has founded, advised and invested in early-stage companies for over 20 years, including Backplane, Bidclix, BoostCTR, Clipboard, Conductor, Daylife, FirstFuel, Fotolog, Hashable, Kiip, Klout, LocalResponse, MeetUp, Moat, Quigo, SimplyMeasured, StyleSeat, and ZocDoc. He is also the founder of StreetEasy, the largest NYC residential real-estate listings site.
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Bryan Eisenberg

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books "Call to Action", "Waiting For Your Cat to Bark?" and "Always Be Testing". Bryan is a professional marketing speaker who has been the keynote speaker for corporate events and conferences such as Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (i.e. Bazaarvoice, iPerceptions, UserTesting.com, ClickEquations, etc.) and is on the board of trustees of the Direct Marketing Education Foundation.

Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and he was selected as one of the inaugural iMedia Top 25 Marketers, and a DMEF Rising Star Award winner in 2010.

Bryan has been a featured expert by The Wall Street Journal and the New York Times and been quoted in Business 2.0, CXO Europe, Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc. Magazine, Entrepreneur, Target Marketing, DM News, Microsoft’s bCentral, MarketingSherpa, the Toronto Star, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and improving online conversion rates.

In 1998, Bryan co-founded FutureNow Inc. (Bryan & Jeffrey are no longer associated in any way with FutureNow) , the company has been helping businesses generate more engagements, leads, subscriptions, and sales with its unique framework he helped develop, Persuasion Architecture®. Bryan’s proudest professional accomplishments are the thousands of companies, students and clients, including HP, NBC Universal, GE, WebEx, Overstock and Dell, that have consistently enjoyed dramatic improvement in sales.
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Jeffrey Eisenberg

Bazaarvoice, Eisenberg Holdings, LLC., Persuasion Architecture, Inc., and Usertesting.com Past Affiliations: Future Now Group, Inc.
Brothers Bryan and Jeffrey Eisenberg are recognized authorities and pioneers in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing. For over 15 years they have helped consult, train and mentor small, medium and large B2B and B2C companies like HP, Intel, Overstock, NBC Universal, ICE & hundreds of others to craft accountable digital marketing strategies emphasizing the optimization of customer experiences in order to convert more leads, subscriptions, and sales. Bryan & Jeffrey co-wrote “Call To Action” & ”Waiting For Your Cat to Bark?” both Wall Street Journal and New York Times bestsellers as well as “Always Be Testing” and “Persuasive Online Copywriting”. Bryan & Jeffrey have been featured as experts by The Wall Street Journal and The New York Times and been quoted in Business 2.0, Advertising Age, CNN, Forrester Research, Chicago Business Tribune, Inc. Magazine, Target Marketing, DM News, MarketingSherpa, & Internet Retailer for their thought leadership in the critical area of internet marketing and improving online conversion rates.
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Brad Geddes

Certified Knowledge, Market Motive, LocalLaunch!, and DexOne (DEXO)
Brad Geddes is the founder of Certified Knowledge, an online paid search training and toolset provider.

He is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad is one of the first Google Advertising Professionals and Microsoft adExcellence members. He is the first advanced AdWords Seminar Leader and works directly with Google to train companies on Google AdWords. He has written extensively about internet marketing for more than a decade.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to working for a boutique agency, to managing programs that were official resellers of Google and Yahoo. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Britannica, and Red Lobster.

One of his trademarks has been demystifying the complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
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Jonah Goodhart

Moat
Jonah Goodhart has been helping build digital technology companies for the past 13+ years. Jonah co-founded Moat, WGI Group, Billions.org, Colonize.com, and was the founding investor and Board member of Right Media. Jonah is based in New York City and attended Cornell University where he received a BA degree in political science.
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Don Hutchison

Recurrent Energy, @Home & Netcom Investor: Marin Software, Sugar Media, WWCOMs, Trovix, Revision3, Vizu, Parse.ly, ModeWalk, RentCycle, Critical Path & RethinkDB
Advisor and Angel Investor; Board Member at Marin Software; Co-founder and Chairman at Recurrent Energy; CEO and COB at Work.com; SVP and GM at Excite@Home, SVP Sales and Marketing at Netcom.

Successful exits of portfolio companies include: Sugar Media, TravelPost, Trovix, Recurrent Energy and WWCOMs.

Investments & engagements include: Marin Software, Sugar, Inc., Vizu, Revision3, IncentaAlign, Starmaker Interactive, SeniorHomes, LawPivot, BoostCTR, Apportable, Parse.ly, Close.ly & RethinkDB.
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Karl Jacob

Coveroo, Exlixir Fund, Wallop, & Cloudmark
Karl Jacob is a four-time entrepreneur and has been building and advising companies for the last 14 years. He also worked as a manager at Sun Microsystems and an executive at Microsoft. In his career, Jacob raised over $200 million from prestigious investors like Amerindo, Microsoft, eBay, Integral Partners, Norwest Ventures, Bay Partners, Benchmark Capital, Deutsche Bank, Ignition Partners, Vulcan Ventures and others. He started four companies from no revenue to significant revenues or being acquired. One of his companies, Dimension X, was acquired by Microsoft in 1997; and another, Keen (now Ingenio), was acquired by AT&T in 2007. Companies with Jacob as CEO have generated over $300 million in returns to investors and over $150 million in revenue per year. He has received numerous awards, including being named one of BusinessWeek’s top ten up-and-comers.

Jacob is currently the CEO and Founder of Coveroo, which enables consumers to personalize their cell phones, MP3 players and other personal electronics with their favorite artwork and designs. Previously, he took Cloudmark from no revenue and $50,000 in investment to $16 million in investment and millions in revenue. Prior to this, Jacob joined Benchmark Capital as an entrepreneur-in-residence and was charged with creating the "next big thing," which ended up being Keen, where he was CEO and President until May of 2002. While at Keen, Jacob led the company to be credited as one of the fastest growing ecommerce companies in history and recognized by Fortune as a Cool Company.

Jacob has advised or been a board member at several companies including Facebook, Dimension X, Keen, Cloudmark, IMMI, Protector USA and REAL Kiteboarding. He holds a B.S. in Computer Science from University of Southern California, where he sits on the school's board of counselors for the School of Engineering.
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David Kidder

The Intellectual Devotional, GoodAdds Foundation, Clickable, Skip Hop, you are.TV, Tapad, Payoff.com, How about We, ProFounder, Alt Option Return, MileWise, The Balmoral Bahamas, Art.sy, BoostCTR, SmartRay Network
David S. Kidder is Co-founder and CEO of Clickable, a web service that brings simplicity to online advertising. Prior to Clickable, Kidder co-founded SmartRay Network, a mobile advertising delivery pioneer acquired by LifeMinders and Net-X, a web-authoring platform acquired by Target Vision. Kidder is a graduate of the Rochester Institute of Technology, and received ID Magazine’s International Design Award and Ernst and Young’s Entrepreneur of the Year Award in 2008. David is an active angel investor through his fund, Alt Option Return, and is a founding member of The Acumen Fund One Percent Fund. David serves on the National Board of the Smithsonian and is the creator and co-author of the two-time New York Times bestselling book series, The Intellectual Devotional, published by Rodale. His most recent book, The Startup Playbook, will be published by Chronicle Books in April 2012. He lives outside Manhattan with his wife Johanna Zeilstra, Co-founder of Giveback.org, and three sons Jack, Stephen and Lucas.
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Stuart Larkins

Performics, DoubleClick, and Google
Stuart Larkins is an Internet entrepreneur, digital marketing expert and active angel investor with more than twelve years of experience at leading Internet companies and start-up organizations. Stuart was part of the founding management team of Performics, a pioneer in affiliate and search engine marketing. Performics was acquired by DoubleClick in 2004, which became part of Google in 2008. He currently sits on the board of directors of ethology, Performline, and Trunk Club and is an advisor to BrightTag, TapMe, and VigLink.
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Matt Mickiewicz

A British Columbia native, Matt Mickiewicz, founded his first multi-million dollar online company, SitePoint, in 1998 when he was only 15 years old. Since then he has leveraged this early success into two additional profitable businesses: 99designs and Flippa.

In February 2008, Matt co-founded 99designs. 99designs.ca launched in Canada in 2011 and connects small businesses with professional designers through the world’s largest crowdsourcing marketplace for graphic design services. Canadian small businesses can post a graphic design project, such as a logo, stationary or website design and have designers from around the world submit original concepts for consideration.

To date, more than 95,000 projects have been completed worldwide for the likes of Tim Ferris, Mashable, SxSW, TiVo, and the Queen of Jordan. Designers have earned a total of more than $24 million through 99designs. The website won a 2010 Webby Award for Best Web Service, was named to Entrepreneur Magazine’s "Brilliant 100" list and recently raised $35 million in venture capital, led by Accel Partners.

Matt’s first venture, SitePoint, is currently ranked as one of the top 1,000 websites in the world and serves a growing audience of web professionals through its online content, email newsletters and print and electronic books. The site has published more than 50 books in 20 languages.

In 2009, Matt also co-founded Flippa.com, a marketplace for buying and selling websites and domain names through an auction format. To date, more than $50 million in transactions have taken place.

This year, Matt was honored on Inc. Magazine's 30 Under 30 and Business Insider's "30 Under 30 to Watch" list. Matt lives in Vancouver, Canada, is an avid wine collector, reader, and traveler.
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Adam Smith

bitly, Crittercism, gdgt, Impermium, Metamarkets, Movie Pass, OpenX, Sailthru, Schematic Labs, Shopobot, Social Flow, Solve Media, and Spree
Adam Smith is a partner and West Coast Lead of AOL Ventures. His focus is Seed and Series A investing. Adam's passion for combining Art and Technology began with his first career as a Toy Designer. With degrees in both Physics and Sculpture combined with his enjoyment of design, Adam was accepted into MIT Media Lab Program where he helped create and complete the Toys of Tomorrow Program. Adam's adventures then sent him overseas, where he took a position with Telecom Italia in both Rome, Italy and in Helsinki, Finland before moving back to the States for the challenging and rewarding position of Product Manager at Google. Adam enjoyed 7 years at Google before joining AOL Ventures.
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James Warner

Accordant Media, Cha Cha Search, Criteo, engage121, Healthline Networks, Innovation Interactive, Marchex, MediaMind Technologies, and Merkle, Inc.
Jim Warner serves as a board member, advisor, investor and consultant to early and growth stage companies focusing in digital media and marketing. His portfolio includes MediaMind Technologies, Healthline Networks, ChaCha Answers, Criteo, Metamorphic Ventures and Merkle, Inc.

During a thirty-year career in the media business, Jim built and led organizations in digital media and marketing, network television, cable and pay-TV and magazine publishing and held leadership positions at Avenue A|Razorfish and its parent company, aQuantive, Primedia, CBS and HBO.

Warner received a BA with honors from Yale College and an MBA from the Harvard Business School. He is a Trustee of Big Brothers, Big Sisters of New York City and lives in Westchester County, New York with his wife Priscilla, an author, and their two sons.
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Maynard Webb

AccessLan, admob, aeroFS, Badgeville, Baynote, Ebay, FusionOne, Grub With Us, Hipmunk, Hookit, Libertad Card, LockPath, Luminate, Mailgun, Niku, Okta, Peribit, Quixey, ReadyForce, Rypple, Salesforce, Social Eyes, Tasty Labs, Thingd, Vital Signs Software, and Zuroa
Maynard Webb is currently the Chairman of LiveOps, a leader in on-demand, cloud applications for contact center technology and talent solutions. He is also the founder of the Webb Investment Network, where he leverages an Affiliate network of seasoned entrepreneurs to co-invest in transformational companies and to provide invaluable advice and insight to the portfolio.

Mr. Webb has more than 30 years of experience developing and leading high-growth companies. Prior to joining LiveOps as President and CEO in December 2006, he was the Chief Operating Officer of eBay. He has been credited with creating organizational processes and day-to-day structures which enabled eBay to grow from $140 million in revenue to over $6 billion in 2006, while the employee base grew from 250 to over 12,000. Mr. Webb started at eBay in 1999 and retired in August of 2006. Before joining eBay, Mr. Webb was Senior Vice President and Chief Information Officer for Gateway, Inc. He has also held management and leadership positions at Bay Networks, Quantum Corporation, Thomas-Conrad Corporation and IBM. A respected member of the Silicon Valley technology community, Mr. Webb has sat on the boards of several successful companies, including Salesforce.com, Admob and Baynote.

Mr. Webb has also been very involved in the creation of the LiveOps Foundation. Under his leadership, this was developed with the goal of supporting activities that enhance and serve the communities in which LiveOps employees live and work, as well as the associated issues that impact quality of life. In addition, he also created the Webb Family Charitable Foundation. The Webb Family Charitable Foundation strives to empower people to make a difference in the world no matter what their own circumstances are. The Foundation honors individuals who are struggling against the odds to make a positive impact on the world through innovation and hard work.

Mr. Webb holds a B.A. in Criminal Justice from Florida Atlantic University.
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Justin Yoshimura

Justin Yoshimura is a serial entrepreneur and angel investor. He is currently the founder and CEO of YCombinator backed social commerce platform 500friends. Prior to 500friends, he founded several e-commerce companies with terrible names, including CellsWholesale.com, which was acquired in 2009 after reaching $8M in annual revenues. He is also an investor in Zencoder, Gazehawk, ifeelgoods, Hipmunk, PathJoy, OwnLocal, and Torbit. Besides entrepreneurship, Justin is passionate about traveling and animals, especially dogs, Persian cats, dolphins, capybaras, and platypuses.
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Shaival Shah

Salamon Brothers, TA Associates, Electronic Arts, Polaris Venture Partners, Oddcast, YouKnow, Headliner.fm, SundaySky, and 3i Group
Shaival has 15+ years of operating and VC investing experience across roles at TA Associates, Electronic Arts, Oddcast Media Technologies, Polaris Venture Partners and Hunch. Shaival has built and managed teams and products across social media, tech, games and alternative advertising sectors with a particular focus on strategic planning, new business development, market assessment, product conceptualization, defining revenue products, P&L management, analytics and mergers and acquisitions. Shaival currently serves at General Manager at Hunch and as an investor, advisor and board member to several technology start-ups.
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Yan-David Erlich

Founded: ChoiceVendor (acq. by LinkedIn), Mogad (acq. by iSkoot/Qualcomm)
Advisor / Investor: Mixer Labs (acq. by Twitter), iSkoot (acq. by Qualcomm), SafetyWeb (acq. by Experian), Thumbtack, Loosecubes, BetterWorks, Wholeshare, Urbantag
Most recently, Yan-David was the Founder & CEO of ChoiceVendor which was acquired by LinkedIn (LNKD) in 2010. He was also the Founder & CEO of Mogad (creators of social.im) which was acquired by iSkoot, now Qualcomm (QCOM) in 2008. Yan-David has been an EIR at Matrix Partners, Trinity Ventures, and Battery Ventures. He’s also held software engineering and product leadership roles at both Google and Microsoft. Yan-David is also a founding partner of MuckerLab, a mentorship-driven startup accelerator focused on serving Internet software, services, and media entrepreneurs in Los Angeles and broader Southern California.

In his spare time, Yanda tinkers with new ventures and advises others doing the same. He is or has been an advisor and investor in Mixer Labs (acq. by Twitter), iSkoot (acq. by QCOM), Loosecubes, Thumbtack, SafetyWeb (acq. by EXPN), BetterWorks, and BoostCTR among others. He is also a founding member of Connexions, a non-profit environment for collaboratively developing, freely sharing, and rapidly publishing scholarly content on the web.

Yanda has B.S. degrees in Computer Science and Electrical & Computer Engineering from Rice University and an MBA from Stanford’s Graduate School of Business.
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