Where Our Boosters Come From
BoostCTR’s Boosters come from a variety of writing and online advertising backgrounds.
Many of them have either 1) managed large pay-per-click budgets for clients or 2)
spent thousands of dollars of their own money to promote their own products and
services.
One thing all Boosters in our network have in common is extensive ad copy writing
and advertising experience.
Ongoing Training & Development
Even though our Boosters have a lot of experience writing short-form ad copy, we continue to train and develop them to make them stronger writers. We have a tiered curriculum that we present to writers as they progress in experience on our platform. Moreover, our platform provides a structured workflow that further enhances the effectiveness of our writers.
Automatic Topgrading & Quality Control
Naturally, some Boosters in our network are better than others, which is why we
have safeguards in place to ensure the best Boosters get the most writing opportunities
-- and clients get the best results possible.
For instance, if a Booster submits an ad that loses, he will not be able to submit
a second ad to the same contest until another Booster has had a chance to challenge
the control. Furthermore, if a Booster’s win/loss ratio falls below a certain threshold,
he will be put on notice and will be at risk of suspension from the network.
Just as there are disincentives for poor performance, there are also incentives
for good performance. Boosters who beat the control by a large percentage will be
awarded more prize money than they will for a small win. This naturally encourages
Boosters to submit their best work every single time.