Guaranteed Improvement.
Advertisers only pay when a Challenger Ad beats a Champion Ad’s success metric.
BoostCTR is a text-ad optimization tool designed to increase click-through-rate, or CTR. It plugs into your Google AdWords account and will automatically try many different ads in order to find the best possible one. The copy for each ad is provided by ad copy writers, who get rewarded if their ad is successful.
You create an account with BoostCTR and provide us with access to your ad account through the AdWords or Facebook API. Adding funds to your reserve account entitles you to boost one or more ad groups.
You identify which ad groups our writers will work to optimize. We load the specified ad groups into BoostCTR and create contests which our Boosters (expert writers) can enter.
We select your best ad in each ad group by looking back over the past 60 days to find the highest performer. This sets the baseline which our Boosters' ads must improve upon.
Boosters use our proprietary multi-step ad writing process to create new ads to test against your top-performing ads. All of this work is done on our platform - so writers never have direct access to your ad account.
You have complete control over which ads run in your account. You receive a stream of ad submission from a diverse pool of Boosters and accept the ads that you like and reject the rest. You are never under any obligation to accept ads and you pay nothing for rejecting them.
We split test the ads for your 24/7. Winners are chosen based on statistically significant results. Our Boosters continue to supply you with ads until we outperform your baseline.