Team Management, Advisors & Investors


David Greenbaum, Co-Founder & CEO

David had been following a pretty conventional career path for a Westchester, NY native. He attended Brown University, worked at Goldman Sachs, went to Yale School of Management, worked at a small venture capital firm and then settled into a job doing corporate strategy at an IAC company. But, the whole time he was looking for the right opportunity to found a startup. The key catalyst for David's aspiration was teaming up with Rob Lenderman, who has a rare combination of technology expertise and marketing savvy. BoostCTR combines David's interests in applied psychology and crowdsourcing. When not working on BoostCTR, David loves playing basketball, trekking through the mountains, and buildin' stuff.

Rob Lenderman, Co-Founder & CIO-CMO

Rob started by studying Nuclear Engineering and realized in his senior year that he was about 15 years ahead of its time (no jobs). He went to work at a small consulting firm building special project requests for companies such as the USPS and the US Air Force. Eventually he made it to as a lead developer in the early days. During his tenure there he learned large scale development and became involved in the SEO/SEM world. He also fine-tuned his marketing skills working as an affiliate. He then went to Interval International, another IAC company where he ran a few internal ventures that he grew from zero to a few million dollars a year. That is where the idea for BoostCTR took shape. Rob likes playing paintball, remodeling houses, and wants to spend a few years living on a catamaran one day.

Shawn Kernes, CTO

Shawn brings over 15 years of experience in building and managing teams from technology, to customer service, operations, business strategy, and business development. He has held a wide range of executive roles in various high growth companies including CTO at StubHub, COO at Cash4Gold, and CTO at BeyondTheRack. Shawn breathes startup, he enjoys the highs and lows of starting a company and making it successful.

Tim Krozek, CRO

Tim runs customer acquisition at BoostCTR. Prior to Boost, Tim ran's revenue generation efforts for its brand, agency and publisher business. While at, he ran global sales and business development, program management, and client services. For five years, he was responsible for Efficient Frontier's revenue and client acquisition efforts in the US, Europe and Asia from the early start up years. He was part of the original team of 15 people, helping grow the company to 220 employees and $40+million in revenue.

As a seasoned internet marketing expert, Tim has been involved with internet strategies since the late 90's. He has more than 15 years of ecommerce, online marketing and enterprise technology experience, including a variety of management, sales and marketing positions at Yahoo!, AOL, Netscape Communications and numerous start-ups. Over the years he has been a featured speaker at several industry conferences including Retail Vision, WebMaster World, Search Insider Summit and the Affiliate Summit. Tim has a BA in Economics from UC Santa Barbara and an MBA from Cornell's Johnson School.

Erik Ford, VP Marketing & Chief Evangelist

For over nine years Erik has been leading teams, building products and driving operations strategy in digital media across Search, Social, Display, Native, and Mobile. He has helped build businesses from zero to $150MM+ in revenue, with three great startups, totaling $37MM+ in funding. He's been responsible for over $1 Billion in online advertising media buys, monetization, yield, targeting, strategy & optimization tied to Walmart, eBay, Google, Microsoft and Facebook.

He has driven online advertising strategy, insights and optimization for Fortune 50 - 500 digital advertisers, publishers, networks, top tier agencies & advertising technology companies. Currently, he heads up business development and marketing at BoostCTR, focused on demand generation, marketing automation and enterprise-focused business development to drive the Predictable Revenue model.

Advisors & Investors

Adam Smith Brad Geddes Bryan Eisenberg David Kidder Don Hutchison Doug Chertok James Warner Jeffrey Eisenberg Jonah Goodhart Karl Jacob Matt Mickiewicz Maynard Webb Shaival Shah Stuart Larkins Yanda Erlich Yanda Erlich