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Weekly PPC Update – March Showers Bring April Flowers Edition

March 31st, 2014 by

 

Greetings, friends, from a thoroughly soaked New England.  We can feel spring in the air and for anyone a fan of GOT – Winter is coming!  (even better?)

 

Let’s see what’s the happs in PPC land as of late.

 

First, from Google………

 

A simpler, easier to manage TrueView in AdWords for Video update is going to occur starting April 15.  Some highlights include:

  • organization by how a user interacts with the ad (either pre-roll video or clicking on a thumbnail)
  • ability to make ads appear at the campaign level -whether on YouTube or GSN
  • ability to tailor in-display ads running on YouTube search pages to these same parameters, in addition to keywords

Read more here.

 

And, to be first to know some big news coming out of AdWords for this year, be SURE to tune into the livestream April 22nd at 9a.m. PT by registering here.  You’ll see new tools so you can increase awareness and engagement everywhere your customers are online – from the web, to the mobile web, to mobile apps.

 

Now, let’s go over to Bing Ads………………

 

Bid Landscape is a handy dandy new option in Bing Ads.  It shows you shows you how different estimated bids would have impacted your impressions and clicks over the previous seven days.  Available in the US only for now.

 

Bing Ads has put a lot of lip service toward listening to advertisers, and we are thankful.  Three particular new features have come to the Editor based on our collective input.  They include:  a notification at the top of the Campaigns page that alerts you if you have disapproved ads or keywords; “Last 14 Days” and “Last 30 Days” options in your performance report; and, ROAS (Return on Ad Spend), and Revenue & Conversation rate have been added as optional columns to the Campaign, Ad Group, Ads, Keywords and Ad Extensions grids. Enjoy!

 

Try Bing’s new Broad Match Opportunities feature in Bing Ads Intelligence.   You can download it for free right here on the Bing Ads site. It’ll give you a better picture of what you can gain by using broad match.

 

We’ve been using them for a while with Google, but Product Ads are coming to Bing!  Check out the deets here.

 

Now let’s see what other chatter’s going on about PPC…………

 

Paid Search Spend Rises 8 Percent In Q1, Mobile Shows Signs Of Maturing via Search Engine Land.

 

Also from SEL, How To Reduce Landing Page Clutter For Optimal AdWords Performance.

 

This is great for anyone who works with clients running SEO and PPC looking for tips on how to manage on an enterprise level.

 

From Search Engine Journal:  Bad Ads, Worse Ads, and Very, Very Bad Ads: The Worst of PPC,  Yikes!  Make sure you aren’t an offender!

 

That’s it for this week, friends.  Have a good one!

 

 




Weekly PPC Update – Cautiously Declaring Spring Edition

March 11th, 2014 by

 

Twas a lovely weekend in Boston.  And, today we woke up to total darkness and snow :(  Hope you survived your Monday intact!

 

Let’s warm up with the hottest news from PPC land!

 

First, from Google………..

 

The AdWords Express dashboard was recently redesigned.  Did you notice?  Check out this post for how to more easily view your stats both via Desktop and on the go.

 

Now you can create and manage your Google Shopping campaigns with the AdWords API.  Details follow or can be found here:

 

Shopping campaigns offer a streamlined, retail-centric advertising experience with robust reporting and insightful competitive metrics like benchmark data and impression share.

 

Also, news for those of us using unique product identifiers.  Soon Google will start to (1) disapprove products with incorrect GTIN, MPN and brand and (2) globally demote products that incorrectly use the identifier_exists attribute.

 

Happy customers are your most valuable marketing tool and now AdWords makes it easier to show how happy your customers are.  You can submit a request here to get reviews, ratings, etc shown directly in your ads.

 

Let’s see what’s up from Bing Ads…………

 

The Bing Ads Editor keeps getting better and better.  Check out the newest additions based on customer feedback.

 

Share of Voice is a powerful metric to get clients on board with bigger budgets.  Use this information to determine if:   1. For any given keyword, there is room for you to gain additional share, and 2. If there is, where you can focus your efforts in order to get that additional share.  Check out details for this reporting option here.

 

Ten things you should know about European E-commerce.  Enough said!

 

Finally, from Bing – a massive recap of the best and brightest new reporting options from Bing Ads for March.

 

Now, how about the rest of the www……………

 

Search Engine Land has 3 simple messaging changes that can mean big PPC bucks.  Hint:  Simple, Value Proposition, and Specific works best.

 

We’ve said this before, but you must link Google AdWords to Google Analytics.  If you need more convincing, here’s an article from Search Engine Watch expounding the merits of doing this.

 

Marketing Profs has some “must have insights” for better PPC campaigns.  Check it out.

 

Have a wonderful week, everyone!

 

 

 




Boost Announces Integration With Marin Software

February 27th, 2014 by

 

Boost Announces Integration into Marin Software

 

San Francisco, CA – February 27, 2014 – We are pleased to announce a new level of partnership between two leading ad tech SaaS companies, Boost Media and Marin Software.

 

Below is the official press release from Marin Software:

 

Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, and ad creative optimization firm Boost Media today announced a partnership through which Marin customers will be able to utilize Boost Media’s ad-optimization platform. Directly within the Marin platform, Marin customers will now be able to leverage Boost Media’s network of expert copywriters and testing technology to improve ad copy and digital campaign performance.

 

Writing and optimizing ad copy is an ongoing challenge for many advertisers. Boost Media offers marketers a network of more than 1,000+ expert copywriters, who can create compelling and high performing ads across search and social channels. With this partnership, Marin customers can economically and systematically improve digital ad copy, leading to higher user engagement and improved campaign profitability. Additionally, product integration between Marin Software and Boost Media will streamline report-generation workflow and ad copy optimization for joint customers.

 

“Constantly writing and testing ads at scale across multiple campaigns can be a logistical nightmare for brands and agencies,” said Matt Ackley, Chief Marketing Officer at Marin Software. “Through our integration with Boost Media, we’re excited to be able to offer Marin customers a solution whereby they can improve ad copy and further maximize the performance of their digital marketing campaigns.”

 

“We are incredibly excited to partner with Marin. The combination of Boost and Marin enables advertisers to scale up their messaging to keep pace with their targeting and bidding.” Said David Greenbaum, CEO of Boost Media. “The industry needs to get better at personalizing the messaging delivered to highly segmented audiences – this partnership allows Marin and Boost customers to accomplish this.”

 

For additional information on Boost Media, visit www.boostmedia.com. To learn more about Marin Software, visit www.marinsoftware.com.

 

Schedule Your Private Demo >>

 

 


About Boost Media

 

Boost increases advertiser profitability by using a combination of humans and software to drive increased ad relevance at scale. The Boost marketplace is comprised of over 1,400 expert copywriters and image optimizers who competes to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms.

 

About Marin Software

 

Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $6 billion in annualized ad spend. Offering an integrated platform for search, display, social, and mobile advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marin’s technology powers marketing campaigns in more than 160 countries. For more information about Marin’s products, please visit: http://www.marinsoftware.com/solutions/overview.

 




Google DoubleClick Search Partners with Boost

February 27th, 2014 by

 

 

Boost And Google DoubleClick Search Partner Up

 

San Francisco, CA – February 27, 2014 – We are pleased to formally announce a landmark partnership between Boost Media and Google DoubleClick Search.

 

Below is the official press release from Google DoubleClick Search:

 

For search marketers, repeatedly writing and testing ads across multiple campaigns can seem unmanageable. To help advertisers and agencies streamline workflows and drive ad performance across these large-scale campaigns, today we’re announcing a partnership with Boost Media — bringing the company’s ad creative optimization solution to the DoubleClick Search platform.

 

Advertisers understand that the right optimization tools can make or break campaign performance. With DoubleClick Search, customers are already taking advantage of performance-driving features, including inventory-aware campaigns for dynamic ad creation, A/B landing page testing to drive traffic to the highest ROI landing pages, and the Performance Bidding Suite for real time bid optimization. Now, by coupling Boost Media’s ad optimization platform with core workflow and optimization tools from DoubleClick Search, advertisers can benefit in the following ways:

 

  • Increase profitability with proven optimization algorithms. On top of the intra-day keyword bidding from DoubleClick Search, Boost Media tests ads side-by-side, and chooses ads based on Boost Media’s proprietary algorithms. According to Boost Media, their clients experience a 30 percent increase in sales volume on average, while saving an average of 60 hours per month on writing, testing and reporting on creative.
  • Save time with tailored ad creation. Boost Media offers an expert network of professional copywriters in over a dozen localized languages to develop engaging and high-performing ads at scale. Advertisers can expect unique and creatively written ad text, distinguished from the standard Dynamic Keyword Insertion templates that are often used today.
  • Cut costs by focusing on the right ads. Boost Media decreases cost by identifying and eliminating underperforming ads and allows clients to capture additional, unseen revenue from their ad groups. According to Boost Media users see a 5% decrease in CPAs on average.

 

Schedule Your Private Demo >>

 

 


About Boost Media

 
Boost increases advertiser profitability by using a combination of humans and software to drive increased ad relevance at scale. The Boost marketplace is comprised of over 1,400 expert copywriters and image optimizers who competes to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms.
 

About Google DoubleClick Search

 

DoubleClick Search customers interested in using Boost Media can contact their DoubleClick Search Sales representatives. To learn more about new developments in our partnership with Boost Media, stay tuned to the DoubleClick Search blog or follow us on our Google+ page.

 




Weekly PPC Update – Mid Week Edition!

February 19th, 2014 by

 

Welcome to your weekly, wintry, wooly PPC update!

Let’s learn about what’s hot in the industry over the past week.

 

A solid theme coming from Google over the past year is a focus on brand measurement. In this blog post, the AdWords team makes some good points that measurement should be actionable, not done as an after the fact campaign wrapup. Google’s taken some big steps to make campaigns more measurable via Active View, comScore vCE and more. Check out the full post to get details.

 

Mobile Sitelinks now available in Bing Ads! Check out the deets here.

 

Search Engine Watch has an article in a similar vein – using PPC as an awareness campaign. This post points out multi-channel attribution in Google Analytics as a good way to measure, analyze, and take action.

 

Econsultancy has a good article about important considerations for mobile PPC success. Learn more about how to tailor your campaigns for mobile here.

 

Surely you are tracking every meaningful conversion for yourself or clients, right? Sometimes we can’t see the forest for the trees and rely on one conversion point set at the beginning of a campaign, when there are often many other points to include. Check out this Wordstream article to learn more about conversion tracking.

 

Speaking of conversions, Bing Ads has kicked off platform updates for conversion tracking; now the following reports are available in all Bing Ads performance reports: Assists, Conversions, Conversion rate (%), Extended cost, Revenue, Return on ad spend (ROAS), CPA, Cost per assist, Revenue per conversion, Revenue per assist.

 

Also, if you’re in or around LA, check out Bing Ads Connect. Here you can “talk to onsite experts about growing search advertising opportunities and get tips to easily optimize your Bing Ads campaigns and increase profitability.”

 

Shopping campaigns in Google AdWords are now available globally! Check out this video to get started in this platform.

 

Finally for this week, check out some PPC Power Plays from Search Engine Watch. The author gives real life examples of Ad Group level Sitelinks, Device specific ad copy and more.

 

Stay warm all!