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Part 7: SEM Ad Copy Testing Insights for Your CMO
Welcome to the seventh of 10 posts on generating insights for your CMO through SEM ad copy testing. Today we uncover the rather puzzling array of words that win in retail ads. CMO’s used to try to align brand messaging across channels by focusing on the specific brand attributes that seemed compelling. For example, “Quality, […]
November 25, 2014 by Karen Amundson | Data Science, Testing
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Boost Media Raises $19 Million to Fuel Product Expansion and Engineer Growth
Two New Execs Join Team; Company Marks Milestone of $1 Billion in Paid Search Ads Optimized for 100 Leading Global Brands   SAN FRANCISCO — November 18, 2014 — Boost Media, a leader in creative-optimization marketing technology, has raised $19 million in Series C funding led by Battery Ventures. Other participating investors included Javelin Venture […]
November 18, 2014 by Sarah Burns | Boost Media, Paid Search, Search
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