Weekly PPC Roundup — Privacy and Pinterest Edition

February 3rd, 2012 by Tom Demers

 

There are a couple of topics we can’t seem to get away from this week in the search marketing and social media world — Google’s new Privacy updates, and Pinterest, which has seemingly exploded and is taking over the social media landscape, with accounts from Fortune 500s, celebs, artists, teens and tweens, you name it. Monetate, who happens to be supporting the ad testing contest we told you about earlier in the week, has released a fabulous infographic zeroing in on Pinterest’s breakthrough. Read the rest of this entry »

 

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Join us For our ‘All You Need is PPC Love’ Webinar with Trada!

February 2nd, 2012 by Tom Demers

 

We’re partnering up with Trada to bring you our ‘All You Need is PPC Love’ free webinar on Thursday, February 9 at 12:30pm EST.

 

In this webinar we’ll cover:

 

  • Elements of a high-performing PPC ad

  • How and which minor tweaks can significantly increase your ad performance
  • Tips & tricks to help boost your CTR and Conversions

 

Sign up today and be on your way to wooing searchers with your PPC ads!

 

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BoostCTR CEO David Greenbaum Featured on Forbes.com

January 30th, 2012 by Tom Demers

 

We’re excited to share the news – our CEO David Greenbaum has been featured in an article on Forbes.com! The article, entitled “Tech Pros Want to See These Things in Facebook’s Filing” discusses the buzz surrounding a rumored Facebook IPO filing coming this week, with industry thought leaders weighing in with their thoughts on what they think Facebook should focus on if it does file. Read the rest of this entry »

 

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WhichTestWon’s 3rd Annual Online Testing Awards – Will Your Ad Tests Win?

January 30th, 2012 by Tom Demers

 

Do you think that your A/B and multivariate testing skills are top notch? Well, you could put your tests to the test and win an Online Testing Award from WhichTestWon.com!

 

WhichTestWon is running a contest to find great examples of A/B tests and multivariate tests conducted by marketers and conversion experts like you from around the world. Entrants may have used any vendor, worked with any agency or run tests in-house, and can be from any country as long as an English translation of results is provided. Keep reading for details. Read the rest of this entry »

 

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Weekly PPC Roundup 1/27/12 — Super Social Edition

January 27th, 2012 by Tom Demers

 

The search marketing blogosphere this week really seemed to be zeroing in on social media – from tips on how to make better use of Facebook’s timeline layout to getting a better handle on Google+ for businesses, it was hard to find a site not offering some help for using social media to boost business.

 

With the line between social media and marketing growing blurrier and blurrier, and with the power of Facebook ad campaigns and other search/social combinations at marketers’ fingertips, we’ve gathered a handful of helpful posts for you this week to help you not only with your PPC, but with the social aspect of your marketing strategy as well. Read the rest of this entry »

 

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Heading to SMX West? Here’s a Discount!

January 26th, 2012 by Tom Demers

 

Are you planning to attend SMX West next month? As if having the opportunity to attend presentations by 130 of the industry’s best search marketers and having the chance to take advantage of structured social networking events wasn’t enough, we’re excited to say that BoostCTR is offering a 10% discount for attendees that register to attend SMX West 2012 using the following code: smx10boostctr (case sensitive) Read the rest of this entry »

 

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Images, Headlines, and Targeting — Oh my!

January 25th, 2012 by Jeffsexton

 

I  once saw a video clip of British-Irish comedian, Jimmy Carr, doing a bit on “enlargement” e-mails, asking if everyone else was getting spammed by them too, or if they were somehow targeting him based on some sort of presumed need.  He ended it by saying that the worst part was how half the e-mails were forwards from his girlfriend ; )

 

Well, I can’t speak to those kinds of e-mails, but the number of “Gaming” ads showing up on my facebook page has me feeling similarly; I’m not a freakin’ gamer — why are all these ads targeting me?  Do they know something about me based on online behavior or something?  Maybe they’ve realized I’m prone to procrastination… Read the rest of this entry »

 

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Is Your Facebook Ad Image Worthy of People’s Attention?

January 25th, 2012 by noran

 

If your Facebook ads could talk, they’d probably scream out “LOOK AT ME! LOOK AT ME!!!!”

 

But they can’t, leaving it up to you to do a good job of grabbing as much attention as possible to them. Too much pressure? Don’t you worry. Here are four elements to help you create Facebook ads worthy of people’s attention. Read the rest of this entry »

 

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PPC Weekly Roundup 1/20/12 — Protect Your Rights Edition

January 20th, 2012 by Tom Demers

 

Unless you’ve been on a tropical island away from a computer the whole week (lucky you!), you couldn’t miss the buzz that SOPA and PIPA have been generating online. Between news stories, celebrity endorsements, petitions, tweets, blog posts, and Facebook shares, that was definitely the dominating theme in this week’s content on the Web.

 

For a great roundup of SOPA and PIPA-related news coverage, Megan Marrs at WordStream has put together a great post to help fill you in: “SOPA Round-up: The Aftermath of the SOPA and PIPA Blackouts“. Or, if infographics are more your style, Lumin Interactive and Condor Consulting have collaborated on a graphical explanation of SOPA and PIPA. Read the rest of this entry »

 

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Tips from the Boosters: Branded Terms – Make Sure You Test Them

January 17th, 2012 by Jeffsexton

 

In many situations, the incusion of brand names within a PPC Ad can be a good strategy and a CTR booster.  But not always.

 

So unless the brand names are actual keyword search terms, you’ll definitely want to test whether including them will help you out or not.

 

Here are a few dynamics that can effect whether or not a branded term will help or hurt, along with some example tests from BoostCTR: Read the rest of this entry »

 

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