Author: "Rob Lenderman"

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Lexical Insights: Unlocking the Hidden Value in your SEM Program
By Rob Lenderman
Posted November 18, 2018  | CATEGORY: Ad Text Tips, Ads, Content, Data Science, Paid Search, Search, Testing
All advertisers have a clear and measurable goal for their SEM program: drive more revenue at the lowest possible cost. While revenue generation will always be the primary goal for SEM, data science and text analytics are now able to find a new source of value from SEM efforts that had previously been unobtainable. Lexical […]

How Far can AI go in Marketing?
By Rob Lenderman
Posted November 9, 2018  | CATEGORY: Ad Text Tips, Ads, Branding, Content, Data Science, Paid Search, Search, Testing
As technology is increasingly applied to all phases of marketing, how much of a role will there be for the traditional marketer? This question is particularly relevant to data-intensive areas of marketing such as SEM where vast amounts of information, metrics, and innumerable ad groups seem tailor-made for the application of data science and technology. […]

Responsive Search Ads (RSA) – Fact Sheet
By Rob Lenderman
Posted May 30, 2018  | CATEGORY: Ad Text Tips, Ads, Mobile, Paid Search, Responsive Search Ads, Search
Download the Latest Boost Media RSA Fact Sheet [Here] What’s Changing?  This new Google Ads ad format, currently in beta, offers up to 15 headlines and 4 description lines. Dynamically combining up to 3 headlines and 2 descriptions in any given ad auction, while occupying potentially twice as much real estate for advertiser’s search ads.   RSA […]

Automation for Advertising: A Brief Overview
By Rob Lenderman
Posted May 4, 2018  | CATEGORY: Ads, Boost Knowledge Base, Paid Search, Search
SAN FRANCISCO, May 4, 2018 – Artificial intelligence. Machine learning. Automation. These words have been buzzing through seemingly every industry over the past several years.  Many people have a rough idea of what automation means in a factory setting or how giant e-commerce sites and search engines use AI and machine learning in their business, but […]

Your Detailed Testing Strategy for Google Expanded Text Ads
By Rob Lenderman
Posted June 8, 2016  | CATEGORY: Ads, Testing
With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text, and Google has the ability to manipulate the layout to fit the appropriate screen for display.  While this is a strong shift toward mobile-first that levels the playing fields between natural search (SEO) ads […]

CSM Insights: A Day in the Life of “Colonel Mustard”: Beloved Booster; Writer Extraordinaire
By Rob Lenderman
Posted July 14, 2015  | CATEGORY: Ads, Boost Media
Every month we bring you insights from our knowledgeable Customer Success Team. Today CSM Devon Gray taps into her own creativity and shares a fictional account of a day in the life of a Boost writer, “Colonel Mustard,” for the benefit of our advertisers. While Devon is not a full-time writer for the Boost Creative Network, […]

CSM Insights: Know Your Messaging
By Rob Lenderman
Posted March 14, 2015  | CATEGORY: Boost Media
Every month we bring you SEM insights from our knowledgeable Customer Success Team. Today CSM Devon Gray, who works with some of the largest retail advertisers across the US, shares how messaging insights can provide the framework for crafting a successful SEM strategy. Take it away Devon! —   As a marketer, having an understanding […]

Creative Ad Copy Still Matters
By Rob Lenderman
Posted January 19, 2015  | CATEGORY: Ads, Boost Media, Search, Testing
In late 2014 Google announced several tools meant for larger and more sophisticated digital advertisers who manage multiple or large-scale accounts. One of these tools is known as “Ad Customizers”, and it is the first in a series of advanced tools for enterprise advertisers that Google plans on releasing over the next several months.   […]

Google Ad Customizers: Benefits and Insights from Boost Media COO
By Rob Lenderman
Posted January 19, 2015  | CATEGORY: Ads, Boost Media, Search
Benefits of Ad Customizers Google’s Ad Customizers let you show highly relevant ads to your customers, in real-time, even when you have thousands (and sometimes millions) of products, services, and promotions—all changing by the day. Advertisers familiar with the traditional Dynamic Keyword Insertion (DKI) capabilities and parameters will notice similarities with Ad Customizers, but the […]

Deal Sweeteners Can Make the Difference
By Rob Lenderman
Posted January 16, 2014  | CATEGORY: Ad Text Tips, Paid Search
First, before I get too far into this, go ahead and guess the winner:   Now, if you’re a PPC professional, you really should have had no trouble picking out the real winning ad — Ad A — simply because Free Shipping vs. No Free shipping is kind of a no-brainer. Just ask Amazon.   […]

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