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Author: "Sarah Burns"

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U.S. Ad Growth Poised To Hit Record-High $178 Billion In 2016. Is YOUR Online Advertising Paying Off?
By Sarah Burns
Posted October 4, 2016  | CATEGORY: Ads, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares about advertising growth. — There’s […]

Join Us At SMX East in NYC
By Sarah Burns
Posted September 21, 2016  | CATEGORY: Boost Media, Events
Co-founder and CPO Rob Lenderman was invited to speak at the “Getting Images Right In Paid Search” panel at SMX East. Join us at the premier Search marketing conference in NYC on September 27-29. Panel Overview Images are central to many types of search and social advertising, and there are easily as many ways to fail […]

Google Extends Expanded Text Ads Deadline to January 31, 2017
By Sarah Burns
Posted September 14, 2016  | CATEGORY: Ad Text Tips, Ads, Search
For those advertisers who haven’t yet figured out how to optimize expanded text ads and those that have yet to even get started, Google is giving you a break.   Google will continue accepting standard text ads through January 31, 2017, not October 26 as announced in July. But this isn’t the time to procrastinate. Do […]

Boost Media Offers Only Creative Optimization Marketplace to Support Google’s Expanded Text Ads
By Sarah Burns
Posted August 4, 2016  | CATEGORY: Ads, Boost Media
In preparation for Google’s October 26th deadline, Boost launches expanded text ads for customers across all devices San Francisco – August 4, 2016 – Boost Media, the leader in creative optimization marketing technology, today announced that it has become the industry’s only marketplace to offer full writing and testing support for Google’s expanded text ads […]

Google’s Expanded Text Ads are Finally Live. Hopefully You’re Ready
By Sarah Burns
Posted July 26, 2016  | CATEGORY: Ad Text Tips, Ads, Search, Testing
The buzz around Google’s Expanded Text Ads (ETAs) is old news, but today Google officially launched the new longer ad format in AdWords — and advertisers are finally caring.   Or at least they should.   The longer format rolled out across all devices today alongside the existing standard ad format. As of October 26, […]

Win of the Week — Don’t Keep Them Guessing
By Sarah Burns
Posted July 6, 2016  | CATEGORY: Ad Text Tips, Win Of The Week
Think you can guess which one of these ads boosted CTR by 180%?   So which one is the real winner? If you guessed Ad B, you guessed right. But the real question is WHY — and that can only be answered by examining the two ads side by side.   The Original Ad   The […]

Win of the Week: Perfect Your Messaging
By Sarah Burns
Posted June 29, 2016  | CATEGORY: Ad Text Tips, Win Of The Week
The days of scrapbooking may be said and done. That’s the winner of this week’s chosen contest is for a special kind of gift—a personalized map. Check out the two ads below. Which one inspires you to take more trips?     Boost Media writer “brazilianone” took a stab at this contest. And with a name […]

Win of the Week: Best Ads in Show
By Sarah Burns
Posted June 25, 2016  | CATEGORY: Ad Text Tips, Win Of The Week
If you’re a pet owner, you know that there are certain trials and tribulations that come with the loving licks and purrs. We’ve all had our furry friend chew a shoe or scratch up a sofa at some point. That’s why this pet supplier decided to pet-proof their ads. Take a look at the two […]

Win of the Week: Compelling Calls
By Sarah Burns
Posted June 15, 2016  | CATEGORY: Ad Text Tips, Win Of The Week
“Sun’s out, gun’s out” as the saying goes. But as 21st century citizens become more conscious about the dangers of the sun’s rays, many are starting to rethink the time they spend soaking in that Vitamin D. This is why the Aussies, who live in the centre of the Ozone Hole, prefer to say “Slip, […]

Join Us at SMX Advanced 2016 in Seattle
By Sarah Burns
Posted June 7, 2016  | CATEGORY: Events
Co-founder and CPO Rob Lenderman was invited to speak at the “Nine Billion Ads of Search” panel at SMX Advanced. Join us at the premier Search marketing conference in Seattle on June 22-23. Panel Overview Though sometimes it feels like all the ads in the world have already been written and that no new ideas […]

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