BoostCTR is partnering with Hackers/ Founders to host what’s bound to be an unforgettable Tech Talk with Sam Shank of Hotel Tonight and Jen O’Neil of Tripping.com. The Tech Talk will focus on mobile commerce and adapting products to mobile apps.
Drinks and snacks will be provided.
Date: Wednesday October 9, 2013
Venue: BoostCTR - 575 Sutter St., San Francisco
About The Speakers
Sam Shank is the CEO of Hotel Tonight, the first hotel booking application that is made for mobile from the ground up, founded in 2010.
Jen O’Neil is the CEO of Tripping.com, the world’s largest metasearch platform for home rentals (think: Kayak for Airbnb). With over 850,000 local properties in 36,000+ cities, travelers have access to the widest selection of vacation and short-term rental homes worldwide.”
>>RSVP FOR THIS EVENT<<
Best Copywriting Blogs: The Definitive List of Great Blogs for Marketing Copywriters and Content DevelopersWednesday, June 22nd, 2011
When it comes to online marketing, copywriting isn’t usually the top focus or priority. Most people think about SEO or PPC strategies first, as well as design, conversion optimization and other sexier or more technical topics. But the fact is, you can’t do any kind of online marketing without engaging in copywriting. Even banner ads needs a call to action! And most of what marketers do to get found – and make sales – on the web involves much more extensive and nuanced copywriting.
Persuasive copywriting is an art, and strategic content marketing is a valuable skill. You shouldn’t assume that just because you were an English major, copywriting for the web is easy and obvious! The rules are different in the online space, and quickly changing industry trends and practices require even copywriting masters to devote some time to education. So if any of your marketing duties involve writing, we recommend you add some of these blogs to your regular reading list.
When it comes to copywriting, the common advice is to never leave claims unsubstantiated and to avoid generalities. Copywriters are taught to always focus on specifics, proof points, credibility builders, etc.
And in general, this is solid advice. Proof brings credibility, and credibility brings belief — and credibility combined with a relevant, motivating offer bring conversions. And conversions are the name of the game, regardless of whether the actions measured are clicks, downlaods, leads, or purchases.
But in some instances — specicially in PPC ads, where space won’t allow for much substantiation and where further details and proof are implied “after the click” — unsubstantiated claims can work. (more…)