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Author: "Chatch Sirisuth"

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Marketing Should Be Romantic
By Chatch Sirisuth
Posted July 10, 2014  | CATEGORY: Video
Amanda Duquette, Online Marketer at Athenahealth, shares with us how spending time on the bidding and keywords can only get

What You Risk By Not Optimizing Ad Creative
By Chatch Sirisuth
Posted July 10, 2014  | CATEGORY: Video
Laetitia Kieffer, Group Search Director at MediaCom, talks about what advertisers are risking by not optimizing ad creative.

Test Your Ads Like You Build Your Keywords
By Chatch Sirisuth
Posted July 1, 2014  | CATEGORY: Ads
I’m going to break all the rules of industry best practices and say that you should test radically different ad copy within the same ad group without regard to limiting variables between copy variations. If you ask any industry veteran about SEM ad copy testing best practices, they will all tell you precisely the opposite. […]

Intuit’s Experience With Creative Optimization
By Chatch Sirisuth
Posted June 18, 2014  | CATEGORY: Video
There are many stories from many companies about how they leveraged creative optimization to drive more results. This is just

Boost Works Well With Your Paid Search Agency
By Chatch Sirisuth
Posted June 9, 2014  | CATEGORY: Video
Amanda Duquette, Online Marketer at Athenahealth, gives testimonial how Boost works with her paid search agency to deliver holistic results

More Insights To Show Your Executive Team
By Chatch Sirisuth
Posted June 9, 2014  | CATEGORY: Video
Boost is able to provide Amanda Duquette’s team with more insight on her campaigns. She combines Boost reporting with her

When Your PPC Results Plateau – What Next?
By Chatch Sirisuth
Posted June 9, 2014  | CATEGORY: Video
Amanda Duquette, Online Marketer at Athenahealth, shares with us what ad creative optimization has delivered for her company.

Introducing The New Boost Blog
By Chatch Sirisuth
Posted June 4, 2014  | CATEGORY: Boost Media
Today on BoostMedia.com, you’ll notice some big changes. These are changes that many of our friends, fans and those in the Boost Family have been waiting a very, very long time for. We have successfully launched our first major website redesign since our site debuted in 2009, back when online video was just getting started […]

The Challenges of Optimizing Ad Creative Internally
By Chatch Sirisuth
Posted June 4, 2014  | CATEGORY: Video
Cézanne Huq, former Head of Online Acquisition at Intuit, talks about the challenges companies and agencies will face if they choose to optimize creative internally.

The Challenges of Optimizing Ad Creative Internally
By Chatch Sirisuth
Posted June 3, 2014  | CATEGORY: Video
Cézanne Huq, former Head of Online Acquisition at Intuit, talks about the challenges companies and agencies will face if they

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