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Author: "Chatch Sirisuth"

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Test Your Ads Like You Build Your Keywords
By Chatch Sirisuth
Posted July 1, 2014  | CATEGORY: Ads, Search, Ads, Keywords, KPIs, SEM
I’m going to break all the rules of industry best practices and say that you should test radically different ad copy within the same ad group without regard to limiting variables between copy variations. If you ask any industry veteran about SEM ad copy testing best practices, they will all tell you precisely the opposite. […]

Introducing The New Boost Blog
By Chatch Sirisuth
Posted June 4, 2014  | CATEGORY: Boost Media
Today on BoostMedia.com, you’ll notice some big changes. These are changes that many of our friends, fans and those in the Boost Family have been waiting a very, very long time for. We have successfully launched our first major website redesign since our site debuted in 2009, back when online video was just getting started […]

Keys To Reaching The Right Audience
By Chatch Sirisuth
Posted June 3, 2014  | CATEGORY: Video
Laetitia Kieffer, Group Search Director at MediaCom, says the key to reaching the right audience is to have the right message at the right time. This requires fresh ad copy throughout the year.

WEBINAR | Optimized Ad Copy To Drive More Conversions
By Chatch Sirisuth
Posted June 3, 2014  | CATEGORY: Video
Erik Ford (Boost VP of Marketing) and Cezanne Huq from Intuit, shows us the secret advantage of ad creative optimization. They walk through what creative optimization is and show best practices so you can achieve your profitability potential.

Ad Testing Is Crucial To Online Advertising Success
By Chatch Sirisuth
Posted May 31, 2014  | CATEGORY: Video
Laetitia Kieffer, Group Search Director at MediaCom, says ad creative testing is fundamental to being a successful online advertiser.

Ad Copy Fatigue
By Chatch Sirisuth
Posted May 3, 2014  | CATEGORY: Uncategorized
https://www.youtube.com/watch?v=yRoUTbihiJo Laetitia Kieffer, Group Search Director at MediaCom, believes that you need to constantly test ad creative because what resonates with customers is constantly changing. The only way to know to keep up with ever changing customer preferences and avoid “ad copy fatigue” is to test ad creative.

Boost Announces Integration With Marin Software
By Chatch Sirisuth
Posted February 27, 2014  | CATEGORY: Boost Media, Advertisers, Marin Software
With this new partnership, Marin customers will now be able to leverage Boost Media’s network of expert copywriters and testing technology

Google DoubleClick Search Partners with Boost
By Chatch Sirisuth
Posted February 27, 2014  | CATEGORY: Boost Media, Advertisers, Google, Google DoubleClick Search
Google DoubleClick Search announces a partnership with Boost Media -- bringing the company’s ad creative optimization solution to the DS platform.

K2 Innovation Summit Twitter Recap
By Chatch Sirisuth
Posted February 17, 2014  | CATEGORY: Events, Kenshoo, PPC
[View the story "#K2Innovation Summit" on Storify]

Epic Super Bowl Commercials, Throwback Thursday Style
By Chatch Sirisuth
Posted January 30, 2014  | CATEGORY: Ads, Ad Creative, Ads
Since 1967 Americans look forward to one thing in the winter time, one of the biggest sporting events of the year The tackles, penalties, halftime show and of course the commercials. In the past few years we’ve seen GoDaddy heat up their advertisements, Budweiser pull at our heartstrings and many other brands try to capture […]

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