When it comes to online marketing, copywriting isn’t usually the top focus or priority. Most people think about SEO or PPC strategies first, as well as design, conversion optimization and other sexier or more technical topics. But the fact is, you can’t do any kind of online marketing without engaging in copywriting. Even banner ads needs a call to action! And most of what marketers do to get found – and make sales – on the web involves much more extensive and nuanced copywriting.
Persuasive copywriting is an art, and strategic content marketing is a valuable skill. You shouldn’t assume that just because you were an English major, copywriting for the web is easy and obvious! The rules are different in the online space, and quickly changing industry trends and practices require even copywriting masters to devote some time to education. So if any of your marketing duties involve writing, we recommend you add some of these blogs to your regular reading list.