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Boost Announces Integration With Marin Software

Thursday, February 27th, 2014

 

Boost Announces Integration into Marin Software

 

San Francisco, CA – February 27, 2014 – We are pleased to announce a new level of partnership between two leading ad tech SaaS companies, Boost Media and Marin Software.

 

Below is the official press release from Marin Software:

 

Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, and ad creative optimization firm Boost Media today announced a partnership through which Marin customers will be able to utilize Boost Media’s ad-optimization platform. Directly within the Marin platform, Marin customers will now be able to leverage Boost Media’s network of expert copywriters and testing technology to improve ad copy and digital campaign performance.

 

Writing and optimizing ad copy is an ongoing challenge for many advertisers. Boost Media offers marketers a network of more than 1,000+ expert copywriters, who can create compelling and high performing ads across search and social channels. With this partnership, Marin customers can economically and systematically improve digital ad copy, leading to higher user engagement and improved campaign profitability. Additionally, product integration between Marin Software and Boost Media will streamline report-generation workflow and ad copy optimization for joint customers.

 

“Constantly writing and testing ads at scale across multiple campaigns can be a logistical nightmare for brands and agencies,” said Matt Ackley, Chief Marketing Officer at Marin Software. “Through our integration with Boost Media, we’re excited to be able to offer Marin customers a solution whereby they can improve ad copy and further maximize the performance of their digital marketing campaigns.”

 

“We are incredibly excited to partner with Marin. The combination of Boost and Marin enables advertisers to scale up their messaging to keep pace with their targeting and bidding.” Said David Greenbaum, CEO of Boost Media. “The industry needs to get better at personalizing the messaging delivered to highly segmented audiences – this partnership allows Marin and Boost customers to accomplish this.”

 

For additional information on Boost Media, visit www.boostmedia.com. To learn more about Marin Software, visit www.marinsoftware.com.

 

Schedule Your Private Demo >>

 

 


About Boost Media

 

Boost increases advertiser profitability by using a combination of humans and software to drive increased ad relevance at scale. The Boost marketplace is comprised of over 1,400 expert copywriters and image optimizers who competes to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms.

 

About Marin Software

 

Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $6 billion in annualized ad spend. Offering an integrated platform for search, display, social, and mobile advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marin’s technology powers marketing campaigns in more than 160 countries. For more information about Marin’s products, please visit: http://www.marinsoftware.com/solutions/overview.

 



Google DoubleClick Search Partners with Boost

Thursday, February 27th, 2014

 

 

Boost And Google DoubleClick Search Partner Up

 

San Francisco, CA – February 27, 2014 – We are pleased to formally announce a landmark partnership between Boost Media and Google DoubleClick Search.

 

Below is the official press release from Google DoubleClick Search:

 

For search marketers, repeatedly writing and testing ads across multiple campaigns can seem unmanageable. To help advertisers and agencies streamline workflows and drive ad performance across these large-scale campaigns, today we’re announcing a partnership with Boost Media — bringing the company’s ad creative optimization solution to the DoubleClick Search platform.

 

Advertisers understand that the right optimization tools can make or break campaign performance. With DoubleClick Search, customers are already taking advantage of performance-driving features, including inventory-aware campaigns for dynamic ad creation, A/B landing page testing to drive traffic to the highest ROI landing pages, and the Performance Bidding Suite for real time bid optimization. Now, by coupling Boost Media’s ad optimization platform with core workflow and optimization tools from DoubleClick Search, advertisers can benefit in the following ways:

 

  • Increase profitability with proven optimization algorithms. On top of the intra-day keyword bidding from DoubleClick Search, Boost Media tests ads side-by-side, and chooses ads based on Boost Media’s proprietary algorithms. According to Boost Media, their clients experience a 30 percent increase in sales volume on average, while saving an average of 60 hours per month on writing, testing and reporting on creative.
  • Save time with tailored ad creation. Boost Media offers an expert network of professional copywriters in over a dozen localized languages to develop engaging and high-performing ads at scale. Advertisers can expect unique and creatively written ad text, distinguished from the standard Dynamic Keyword Insertion templates that are often used today.
  • Cut costs by focusing on the right ads. Boost Media decreases cost by identifying and eliminating underperforming ads and allows clients to capture additional, unseen revenue from their ad groups. According to Boost Media users see a 5% decrease in CPAs on average.

 

Schedule Your Private Demo >>

 

 


About Boost Media

 
Boost increases advertiser profitability by using a combination of humans and software to drive increased ad relevance at scale. The Boost marketplace is comprised of over 1,400 expert copywriters and image optimizers who competes to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms.
 

About Google DoubleClick Search

 

DoubleClick Search customers interested in using Boost Media can contact their DoubleClick Search Sales representatives. To learn more about new developments in our partnership with Boost Media, stay tuned to the DoubleClick Search blog or follow us on our Google+ page.

 



K2 Innovation Summit Twitter Recap

Monday, February 17th, 2014

 

 



Epic Super Bowl Commercials, Throwback Thursday Style

Thursday, January 30th, 2014

 

Since 1967 Americans look forward to one thing in the winter time, one of the biggest sporting events of the year The tackles, penalties, halftime show and of course the commercials. In the past few years we’ve seen GoDaddy heat up their advertisements, Budweiser pull at our heartstrings and many other brands try to capture our attention. Many of us watch the big game just for the commercials.

Fun fact: The cost for a 30 second commercial spot in 1967 was roughly around $40,000. That’s nothing compared to the 2014 price tag of roughly $4 million!

The hype of the ads gets bigger and bigger as the years go by and with the use of social media brands instantly know whether or not their $4 million investment was a win or a bust. Let’s take a trip together and relive some of the most iconic Super Bowl ads from past games and see how the commercials have changed throughout the years.

No Nox Gas – 1968

 

Gillette Techmatic Razor – 1969

Prestone w/ Dick Butkus – 1970

Vitalis Dry Control – 1972

Noxema – 1973

Coca-Cola – 1980

Apple Macintosh – 1984

Diet Pepsi – 1989

Budweiser – 1995



Do you remember any great Super Bowl commercials we didn’t list here?

Share them with us in the comments below!

 



Companies Are Increasingly More Likely To Invest More In Paid Search

Thursday, January 23rd, 2014

 

paid search