Performance Driven Ad Optimization for Search and Social
Take a look at the two ads below. If you were looking to buy an insulation blower, which ad do you think you’d click on?
 |
 |
These ads are completely different. Yet one of them performed far better than the other.
But which one? And why?
The winning ad is (more…)
Take a look at the two ads below. If you were looking to buy a mini HDMI cable, which ad do you think you’d click on?
 |
 |
These ads are nearly identical, which makes it a bit harder to spot the winner. But in this case, the small details make a big difference.
Made your decision?
The winning ad is (more…)
Take a look at the two ads below. If you were looking for a hotel on the beach, which ad do you think you’d click on? Better yet, which ad do you think you’d act on?
While many contests conducted on the BoostCTR platform are designed to improve CTR, some are set up to improve conversions. This contest used conversions as the metric, which is why I added that second question: Which ad would you act on?
| PPC Ad #1
|
PPC Ad #2 |
Take a look at the two ads below. If you were looking for a hotel on the beach, which ad do you think you’d click on? Better yet, which ad do you think you’d act on?
While many contests conducted on the BoostCTR platform are designed to improve CTR, some are set up to improve conversions. This contest used conversions as the metric, which is why I added that second question: Which ad would you act on?
 |
|
The titles are completely different. This is because this particular advertiser did not permit BoostCTR writers to use DKI in their ads even if the original ad used it. This was an obvious disadvantage, but the writer worked around it.
The body copy is also very different. With that in mind, which one do you think outperformed the other?
Made your decision?
The winning ad is (more…)
Take a look at the two ads below. If you lived in Baltimore and you wanted to start training in mixed martial arts (MMA), which ad do you think you’d click on?
 |
 |
The titles are completely different. The body copy is mostly different (the phrase “Professional Facility” is the same in both of them). And the URL is the same in both ads. Which one do you think outperformed the other?
Made your decision?
The winning ad is (more…)
Download White Paper
