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Win of the Week – 176% Increase in CTR for Insulation Blowers

Friday, December 7th, 2012

 

Take a look at the two ads below. If you were looking to buy an insulation blower, which ad do you think you’d click on?

 

PPC Ad #1

Ad #1 Insulation Blowers
PPC Ad #2

Ad #2 Insulation Blowers

 

These ads are completely different. Yet one of them performed far better than the other.

 

But which one? And why?

 

The winning ad is (more…)

 



Win of the Week – 84% Increase in CTR for Mini HDMI Cables

Monday, April 16th, 2012

 

Take a look at the two ads below. If you were looking to buy a mini HDMI cable, which ad do you think you’d click on?

 

PPC Ad #1

HDMI Cables - Ad #1
PPC Ad #2

HDMI Cables - Ad #2

 

These ads are nearly identical, which makes it a bit harder to spot the winner. But in this case, the small details make a big difference.

 

Made your decision?

 

The winning ad is (more…)

 



Win of the Week: Tough Rules Create Breakthrough Ad

Thursday, February 23rd, 2012

 

Take a look at the two ads below. If you were looking for a hotel on the beach, which ad do you think you’d click on? Better yet, which ad do you think you’d act on?

 

While many contests conducted on the BoostCTR platform are designed to improve CTR, some are set up to improve conversions. This contest used conversions as the metric, which is why I added that second question: Which ad would you act on?

 

 

PPC Ad #1

 

Beach Hotels - Ad #1

PPC Ad #2
Beach Hotels - Ad #2

(more…)

 



Win of the Week – 259% Increase in Conversions for Beachfront Hotels

Monday, February 20th, 2012

 

Take a look at the two ads below. If you were looking for a hotel on the beach, which ad do you think you’d click on? Better yet, which ad do you think you’d act on?

 

While many contests conducted on the BoostCTR platform are designed to improve CTR, some are set up to improve conversions. This contest used conversions as the metric, which is why I added that second question: Which ad would you act on?

 

PPC Ad #1

Beach Hotels - Ad #1
PPC Ad #2

Beach Hotels - Ad #2

 

The titles are completely different. This is because this particular advertiser did not permit BoostCTR writers to use DKI in their ads even if the original ad used it. This was an obvious disadvantage, but the writer worked around it.

 

The body copy is also very different. With that in mind, which one do you think outperformed the other?

 

Made your decision?

 

The winning ad is (more…)

 



Win of the Week – 70% Increase in CTR for MMA Training

Monday, February 6th, 2012

 

Take a look at the two ads below. If you lived in Baltimore and you wanted to start training in mixed martial arts (MMA), which ad do you think you’d click on?

 

PPC Ad #1

MMA - Ad #1
PPC Ad #2

MMA - Ad #2

 

The titles are completely different. The body copy is mostly different (the phrase “Professional Facility” is the same in both of them). And the URL is the same in both ads. Which one do you think outperformed the other?

 

Made your decision?

 

The winning ad is (more…)