Take a look at the two ads below. If you were looking for a hotel on the beach, which ad do you think you’d click on? Better yet, which ad do you think you’d act on?
While many contests conducted on the BoostCTR platform are designed to improve CTR, some are set up to improve conversions. This contest used conversions as the metric, which is why I added that second question: Which ad would you act on?
|PPC Ad #1||PPC Ad #2|
The titles are completely different. This is because this particular advertiser did not permit BoostCTR writers to use DKI in their ads even if the original ad used it. This was an obvious disadvantage, but the writer worked around it.
The body copy is also very different. With that in mind, which one do you think outperformed the other?
Made your decision?
The winning ad is (more…)