Welcome to another PPC weekly roundup! This week’s PPC roundup is all about optimizing – optimizing your PPC campaign, that is! We’ve found a bunch of resources from the Web this week to help you get the most out of your campaign for the amount of budget and time you’re able to spend on it.

Let’s start out with an advanced PPC post from our friends over at PPC Hero about Optimizing Per-Visit Value. (more…)

Don’t be caught unlucky today (or any day!) with your PPC campaign. This week’s PPC roundup is sure to bring you some helpful search marketing tips no matter where you’re at in your campaign progress.

Let’s start off with applying PPC strategy to demand-side platforms (DSPs) in Ted Rooke’s Search Engine Watch article “4 Reasons Your Search Team Should Manage DSP Campaigns“. With traditional campaigns relying on SEM managers to target search, and media managers to manage the display campaigns. “With the recent explosion of demand-side platforms (DSP) and real-time bidding, the display arena is beginning to look very much like the paid search landscape. With this evolution,” says Rooke, “we need to consider which role is best suited for managing the DSP relationship.” Find out more about why Rooke feels it’s time to take a blended approach to DSPs and how this could benefit your company. (more…)

April is upon us, and it’s time for another weekly PPC and search marketing roundup here at Boost. The theme of this week’s roundup is spring links, where we’ll be giving you an assortment of links as we coast into spring, with a particular focus on link building.

Let’s kick things off with a great collection of link building articles courtesy of Outspoken Media. (more…)

April is nearly upon us, but we’re no fools! We know that in order to get great results with your search campaigns, you have to know the right strategies and stay in the loop of the latest updates from search engines, and the latest new tools and tricks of the trade.

Let’s have a look at some of the best resources for PPC and other search engine marketing topics we came across this week across the Web: (more…)

In the Northeastern US we’ve gotten quite the heat wave this week. It’s like spring passed us right by and we’re onto Summer! Though this may be short-lived, we figured it’d be a great theme for this week’s PPC roundup – springtime: a time for renewal and growth.

Let’s have a look at the best PPC and other search-related topics around the web this week:

Sean Quadlin over at PPC Hero shares the latest news in his post “Massive Update to Google Display Network“. If you don’t see the new Display Network tab on your dashboard just yet, don’t panic! Over the next few weeks, Google will be rolling it out, and, according to Sean, “YOUR LIFE WILL BE FOREVER CHANGED” (…in a good way, that is!). Have a peek at screenshots, tips, and other features of the new development over at PPC Hero. (more…)