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Category: "Ad Text Tips"

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Win of the Week: Served on a Silver Plater
Posted October 28, 2014  | CATEGORY: Ad Text Tips
Halloween is happening this Friday, and that means the holiday season is officially upon us. Before you know it, it’ll be Thanksgiving. Then, you’ll blink for a second and wake up hungover on your couch watching the Rose Bowl on NYD. It really is true when they say, “time flies when you’re having fun.” With […]

Win of the Week: Playing it Safe
Posted October 21, 2014  | CATEGORY: Ad Text Tips
Football: the most popular sport and a cherished pastime in American culture. Whether you’re prepping for a Monday night gathering or cheering on your kid from a bleacher, it’s a major fall festivity that can be enjoyed by both young and old. For many youngsters out there who dream of being the star quarterback on […]

Part 3: SEM Ad Copy Testing Insights for Your CMO
Posted October 21, 2014  | CATEGORY: Ad Text Tips, Ads, Data Science
Oscar Wilde once said, “I love to talk about nothing. It’s the only thing I know anything about.” Wilde’s wisdom was about 125 years ahead of its time as SEM ad copy thought leadership. Boost Media has analyzed more than 1.3 billion retail AdWords ad impressions and found that it would be better to do […]

Win of the Week: Coffee Break
Posted October 15, 2014  | CATEGORY: Ad Text Tips
Ah, Europe. If you’ve been, you know that Europeans are notorious for their odd style, tiny cars and, of course, great coffee. No self-respecting Frenchman or Italian goes without at least 4 caffeinated intakes a day- and they certainly don’t take it in the form of a whatever- flavoured- something-cino from a franchise. Coffee time […]

Win of the Week: Popping the Question
Posted October 8, 2014  | CATEGORY: Ad Text Tips
All right, people, put yourself in this hypothetical situation: You’ve found “the one” and you want to pop the question. But first—you need a ring. And you probably don’t have a casual $1.25 mill to throw down on a 15-carat rock like the one Kim K sports these days (we can’t all be Kanye). So you’re on a […]

Win of the Week: Turnin’ Up The Heat
Posted October 1, 2014  | CATEGORY: Ad Text Tips
It’s the first of October, and autumn is officially here. For most of us, it’s the time of year for turning leaves, chunky knit sweaters and of course, lots of filling comfort food. This season, maybe you’ll finally get around to trying one of those ambitious pumpkin recipes you saw on Pinterest. Or perhaps you’re […]

Win of the Week: Change Your Image
Posted September 24, 2014  | CATEGORY: Ad Text Tips
Thinking about upgrading your wheels? In the past, you most likely went to an auto dealership and shopped around with a pushy sales guy who tried to upsell you. Now, thanks to the beauty of online shopping, you can skip that whole process and virtually smell that new car scent from the comfort of your […]

Win of the Week: Gator Fight
Posted September 17, 2014  | CATEGORY: Ad Text Tips
We’re going down to the boondocks to find this week’s ad text winner. Don’t worry- we’re not actually wrestling gators- just ads associated with them. That’s right; alligator-themed parks do exist in this great country. That’s why this week, we’ve chosen two ads for ‘Gatorland;’ and let ‘em go at it!     Which one […]

Win of the Week – Best Dressed Ad Text
Posted September 10, 2014  | CATEGORY: Ad Text Tips
New York Fashion Week is undoubtedly the most important time in the Fashion World. Throngs of celebrities, fashion bloggers and style gurus watch the runway in anticipation for the must-have items to add to their wardrobes. Whatever the hot tickets of this season may be, from crop tops to tartan skirts, online shoppers will want to get their […]

University Marketing Strategy Doesn’t End at Ranking Lists
Posted September 4, 2014  | CATEGORY: Ad Text Tips, Paid Search
Each year, hundreds of universities compete for a coveted spot on the annual US top colleges lists. Securing a spot near the top of one of these lists guarantees more visibility and increases the odds for college-bound high school students to apply. But ranking lists shouldn’t be the only thing universities pay attention to. According […]

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