Go back to boostmedia.com

Category: "Ad Text Tips"

1 2 3 27

Win of the Week – The Perfect Gift
Posted May 27, 2015  | CATEGORY: Ad Text Tips
-+*With spring quickly turning into summer, wedding season is now in its prime time. If you’re finding that your calendar is filling up with a few too many hens or stags parties, rehearsals and ceremonies, this wedding supply e-tailer has you covered. Take a look at these two PPC ads for bridesmaid gifts. Which one […]

Win of the Week – 111% Increase in CTR for Bike Tours
Posted May 20, 2015  | CATEGORY: Ad Text Tips
-+*Which of the two ads below do you think performed better? Both used the same title text and URL (which is why the URL is not included in the images below). The body copy is the only difference between the two ads.  Look closely and you’ll notice the ads are quite similar. They include the […]

Win of the Week: Ads That Don’t Put Us to Sleep
Posted May 13, 2015  | CATEGORY: Ad Text Tips
-+*This week, we chose a contest from a different kind of Internet retailer- health and beauty care. Yes, it’s true, now you don’t even have to leave the house to get your prescriptions or toilet paper. Don’t you just love technology? Take a look at these two ads for the sleep aid, Melatonin. Which one do […]

Travel Marketeer: Why does ad copy impact conversion rates?
Posted May 7, 2015  | CATEGORY: Ad Text Tips, Customer Experience, Paid Search, Testing
-+*Welcome to the Travel Marketeer, a weekly series where we examine data, insights and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment we explore why ad creative impacts site conversion rates.   It’s sometimes quite surprising the extent to which ad creative impacts site […]

Win of the Week: The Art & Science of Good Ads
Posted May 5, 2015  | CATEGORY: Ad Text Tips
-+*These days, it’s becoming easier to start a career by learning a trade and obtaining a certification online. From photography to interior design, more and more people are hitting the web over the classroom. Take a look at these two ads from an online nutrition institute. Which one inspires you to set out to cure obesity? […]

Travel Marketeer: Creative Best Practices to Ignore
Posted April 30, 2015  | CATEGORY: Ad Text Tips, Customer Experience, Paid Search, Testing
-+*Welcome to the Travel Marketeer, a weekly series where we examine data, insights and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment we explore why travel brands should ignore some supposed “creative best practices.”   Retail vs. Travel Creative Best Practices What does purchasing a […]

WOTW: Ads as Pretty as Pictures
Posted April 28, 2015  | CATEGORY: Ad Text Tips
-+*Take a look at these two ads, both for high resolution images from a stock-image provider. Which one inspires your next blog post?     If you chose ad #2, you are correct. Written by Boost Media writer, “ComeWhatMay3,” this ad had a CTR of 2.09%. Compare that to the original ad’s rate of 1.38%, […]

Win of the Week: Get the Glow
Posted April 21, 2015  | CATEGORY: Ad Text Tips
-+*Memorial Day is just a little over a month away. For most Americans, it’s the day we officially welcome summer with a backyard barbecue and a three-day weekend. You might want to start thinking about dusting off your grill and breaking out those shorts and sandals soon. And for all you party planners out there who […]

Why Good Search Ads Should Hit You Right In The Feels
Posted April 17, 2015  | CATEGORY: Ad Text Tips, Boost Media, Paid Search
-+*Since the early days of advertising, top brands have aimed to create connections with consumers to sell their products. A positive emotional response to an ad creates an attachment in the mind of the consumer, thus strengthening brand loyalty and increasing sales. But too often brands rely on formulaic processes and copycat messaging to write […]

Win of the Week: Spring Flowers
Posted April 15, 2015  | CATEGORY: Ad Text Tips
-+*“April showers bring May flowers.” – or so the proverbial rhyme goes. Unfortunately, we haven’t seen much rain in Northern California this season, but that hasn’t stopped the desire for beautiful blooms. Take a look at these two ads from a online plant delivery service and decide which one inspired shoppers to brighten up their […]

1 2 3 27