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Category: "Ad Text Tips"

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Win of The Week: Always Be Unique
Posted March 4, 2015  | CATEGORY: Ad Text Tips
If you’ve ever planned a party, you know it takes a lot of thought and attention to detail. From weddings to bar mitzfahs, blogs and inspiration sites are now standard search engine go tos when looking for unique ideas. That’s why one custom gift website stepped up their creative appeal to catch our eyes.   […]

Tuesday Ad Text Tips: More Traffic Isn’t Always Better
Posted March 3, 2015  | CATEGORY: Ad Text Tips, Boost Media, Search
Today’s Tuesday Ad Text Tip is: take the time to research the most relevant keywords to include in your ad copy so that you’re directing the right kind of traffic to your product or service. More traffic is not always better traffic.   Run a Google Search of Potential Keywords: The best place to start while […]

Win of the Week: The Next Generation of (Ad)thletes
Posted February 25, 2015  | CATEGORY: Ad Text Tips
This week, we saw a 226% CTR increase for kickboards. Take a look at these two PPC ads and choose your gold medalist.     Penned by Boost Media writer “chigga102” the ad on the left is the winner. It’s CTR of 1.5% beat out the original ad’s CTR of 0.45%. Let’s take a closer look […]

Tuesday Ad Text Tips – Back to Basics: Benefits, Features & Calls to Action
Posted February 24, 2015  | CATEGORY: Ad Text Tips
In today’s Tuesday Ad Text Tips, were getting back to basics with three of the most essential components necessary for creating persuasive search ad copy: benefits, features, and calls to action.   1. Benefits First: What’s in it for me? – In order to develop marketing messaging that truly resonates with consumers, it’s important to first put […]

Win of the Week: Ad Analysis
Posted February 18, 2015  | CATEGORY: Ad Text Tips
Where did we come from? This is a question we’ve all surely asked ourselves a time or two before. Search engines are now a more common place to go to dig up information and records on our family members. That’s why this ancestral analysis website improved their ad game to attract those curious seekers. Take […]

Tuesday Ad Text Tip – Try a Fresh Approach & Optimize a Proven Success
Posted February 16, 2015  | CATEGORY: Ad Text Tips, Boost Media
In today’s segment, we’ll dive into Tuesday Ad Text Tip #808: know how to test for a fresh approach to your ad copy and how to optimize a proven success.   First: Pinpoint Consumer’s Motivation - In order to find a fresh approach to your ad copy, you’ll need to run a series of tests to see what type of […]

Win of the Week: Emotion Versus Intention
Posted February 11, 2015  | CATEGORY: Ad Text Tips
This weekend brings about another greeting card holiday- Valentine’s Day. Cue the stereotypical imagery: gooey couples, chocolate strawberries, over-priced dinners, nude cherubs with bows and arrows, hearts galore, etc. Whether you love it or hate it, you can’t escape it, especially online. Promotions are popping up everywhere for those last minute shoppers looking for “something […]

Tuesday Ad Text Tips: Win Over Your Customer’s Heart This Valentine’s Day
Posted February 10, 2015  | CATEGORY: Ad Text Tips, Ads, Boost Media, Customer Experience, Search
Today, Boost Media is excited to introduce our latest weekly blog segment titled Tuesday Ad Text Tips. Our knowledgeable CSM Team provides you with tips, tricks and insights to develop better search ad copy that resonates with your customers.   Today’s tip is: use language that associates recognized symbolism with your product and conveys a positive […]

Win of the Week: Creating Creative Incentive
Posted February 4, 2015  | CATEGORY: Ad Text Tips
Take a look at these 2 PPC ads. Which one do you reckon is this week’s winner?   This should be a no-brainer. The ad on the right is clearly “it.” The Boost optimized ad, now called the Boost Creative Network Ad, was written by “dale00.” Its CTR of 8.1% squashed the original ad’s rate […]

Win of the Week: Always Room for Improvement
Posted January 28, 2015  | CATEGORY: Ad Text Tips
When it comes to vacations, we want to enjoy them as much as possible without breaking our bank accounts. That’s why we’re always on the lookout for the best deals and opportunities to save without compromising leisure. One travel reservations company, who was promoting cruise deals, tailored their ads to the savvy traveler. Take a […]

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