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Category: "Ad Text Tips"

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Win of the Week: Upfront Ads
Posted August 26, 2015  | CATEGORY: Ad Text Tips
Dieting can be a real pain. We see commercials and ads for weight loss and meal delivery programs across all channels. Most of them make extraneous promises that sound too good to be true and can end up costing you hundreds of dollars, but zero inches. If you were looking to start a diet plan […]

Myth Busters: Dynamic Keyword Insertion (DKI) is Bad
Posted August 20, 2015  | CATEGORY: Ad Text Tips
Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that dynamic keyword insertion is bad for […]

Win of the Week: All-Terrain Ads
Posted August 19, 2015  | CATEGORY: Ad Text Tips
If you’re an adrenaline junkie, safety probably isn’t your first thought. It certainly is your wife’s or mother’s first thought. You know she’ll nag you incessantly with questions about safety and insurance. Insurance should be a no-brainer if you own any sort of auto vehicle, but especially more so for the extreme ones like motorcycles or ATVs. Check out these two […]

Win of the Week – Eyes On the Prize
Posted August 12, 2015  | CATEGORY: Ad Text Tips
Take a look at the two ads below, both for the same car dealership. They both have the same headline and URL, but one significantly surpassed the other in terms of clicks. Can you guess which one took the prize?     The winner here is ad #2. Penned by Boost Media writer “Gokay,” it […]

Win of the Week: A+ Ads
Posted August 5, 2015  | CATEGORY: Ad Text Tips
Summer is rapidly coming to a close, and for many, vacation will soon be over. It’s that time of year when it seems that as soon as the Fourth of July deals are over, you suddenly get bombarded with back to school commercials and advertisements. Promotional deals on everything from notebooks to tablets are inescapable. Sure you […]

Win of the Week – Can Your Ads Read Minds?
Posted July 29, 2015  | CATEGORY: Ad Text Tips
Have a look at the two ads below. Imagine you’ve got a job interview lined up. Maybe it’s the first job interview you’ve had in a while, so you want to brush up on your skills — maybe even get a “sneak peek” of the questions you’ll be asked. You start surfing the web for job […]

Myth Busters: One-Size-Fits-All for Desktop and Mobile Ads
Posted July 23, 2015  | CATEGORY: Ad Text Tips, Customer Experience, Paid Search
Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that you don’t need separate desktop and […]

Win of the Week – Three Characteristics of Winning Ads
Posted July 22, 2015  | CATEGORY: Ad Text Tips
Take a look at the two ads below. Both used the same URL, but the titles and body copy are significantly different. If you were searching for “horror movies,” which ads would win your click?   PPC Ad #1 PPC Ad #2   Ad #2 is the winner of this contest. Written by “ctr_guru,” it increased […]

Win of the Week – Think Like Your Audience
Posted July 15, 2015  | CATEGORY: Ad Text Tips
Whether you have kids or not, it’s time to think like a parent. If you were a parent, and you were looking for online games for your preschool-aged child to play, what would you be looking for? And which of the two ads below would you have clicked on?   PPC Ad #1 PPC Ad […]

Boost Media Hosts a Google Hangout On Air
Posted July 13, 2015  | CATEGORY: Ad Text Tips, Boost Media, Events, Video
On Friday, Boost Media’s Rob Lenderman and Michael Feldman hosted a Google Hangout broadcast hosted by Google Partners. Titled “Marketable Moments: Crafting Successful Creative,” Rob and Michael discussed how ad creative works in the marketplace, and how testing and optimizing your messaging strategies can increase campaign performance. Over 500 attendees joined the hangout and participated in the Q&A session following Rob […]

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