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Category: "Ad Text Tips"

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Win of the Week: Tried and True Always Trumps the New
Posted November 26, 2014  | CATEGORY: Ad Text Tips
If you’ve ever heard of or had Tinnitus, you can either imagine or know how irritating it is. If you haven’t heard of the condition, here’s a funny point of reference (although Tinnitus really is a serious, unfortunate affliction). The buzzing, ringing, screeching – not a pleasant sensation. Take a look at these two ads […]

Win of the Week: Customize your Christmas
Posted November 12, 2014  | CATEGORY: Ad Text Tips
Christmas is around the corner people- already just six weeks away! That means its time to start thinking about the formidable activity known as “Christmas shopping.” Every holiday season, the same question comes to mind; what unique item to give your loved one that nobody else has. And in the age where we can slap […]

Holiday Insights for the Travel Vertical
Posted November 6, 2014  | CATEGORY: Ad Text Tips, Ads
This time of year we think of Steve Martin and John Candy in John Hughes’ hilarious Thanksgiving classic “Planes, Trains and Automobiles.” Today’s modern traveler can only laugh at the mismatched duo bundled up in the middle of winter driving a rental car with a charred roof and a melted speedometer on their snowy cross-country […]

Win of the Week: Sand Over Snow
Posted November 5, 2014  | CATEGORY: Ad Text Tips
With a premature snowfall in Chicago this Halloween, the beginning of what could be another unpredictable winter has commenced. And with the impending cold upon us, you may already be planning your mid-winter tropical getaway. But if you’re worried about finding a bathing suit long after swim season has ended, fear not! Winter corresponds with […]

Win of the Week: Served on a Silver Plater
Posted October 28, 2014  | CATEGORY: Ad Text Tips
Halloween is happening this Friday, and that means the holiday season is officially upon us. Before you know it, it’ll be Thanksgiving. Then, you’ll blink for a second and wake up hungover on your couch watching the Rose Bowl on NYD. It really is true when they say, “time flies when you’re having fun.” With […]

Win of the Week: Playing it Safe
Posted October 21, 2014  | CATEGORY: Ad Text Tips
Football: the most popular sport and a cherished pastime in American culture. Whether you’re prepping for a Monday night gathering or cheering on your kid from a bleacher, it’s a major fall festivity that can be enjoyed by both young and old. For many youngsters out there who dream of being the star quarterback on […]

Part 3: SEM Ad Copy Testing Insights for Your CMO
Posted October 21, 2014  | CATEGORY: Ad Text Tips, Ads, Data Science
Oscar Wilde once said, “I love to talk about nothing. It’s the only thing I know anything about.” Wilde’s wisdom was about 125 years ahead of its time as SEM ad copy thought leadership. Boost Media has analyzed more than 1.3 billion retail AdWords ad impressions and found that it would be better to do […]

Win of the Week: Coffee Break
Posted October 15, 2014  | CATEGORY: Ad Text Tips
Ah, Europe. If you’ve been, you know that Europeans are notorious for their odd style, tiny cars and, of course, great coffee. No self-respecting Frenchman or Italian goes without at least 4 caffeinated intakes a day- and they certainly don’t take it in the form of a whatever- flavoured- something-cino from a franchise. Coffee time […]

Win of the Week: Popping the Question
Posted October 8, 2014  | CATEGORY: Ad Text Tips
All right, people, put yourself in this hypothetical situation: You’ve found “the one” and you want to pop the question. But first—you need a ring. And you probably don’t have a casual $1.25 mill to throw down on a 15-carat rock like the one Kim K sports these days (we can’t all be Kanye). So you’re on a […]

Win of the Week: Turnin’ Up The Heat
Posted October 1, 2014  | CATEGORY: Ad Text Tips
It’s the first of October, and autumn is officially here. For most of us, it’s the time of year for turning leaves, chunky knit sweaters and of course, lots of filling comfort food. This season, maybe you’ll finally get around to trying one of those ambitious pumpkin recipes you saw on Pinterest. Or perhaps you’re […]

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