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Category: "Ad Text Tips"

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Travel Marketeer: 10 Ideas On How To Win Online Travel Bookings
Posted July 2, 2015  | CATEGORY: Ad Text Tips, Customer Experience, Paid Search, Testing
The Travel Marketeer is a series dedicated to examining data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. The series covers the following 10 topics to help you win online travel bookings:   Message price as more than a number   Price perception is shaped more […]

Win of the Week: Perfect Your Messaging
Posted July 1, 2015  | CATEGORY: Ad Text Tips
The days of scrapbooking may be said and done. That’s the winner of this week’s chosen contest is for a special kind of gift—a personalized map. Check out the two ads below. Which one inspires you to take more trips?     Boost Media writer “brazilianone” took a stab at this contest. And with a name […]

Travel Marketeer: Putting Travel Personas to Use, Part II
Posted June 25, 2015  | CATEGORY: Ad Text Tips, Ads, Customer Experience, Paid Search, Testing
Welcome to the Travel Marketeer, a weekly series where we examine data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment, we share ideas on how to utilize traveler personas to optimize ad creative.   Last week, we discussed different types of traveler […]

Win of the Week: Best Ads in Show
Posted June 24, 2015  | CATEGORY: Ad Text Tips
If you’re a pet owner, you know that there are certain trials and tribulations that come with the loving licks and purrs. We’ve all had our furry friend chew a shoe or scratch up a sofa at some point. That’s why this pet supplier decided to pet-proof their ads. Take a look at the two […]

Win of the Week: Compelling Calls
Posted June 16, 2015  | CATEGORY: Ad Text Tips
“Sun’s out, gun’s out” as the saying goes. But as 21st century citizens become more conscious about the dangers of the sun’s rays, many are starting to rethink the time they spend soaking in that Vitamin D. This is why the Aussies, who live in the centre of the Ozone Hole, prefer to say “Slip, […]

Win of the Week: Browse Before You Buy
Posted June 10, 2015  | CATEGORY: Ad Text Tips
As mentioned in last’s week’s “Win,” summer is rapidly approaching. Promotions for everything from fitness programs to vacation rentals to swim wear are in full force. Take a look at these two ads from a family apparel e-tailer. Note that both ads have the same headline, but their body copies have very different focuses. Which […]

Win of the Week – Get Your Ads in Shape
Posted June 3, 2015  | CATEGORY: Ad Text Tips
With Memorial Day just barely behind us, now is the time to say ‘hello’ to summer. If you live in San Francisco, this is not the case. Cue the ever appropriate Mark Twain quote – “the coldest winter I ever spent was a summer in San Francisco.” If you’re planning to take a summer holiday […]

Win of the Week – The Perfect Gift
Posted May 27, 2015  | CATEGORY: Ad Text Tips
With spring quickly turning into summer, wedding season is now in its prime time. If you’re finding that your calendar is filling up with a few too many hens or stags parties, rehearsals and ceremonies, this wedding supply e-tailer has you covered. Take a look at these two PPC ads for bridesmaid gifts. Which one […]

Travel Marketeer: Putting Your Personas To Use, Part II
Posted May 25, 2015  | CATEGORY: Ad Text Tips, Ads, Customer Experience, Paid Search, Testing
Welcome to the Travel Marketeer, a weekly series where we examine data, insights and ideas around marketing, creative testing and ways travel brands can improve the online customer experience. In this week’s installment, we share ideas on how to utilize traveler personas to optimize ad creative.   Last week, we discussed different types of traveler […]

Win of the Week – 111% Increase in CTR for Bike Tours
Posted May 20, 2015  | CATEGORY: Ad Text Tips
Which of the two ads below do you think performed better? Both used the same title text and URL (which is why the URL is not included in the images below). The body copy is the only difference between the two ads.  Look closely and you’ll notice the ads are quite similar. They include the […]

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