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Category: "Ad Text Tips"

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Boost Media Revolutionizes How Advertisers Write Ads for Google’s Major AdWords Change
Posted May 25, 2016  | CATEGORY: Ad Text Tips, Ads, Boost Media, Paid Search, Search
Expert Marketplace of professional copywriters writes high-quality ads fast and at scale for any advertiser with Boost Express Platform   San Francisco, CA – May 25, 2016 – Boost Media, the leading digital ad creative marketplace, today released its Express ad writing platform to help advertisers capitalize on Google’s latest and historic change to text […]

Google to launch Expanded Text Ads across all devices
Posted May 24, 2016  | CATEGORY: Ad Text Tips, Ads, Boost Media
Google just made some huge AdWords innovations for a mobile-first world. Here’s how this announcement impacts you. Expanded Text Ads Earlier this year, Google removed sidebar ads on desktop to improve the search experience and make it more consistent across devices. This paved the way for the biggest changes to text ads since AdWords launched fifteen years […]

5 Tips for Writing Digital Ads that Compel Users to Buy
Posted April 18, 2016  | CATEGORY: Ad Text Tips, Ads, Boost Media, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing compelling digital […]

5 Tips for Writing Great Twitter Posts
Posted April 11, 2016  | CATEGORY: Ad Text Tips, Boost Media, Social
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing great […]

“Happy Accidents” with Mobile Banner Ads
Posted April 5, 2016  | CATEGORY: Ad Text Tips, Ads
File this one under interesting findings, and be careful how you handle it when filing it. According to a recent survey from mobile location firm Retale, an incredible 60% of clicks on mobile banner ads are unintentional. As in mistakes. Mis-clicks. Accidents. The survey showed that users most often encounter banner ads when clicking the […]

5 Tips For Writing Strong Facebook Ad Copy
Posted March 29, 2016  | CATEGORY: Ad Text Tips, Ads, Boost Knowledge Base
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing strong […]

Win of the Week: When Deal Sweeteners Become Deal Makers
Posted March 23, 2016  | CATEGORY: Ad Text Tips
The official first day of spring was March 20th. With spring in bloom, how can you spruce up your ad copy? We share tips with you here. This week we compare two ads for baby cradles. Take a look at the competing ads below, and guess which ad won.   Picked your winner? Good. Now take a ballpark guess at […]

5 Great Ad Writing Tips From Industry Legend David Ogilvy
Posted March 22, 2016  | CATEGORY: Ad Text Tips, Boost Media, Customer Experience, Paid Search
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 great ad writing tips […]

Win of the Week – Add Some Psychology to Those Keywords
Posted March 16, 2016  | CATEGORY: Ad Text Tips, Ads, Paid Search, Win Of The Week
Can you guess which ad won?     So, before revealing which ad won, let me just point out the ways in which they are similar, simply because the similarities are compelling for those that subscribe to a “Keywords & Deals” mentality: Both items have the same, keyword-rich headline Both repeat the keyword phrase “John […]

Five Tips for Writing Better Banner Ad Copy
Posted March 15, 2016  | CATEGORY: Ad Text Tips, Ads, Customer Experience, Social, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing better banner […]

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