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Category: "Ad Text Tips"

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Win of the Week: Creative Coaxing
Posted December 17, 2014  | CATEGORY: Ad Text Tips
With the holiday season in full force, many of us are starting to feel the effects. Maybe the cold weather has you cooped up on the couch watching cheesy Christmas rom-coms, or you’ve been hitting that cheese platter a little too hard at parties. Either way, pounds seem to add up during the winter months. […]

Win of the Week: Hone Your Skills
Posted December 10, 2014  | CATEGORY: Ad Text Tips
With the holiday season in full throttle, your social calendar is probably packed with celebrations with friends and family. All these gatherings, be it the annual ugly sweater party or baby’s first Christmas, present the perfect occasion for photo opps. Or, perhaps you’ve got your eye on a new DSLR and want to take up […]

Win of the Week: Check Your Grammar
Posted December 3, 2014  | CATEGORY: Ad Text Tips
Whether you’re new to tax sales or an experienced investor, you know that you have to pounce on properties when the opportunity strikes. But how do you know when the right time is? What if your best chances are before or after the sale? These are issues that one tax sale property site has solutions […]

Win of the Week: Tried and True Always Trumps the New
Posted November 26, 2014  | CATEGORY: Ad Text Tips
If you’ve ever heard of or had Tinnitus, you can either imagine or know how irritating it is. If you haven’t heard of the condition, here’s a funny point of reference (although Tinnitus really is a serious, unfortunate affliction). The buzzing, ringing, screeching – not a pleasant sensation. Take a look at these two ads […]

Win of the Week: Customize your Christmas
Posted November 12, 2014  | CATEGORY: Ad Text Tips
Christmas is around the corner people- already just six weeks away! That means its time to start thinking about the formidable activity known as “Christmas shopping.” Every holiday season, the same question comes to mind; what unique item to give your loved one that nobody else has. And in the age where we can slap […]

Holiday Insights for the Travel Vertical
Posted November 6, 2014  | CATEGORY: Ad Text Tips, Ads
This time of year we think of Steve Martin and John Candy in John Hughes’ hilarious Thanksgiving classic “Planes, Trains and Automobiles.” Today’s modern traveler can only laugh at the mismatched duo bundled up in the middle of winter driving a rental car with a charred roof and a melted speedometer on their snowy cross-country […]

Win of the Week: Sand Over Snow
Posted November 5, 2014  | CATEGORY: Ad Text Tips
With a premature snowfall in Chicago this Halloween, the beginning of what could be another unpredictable winter has commenced. And with the impending cold upon us, you may already be planning your mid-winter tropical getaway. But if you’re worried about finding a bathing suit long after swim season has ended, fear not! Winter corresponds with […]

Win of the Week: Served on a Silver Plater
Posted October 28, 2014  | CATEGORY: Ad Text Tips
Halloween is happening this Friday, and that means the holiday season is officially upon us. Before you know it, it’ll be Thanksgiving. Then, you’ll blink for a second and wake up hungover on your couch watching the Rose Bowl on NYD. It really is true when they say, “time flies when you’re having fun.” With […]

Win of the Week: Playing it Safe
Posted October 21, 2014  | CATEGORY: Ad Text Tips
Football: the most popular sport and a cherished pastime in American culture. Whether you’re prepping for a Monday night gathering or cheering on your kid from a bleacher, it’s a major fall festivity that can be enjoyed by both young and old. For many youngsters out there who dream of being the star quarterback on […]

Part 3: SEM Ad Copy Testing Insights for Your CMO
Posted October 21, 2014  | CATEGORY: Ad Text Tips, Ads, Data Science
Oscar Wilde once said, “I love to talk about nothing. It’s the only thing I know anything about.” Wilde’s wisdom was about 125 years ahead of its time as SEM ad copy thought leadership. Boost Media has analyzed more than 1.3 billion retail AdWords ad impressions and found that it would be better to do […]

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