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Category: "Ad Text Tips"

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Ad Text Optimization with the Pros: A Q and A with Chad Summerhill
Posted March 30, 2011  | CATEGORY: Ad Text Tips
Chad Summerhill is an AdWords specialist who manages a multi-million dollar AdWords spend. He’s also a frequent contributor to the WordStream blog, maintains his own blog which is home to not only blog content but also free PPC tools and in-depth PPC tutorials, and is generally one of the smartest guys in paid search.   […]

Punctuation & Structure Key to Successful PPC Ads
Posted February 10, 2011  | CATEGORY: Ad Text Tips, Paid Search
Beginning February 3, 2011, Google is making a significant change in the ads that appear above the search results by giving them a longer headline.  In the past, only the headline was bold blue. Now, both the headline and the first line of the ad will be in bold blue, which more than doubles the […]

Weekly PPC Roundup – AdWords Updates Edition
Posted January 21, 2011  | CATEGORY: Ad Text Tips
Welcome to another edition of the Boost CTR Weekly Round Up. This week we have updates to the AdWords platform, how-to guides, and of course a bit of miscellany. CHANGES IN ADWORDS First, Google made two big AdWords changes this week.  One is to the AdWords Ad Preview Tool, now allowing advertisers to view geotargeted ads’ […]

What to Test with Your Display URL
Posted January 20, 2011  | CATEGORY: Ad Text Tips
Boost CTR CEO David Greenbaum recently had the following article appear over at Search Engine Journal. We’ll reprint the article in its entirety here, but please note the changes in display URL appearance.   Last month we talked about what to test with Ad Text, and mentioned one element you can test in your ads: the display […]

Google Ad Text Guidelines – Ad Text Limits, Ad Text Lengths, & Editorial Guidelines on AdWords & adCenter
Posted January 12, 2011  | CATEGORY: Ad Text Tips
Understanding best practices for things like AdWords headline writing, leveraging symbols in PPC ad text, and getting the most out of the tools in the AdWords interface like the ad preview tool are critical for achieving paid search marketing success, but you also have to understand what tools are and aren’t at your disposal in […]

Ad Text Tip: Using Symbols in PPC Ad Text
Posted January 6, 2011  | CATEGORY: Ad Text Tips, Ads, Paid Search
Leveraging symbols in ad text certainly isn’t new to PPC, but it can be a massively effective means of increasing click-through rates. As a result, we’ll walk through some of the best options and methods for using things like trademark symbols in PPC ad text, as well as a series of resources for getting the […]

PPC Ad Text Win of the Week – 45% Improvement for CafePress
Posted January 4, 2011  | CATEGORY: Ad Text Tips, Ads, Search, Uncategorized
Check out this week’s PPC Ad Text Win of the Week. The winning ad beat the control ad by 45% even though the headline remained the same and only the 2nd and 3rd lines were changed.   Why did the challenger ad win? I have a theory about that…  

Google AdWords Ad Preview Tool – Ad Text Tip
Posted December 20, 2010  | CATEGORY: Ad Text Tips
Last week we introduced two regular blog features: win of the week and the Friday PPC News Roundup. Today we’re rolling out another that we hope will be a standard: ad text tips. The idea here is to offer one short, simple, actionable tip that you could take away and implement relatively quickly if you […]

Ad Text Optimization – What to Test & When (A Search Engine Journal Guest Post)
Posted December 16, 2010  | CATEGORY: Ad Text Tips, Ads, Paid Search, Search
In addition to the Search Engine Land interview on BoostCTR, David also had his first in a series of monthly contributions to Search Engine Journal. You can find the post here: Ad Text Optimization – What to Test & When, and we’re reproducing it below in case you missed it:   Ad Text Optimization: What […]

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