Archive for the ‘BoostCTR News’ Category

Join us For our ‘All You Need is PPC Love’ Webinar with Trada!

Thursday, February 2nd, 2012

 

We’re partnering up with Trada to bring you our ‘All You Need is PPC Love’ free webinar on Thursday, February 9 at 12:30pm EST.

 

In this webinar we’ll cover:

 

  • Elements of a high-performing PPC ad

  • How and which minor tweaks can significantly increase your ad performance
  • Tips & tricks to help boost your CTR and Conversions

 

Sign up today and be on your way to wooing searchers with your PPC ads!

 



BoostCTR CEO David Greenbaum Featured on Forbes.com

Monday, January 30th, 2012

 

We’re excited to share the news – our CEO David Greenbaum has been featured in an article on Forbes.com! The article, entitled “Tech Pros Want to See These Things in Facebook’s Filing” discusses the buzz surrounding a rumored Facebook IPO filing coming this week, with industry thought leaders weighing in with their thoughts on what they think Facebook should focus on if it does file. (more…)

 



Heading to SMX West? Here’s a Discount!

Thursday, January 26th, 2012

 

Are you planning to attend SMX West next month? As if having the opportunity to attend presentations by 130 of the industry’s best search marketers and having the chance to take advantage of structured social networking events wasn’t enough, we’re excited to say that BoostCTR is offering a 10% discount for attendees that register to attend SMX West 2012 using the following code: smx10boostctr (case sensitive) (more…)

 



Marin Software and BoostCTR Partner to Offer Customers Ad Creative Optimization

Tuesday, December 6th, 2011

 

We’re excited to announce a partnership between BoostCTR and Marin Software. Marin is one of the largest online advertising platforms on the planet, and we’re excited to be able to introduce the BoostCTR solution to the Marin customer base. I’m including the press release below, and if you’re a Marin user interested in giving Boost a try, a Boost user interested in learning more about Marin, or a software provider interested in learning more about how BoostCTR may be able to help your customers’ pay-per click performance please drop us a note.
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How to Cure a Sickly Ad Campaign: Webinar with Trada on December 1

Monday, November 28th, 2011

 

Is your PPC ad campaign a little under the weather? Well you’re in luck! Our Co-Founder and CIO-CMO Rob Lenderman is pairing up with Trada Marketing Manager Anna Sawyer to bring some PPC first aid to the rescue in this webinar – “The PPC Ad Doctors Are In!” on Thursday, December 1 at 12:15PM EST.

 

Even if you’re not able to make the webinar in real-time, you can still sign up to receive a video recording and best practices guide after the event by email.

 

Topics for the webinar include:

  • The anatomy of a perfect ad
  • Differentiate yourself!
  • Ad group structure: focus on the funnel
  • How to test and what to test

This should be a great webinar for anyone looking to improve their ad writing skills and help get the most out of your PPC ad spend.

 

Register for the webinar today!

 



Online Marketing Tools Everyone Should Check Out

Thursday, October 6th, 2011

 

Are you an “online marketing tool junkie?” Our friend Bryan Eisenberg over at The Online Marketer’s Toolbox is, and proud of it! We wanted to share Bryan’s website with you to give you some great, you guessed it, online marketing tools to help with every aspect of your Internet marketing strategy — from SEO tools to PPC tools, social media tools and project management. Ryan has been collecting these resources for a few years now and shows no signs of stopping. (more…)

 



SES San Francisco — We’ll See You There!

Wednesday, August 17th, 2011

 

Are you attending SES San Francisco this week?

 

If so, stop by booth 213 and meet the BoostCTR crew! We’re having a great time and are excited to share better ad text optimization with the masses.

 

For more information on our booth and the event, visit our SES Company Profile Page.

 

A little bit about SES from their website:

 

“The SES conference & expo draws thousands of marketers and agency professionals and focuses on education (no sales pitches!). We cover Search Marketing (including SEO, PPC management & Social Media), keyword research, local advertising, mobile engagement, link building, duplicate content, multiple site issues, online video, site optimization and usability. Join us for high-level strategy, keynotes, an expo floor with 100+ companies, networking events, parties and more. Now in its 13th year, SES is organized by its Advisory Board and the leading online marketing publications ClickZ and Search Engine Watch.”

 

We look forward to meeting you!

 



Announcing BoostCTR’s New Affiliate Program

Tuesday, August 2nd, 2011

 

If you have access to business owners who run PPC campaigns on Google AdWords or Facebook (or both), then you’ll want to seriously consider signing up for BoostCTR’s new affiliate program.

 

Here’s why:

 

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BoostCTR Co-Founder Rob Lenderman Interviewed by AdExchanger.com & An Outstanding PPC Ad Text Interview

Monday, May 2nd, 2011

 

The folks at AdExchanger.com were nice enough to spend some time talking to BoostCTR co-founder Rob Lenderman about the BoostCTR platform, writer network, and ad copy in general. You can read the full interview at Ad Exchanger but here are the questions Rob answered:

 

  • Isn’t the importance of CTR “dead”?
  • What problem is BoostCTR solving?
  • Who is the target market from the advertiser point of view? Agencies, SEMs directs?
  • Please discuss the competitive set and how BoostCTR will differentiate.
  • What is your sense of some of the key considerations that copywriters have in building a successful career? How does BoostCTR help?
  • How do you curate your list of copywriters -who’s right for Boost CTR? And then what is their compensation – and long term recurring revenue?
  • Why is crowdsourcing seeping into the ad business in your opinion?
  • Any plans for boosting beyond the clickthrough rate? How about decreasing the CPA, etc? Or crowdsourcing copywriters for tasks other than search ads?
  • A year from now, what milestones would you like the company to have achieved?

 

And some of the team at BoostCTR was also included in an outstanding group interview over at the Click Equations blog – the first question was What are the Biggest Testing Mistakes? and they’ll be publishing a new question every day this week, so be sure to stay tuned. The series is in honor of their new Text Ad Zoom feature, which (along with the Click Equations platform) is well worth checking out if you’re managing large paid search campaigns.

 



Friday PPC Roundup – Self-Centered, BoostCTR Funding Edition

Friday, March 18th, 2011

 

It’s been a pretty busy week for BoostCTR. In the last seven days we:

The coverage was really overwhelming – if you’re ever looking to introduce your product or service to a lot of different audiences fast, you might consider getting a round of venture funding from some of the best VCs on the planet (try angel list – worked for us!). In the interest of – well, bragging mostly, here is a quick roundup of funding coverage:

  1. TechCrunch breaks the funding announcement
  2. The Wall Street Journal’s Venture roundup includes the announcement
  3. Read Write Web mentions the funding in their roundup of VC deals
  4. Media Post’s “BoostCTR Secures Seed Funding” Piece
  5. VentureBeat’s Deals and More Roundup Includes the Deal
  6. Digitial Media Wire Covers the Funding
  7. SiliconTap: BoostCTR Clicks into 1.64 Million
  8. AdExchanger Covers the President and BoostCTR funding…side by side
  9. Xconomy’s run down of the BoostCTR seed funding
  10. WiredVC has a nice run-down of the funding

And of course because all of these fine, reputable publications covered the funding a number of scrapers and Twitter bots joined the party as well.

More About Us!

Since this is the unabashedly BoostCTR centric round-up: Ryan and Jeff (of Win of the Week and Ads in the Wild fame) gave a great interview on how to write high CTR PPC ads over on the WordStream blog.

 

David had a great post on making sure your ads aren’t out of sync over on Search Engine Journal.

 

On the Boost blog we put up a great new Ads in the Wild column, Ryan took an interesting look at PPC Strategy: Search Marketing vs. Interruption Marketing, and then came back with another Win of the Week which took an interesting look at a 67% increase in CTR for realtor search.

 

What Else Happened this Week?

Since we’ve basically ignored any non-Boost centric activity this week, what did we miss? Drop a line in the comments!