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Archive for the ‘BoostCTR News’ Category

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Hero Conference: An ALL PPC, High Value Conference

Tuesday, January 22nd, 2013

 

If you’re involved in running or optimizing PPC Campaigns and you don’t read PPC Hero, you’re missing out.


PPC Hero was one of the original PPC blogs and remains the best of breed, as measured by popular opinion an every Top 10 list I’ve ever come across. Seriously, just Google “Top PPC Blogs” and you’ll find PPC Hero at the top of the organic search results.


OK, so that’s probably not news, but what IS news is that BoostCTR has finagled a $100 discount code for our readers to PPC Hero’s Hero Conference


2nd Annual Hero Conference — Just the Facts


  • Takes place Monday and Tuesday, April 8th & 9th with a workshop held on the 10th
  • Held in beautiful Austin, TX at the AT&T Conference Center
  • 100% PPC with 50 speakers, 200 attendees, 30 speaking sessions and 15 one-on-one workshops.
  • An Impressive List of Speakers and Experts, with (my own mentor & BoostCTR board member) Bryan Eisenberg keynoting on the first day.
  • A low speaker to attendee ratio of 1:4 for more one-on-one time
  • Early bird pricing offers a $100 discount, IF you order before February 8.
  • BoostCTR discount code of “heroconfboost” takes an addition $100 off, for a total discount of $200

If that sounds good to you — and why wouldn’t it? — you can register for the conference here. We at BoostCTR hope to see you guys there.


 

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Posted in BoostCTR News, Conferences, Paid Search | No Comments »


How Marrying Machines With Humans Makes Your Ads Pop

Monday, April 2nd, 2012

 

[originally posted on Adotas by David Greenbaum]


How many ads do you see in a day? The answer is up for grabs, with estimates ranging from 200 to 5,000. If you’ve ever seen the Million Dollar Homepage, where 1 million advertisers have their ads on a single page, you know how hard it is to stand out in the sea of online ads, even with an exciting logo.

 

Every second, on average, Facebook posts 700 user updates, and Google runs 34,000 searches, according to company statistics. Search engine marketers (SEMs), who deal with both text-only and display ads, need to be able to grab attention with mere words. (more…)

 

Posted in BoostCTR News, Uncategorized | 2 Comments »


8 Ad Optimization Expert Tips to Lift Paid Search CTR & Conversion

Monday, March 19th, 2012

 

[originally posted on Search Engine Watch by Miranda Miller]


Ad optimization is key to lower CPC prices, higher click-through rates (CTR) and conversions, and a greater ROI. Even the lowest budget campaigns must be scalable and balance top-notch creative with ongoing analysis and optimization.

 

Small and large PPC advertisers alike struggle to find just the right formula for their paid search campaigns. There is no one-size-fits-all solution, but best practices can help any campaign; to that end, Marin Software and BoostCTR have shared tips for marketers looking to optimize the performance of their paid search campaigns.

 

Back in December, Marin and BoostCTR joined forces in a partnership that brought the power and scale of Boost’s crowdsourced ad copywriting and optimization army to Marin’s online marketing platform. Each published a case study sharing results of their work with W3i, an application network and joint client. Through their partnership, Marin and Boost were able to lift W3i’s CTR and conversion by 27 percent and 45 percent, respectively.

 

Here are Marin and BoostCTR’s top eight recommendations. (more…)

 

Posted in Ad Text Tips, BoostCTR News, Paid Search, Press Releases | No Comments »


Boost Returns to SMX to Showcase Ad Optimization Solutions

Tuesday, February 28th, 2012

 

MEDIA ALERT—Boost Returns to SMX to Showcase Ad Optimization Solutions

Discussions, Presentations Will Focus on Ways to Optimize Pay-Per-Click, Social Ad Performance

 

SAN FRANCISCO, Calif.–February 27, 2012–Boost, a performance-driven ad optimization solution for advertisers and agencies, announced today that Boost leaders will offer expert commentary and tips during four events at Search Marketing Expo (SMX) – West 2012, taking place in San Jose February 28-March 1. Boost presentations will focus on best practices and maximizing conversions for ads on pay-per-click and social platforms.

 

WHAT: The Search Marketing Expo conference series takes place annually in 12 locations around the world. SMX West will feature more than 60 sessions by 130 of the world’s most knowledgeable search marketers. Attendees will gain cutting-edge information on how to prosper in the search engine marketing (SEM) field, with topics on search engine optimization (SEO), pay-per-click (PPC) advertising, social marketing and more. (more…)

 

Posted in BoostCTR News, Conferences | 1 Comment »


Boost Launches Boost Enterprise and SMB Services Bringing New Methodology to Ad Optimization

Tuesday, February 28th, 2012

 

Boost Launches Boost Enterprise and SMB Services Bringing New Methodology to Ad Optimization

Enterprise-Grade Solution Enables Companies Large and Small to Increase Revenue, Save Time and Decrease Pay-Per-Click Costs

 

SAN FRANCISCO, Calif.–February 28, 2012–Boost, a performance-driven ad optimization solution for advertisers and agencies, today announced the launch of Boost Enterprise, an ad creation, testing and optimization service for large-scale advertisers. By combining human creativity with advanced technology, Boost Enterprise enables search-engine marketing (SEM) advertisers to maintain professionally written, high-performing ads across accounts while saving time and financial resources.

 

”Small, subtle word changes can have a dramatic impact on the performance of ad copy,” said David Greenbaum, CEO and co-founder of Boost. “But most SEM advertisers are too busy to spend the needed amount of time optimizing their ads. With Boost Enterprise, advertisers get professional ad creation, testing and optimization services on an ongoing basis, regardless of number of ad groups or SKUs. Account managers can focus on strategy and analytics while enjoying the built-in boost in revenue that comes with better ad copy and keywords.”

  (more…)

 

Posted in BoostCTR News, Press Releases, Weekly PPC News | No Comments »


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