Category: "Branding"

In the last installment of this series, Boost Media covered using podcasting and podcast advertising as a way to learn how to execute successful audio media, in preparation for audio and voice emerging as the next UI in 2017. Here, we shed light on how to use search and social to ensure conversions are resulting […]

It’s about that time of year. Pumpkin spice lattes and Halloween candy have made their debut, reminding us that 2017 is just around the corner. Yes, the holiday season is upon us, but it’s also time to start planning your marketing budget, resources, and strategy for the new year! To get you into the right […]

We certainly aren’t here to tell you which social media platform’s version of Stories is better—Instagram or Snapchat—but we think it’s important to understand what they’re about before pouring resources into them. Boost Media shares a few things to consider to help ensure your creative for Snapchat and Instagram Stories is jiving with your marketing […]

You’ve likely heard many statistics like this one: As a result of seeing a branded mobile video, 40% of those surveyed visited a brand’s store or website. Or, 90% of users say that product videos help them make purchase decisions. Mobile video is highly influential and a critical advertising tool for brands to master. But […]

Social video is practically synonymous with “mobile video.” More than half of Facebook’s 1.6 billion users are mobile-only, and 90% of Twitter’s promoted video views happen on mobile. And let’s not forget about the video distribution opportunities on mobile-only social platforms like Instagram and Snapchat. What’s the right mobile video platform for your brand to […]

If you haven’t yet heard about Facebook Canvas, or you’re looking for insight on how to tackle this new advertising modality, we urge you to read on. Facebook Canvas is a full-screen mobile ad experience, enabling users to interact with branded content that loads as much as 10 times faster than a typical mobile landing […]

Right now, Pinterest is a wide-open field of opportunity for marketers who are looking for ways to extend their advertising horizon. And while there isn’t a lot of hard-core data yet to  back Pinterest as a viable direct-response machine, there’s an awful lot of promising evidence cropping up. From a growing interest in Pinterest’s visual […]

At this stage, Pinterest as a platform for video is a wide-open field of dreams with much speculation and few details about the potential opportunity for brands. Is it time to get in on the action and test Pinterest Video Pins? Boost Media shares its insights to help you decide.   What might you gain […]

Your potential customers are using Pinterest for discovery, planning, and dreaming for the future, which makes it a great channel for accomplishing upper- and mid-funnel brand objectives. But, such branding initiatives are notoriously difficult to measure. Boost Media shares 5 tips to help you approach Pinterest conversion tracking for your brand, and to measure success […]

Recent news releases and statistics about Pinterest have brands weighing the advertising opportunity on Pinterest. Pinterest passed an active monthly user threshold of 100 million in September 2015. Pinterest is also reportedly on its way to incorporating video ads into the platform, which will bring their advertising product into the spotlight. In addition, according to […]