[originally posted on PPCHero]
I spotted this ad on my Facebook page and a few thoughts flashed through my mind:
1) Boy is that photo a jumbled, hard-to-look-at mess!
2) “Secret Photo Skills”? Color me suspicious…
3) I wonder if there aren’t more examples on the landing page?
Well, it turned out there were a lot of really cool examples of this guys trick photography on the landing page. If you want to see the page “in the raw,” just click here. But if you want to see how using some of them would easily create some compellingly optimized ads for split testing, you can check out these mock-ups I made: (more…)