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Category: "Paid Search"

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Google Releases Penguin 3.0
Posted October 23, 2014  | CATEGORY: Paid Search, Search
The wait is finally over. Google updated their Penguin algorithm with version Penguin 3.0 on Friday night. It’s been more than a year since the last update, making Penguin 3.0 one of the most anticipated algorithm updates in Google’s history.   The Penguin filter update is designed to decrease the search rankings of sites that […]

Part 2: SEM Ad Copy Testing Insights for Your CMO
Posted October 14, 2014  | CATEGORY: Ads, Data Science, Paid Search
Welcome to the second post in a ten-week series on how to generate CMO-level insights from SEM ad copy testing. This week, we eliminate customer acquisition cupid-killers and play match-maker between you and potential customers by sharing a critical SEM ad copy turnoff to avoid. Worst-performing word in retail SEM ads Back in 2009, OKCupid […]

Whitepaper with WordStream: 6 Tips to A/B Test Your Way to Winning PPC Ads
Posted October 9, 2014  | CATEGORY: Paid Search, Testing
We teamed up with the paid search experts at WordStream to bring you our latest whitepaper, 6 Tips to A/B Test Your Way to Winning PPC Ads. WordStream provides search marketing software and PPC services that help online marketers get better results from their PPC and SEO efforts.   The whitepaper dives into the many […]

Intro to Generating SEM Ad Copy Testing Insights for Your CMO
Posted October 7, 2014  | CATEGORY: Ads, Paid Search, Testing
For the next 10 Tuesdays, Boost Media will be sharing secrets on how to derive executive insights from SEM ad copy testing. Moreover, we will provide benchmarks based on retail vertical data to answer questions like, “What is the number one worst word to include in SEM ad copy?” and, “How is this information actionable […]

University Marketing Strategy Doesn’t End at Ranking Lists
Posted September 4, 2014  | CATEGORY: Ad Text Tips, Paid Search
Each year, hundreds of universities compete for a coveted spot on the annual US top colleges lists. Securing a spot near the top of one of these lists guarantees more visibility and increases the odds for college-bound high school students to apply. But ranking lists shouldn’t be the only thing universities pay attention to. According […]


Deal Sweeteners Can Make the Difference
Posted January 16, 2014  | CATEGORY: Ad Text Tips, Paid Search
First, before I get too far into this, go ahead and guess the winner:   Now, if you’re a PPC professional, you really should have had no trouble picking out the real winning ad — Ad A — simply because Free Shipping vs. No Free shipping is kind of a no-brainer. Just ask Amazon.   […]

The Implied Benefit In PPC Ad Copy
Posted January 15, 2014  | CATEGORY: Ad Text Tips, Paid Search
Sometimes PPC Ad copy can do just fine not be grandly stating the benefit, but by implying it. Now, for the most part, I recommend you steer towards strong can’t-miss-it statement rather than subtle implication, but if you compare implied benefit to no benefit, implied wins — just as it does in this example here: […]


PPC Ad Copywriting Tip of The Year
Posted December 31, 2013  | CATEGORY: Ad Text Tips, Paid Search
In looking back at all of the Tips from the Boosters Columns this year, I was searching for some patterns — what topics and tips seemed to repeat themselves the most. The short list looked something like this:   Write from the Prospect’s Perspective Choose Your Words Based on Their Emotional Connotations Internal Consistency and […]

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