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Category: "Paid Search"

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Travel Marketeer: Creative Best Practices to Ignore
Posted April 30, 2015  | CATEGORY: Ad Text Tips, Customer Experience, Paid Search, Testing
-+*Welcome to the Travel Marketeer, a weekly series where we examine data, insights and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment we explore why travel brands should ignore some supposed “creative best practices.”   Retail vs. Travel Creative Best Practices What does purchasing a […]

Why Good Search Ads Should Hit You Right In The Feels
Posted April 17, 2015  | CATEGORY: Ad Text Tips, Boost Media, Paid Search
-+*Since the early days of advertising, top brands have aimed to create connections with consumers to sell their products. A positive emotional response to an ad creates an attachment in the mind of the consumer, thus strengthening brand loyalty and increasing sales. But too often brands rely on formulaic processes and copycat messaging to write […]

7 Ways Search Marketers Can Inform Your Entire Marketing Strategy
Posted April 16, 2015  | CATEGORY: Paid Search, Search, Testing
-+*Rounding out our series on leveraging search marketing data to inform many aspects of marketing strategy, we leave you with final thoughts on how to utilize your search marketer talent outside the scope of traditional SEM work. Great search marketers strike a balance between understanding data and communicating and understanding people. It’s wonderful that your search team […]

Special Offer for Trada Customers
Posted April 10, 2015  | CATEGORY: Ads, Paid Search, Search
-+*Last week Trada announced it was shutting down its operations and posted a notice to customers. The Boulder company was founded in 2008 and served as an online marketplace for SEO optimizers to leverage paid search.   CEO Matt Harada posted a blog saying that while they are proud of Trada’s PPC accomplishments, they are […]

Search Data Can Inform Your Store Location Strategy
Posted April 9, 2015  | CATEGORY: Data Science, Paid Search, Search
-+*Search Data Can Inform Your Store Location Strategy is part of a series on using search data to inform 5 key areas of your marketing strategy. If you haven’t already, be sure to read previous posts on how SEM data can help you to build your strategy around Product, Competition, Branding and Pricing. Let’s say […]

How Search Data Can Inform your Pricing Strategy
Posted April 2, 2015  | CATEGORY: Paid Search
-+*How Search Data Can Inform Your Pricing Strategy is part of a series on using search data to inform 5 key areas of your marketing strategy. If you haven’t already, be sure to read previous posts on how SEM data can help you to build your strategy around Product, Competition and Branding.     This […]

Search Data Can Inform Your Competitive Strategy
Posted March 19, 2015  | CATEGORY: Paid Search, Search
-+*How Search Data Can Inform Your Competitive Strategy is part of a series on using search data to inform 5 key areas of your marketing strategy. If you haven’t already, be sure to read last week’s post on Product Strategy. The search engine results page (SERP) is a goldmine of competitive data. Simply by performing […]

Tuesday Ad Text Tips: Keyword Stuffing – Friend or Foe
Posted March 17, 2015  | CATEGORY: Ad Text Tips, Ads, Boost Media, Paid Search
-+*Today’s Tuesday Ad Text Tip is: keyword stuffing – there’s a time and place.   Generally, keyword stuffing is a frowned upon practice in the world of search. For PPC ads, keyword stuffing crowds the limited space you have for the body of your text and can make your marketing messaging sound unnatural or annoyingly repetitive. […]

Search Data Can Inform Your Product Strategy
Posted March 12, 2015  | CATEGORY: Paid Search, Search
-+*How Search Data Can Inform Your Product Strategy is part of a series on using search data to inform 5 key areas of your marketing strategy. Are you researching the viability of a possible new product launch? Do you want to know what customers like and dislike about your products? Look at your search data! It […]

Boost Media Visits the Google AdWords Solutions Lab
Posted March 9, 2015  | CATEGORY: Boost Media, Events, Paid Search, Search
-+*On March 3rd, Boost Media’s Head of Advertising, Chelsea Robinson, and Customer Success Manager, Erica Hasenbeck, visited the AdWords Solutions Lab at Google Headquarters. The Lab is currently being offered at Google offices internationally, and Boost had the privilege of being one of the first groups to participate in the program at the Mountain View […]

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