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Category: "Paid Search"

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Expanded Text Ads: How to Get 620 Characters
Posted June 9, 2016  | CATEGORY: Ad Text Tips, Ads, Mobile, Paid Search
The new AdWords (and now Bing Ads!) Expanded Text Ad format gives advertisers 140 characters to work with. But that’s not the whole story. Technically, you can dominate the SERP with 620 characters in one SEM ad. Boost Media shares how.   Is 620 characters really possible? You can have up to 4 Callout extensions […]

Boost Media Revolutionizes How Advertisers Write Ads for Google’s Major AdWords Change
Posted May 25, 2016  | CATEGORY: Ad Text Tips, Ads, Boost Media, Paid Search, Search
Expert Marketplace of professional copywriters writes high-quality ads fast and at scale for any advertiser with Boost Express Platform   San Francisco, CA – May 25, 2016 – Boost Media, the leading digital ad creative marketplace, today released its Express ad writing platform to help advertisers capitalize on Google’s latest and historic change to text […]

5 Great Ad Writing Tips From Industry Legend David Ogilvy
Posted March 22, 2016  | CATEGORY: Ad Text Tips, Boost Media, Customer Experience, Paid Search
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 great ad writing tips […]

Win of the Week – Add Some Psychology to Those Keywords
Posted March 16, 2016  | CATEGORY: Ad Text Tips, Ads, Paid Search, Win Of The Week
Can you guess which ad won?     So, before revealing which ad won, let me just point out the ways in which they are similar, simply because the similarities are compelling for those that subscribe to a “Keywords & Deals” mentality: Both items have the same, keyword-rich headline Both repeat the keyword phrase “John […]

Win Of The Week – Ads That Shine Through
Posted March 9, 2016  | CATEGORY: Ad Text Tips, Ads, Paid Search, Search, Win Of The Week
In today’s automatic and systematic world, a little personalization can go a long way especially when it comes to unique and special gifts for close friends and family. The same can be said about your ad copy. Fresh creative and a personal touch which reflects your brand can give you the results you’ve been looking for. Take […]

Five Quick Tips For Writing Effective Online Ads
Posted March 8, 2016  | CATEGORY: Ad Text Tips, Ads, Paid Search, Testing
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, gives you 5 simple tips for writing effective online […]

Win of The Week – Blooming Ads
Posted March 2, 2016  | CATEGORY: Ad Text Tips, Paid Search, Search, Win Of The Week
Spring has begun to sprung, which means it’s time to replenish the garden with some new plants and flowers. But a garden doesn’t become lush and beautiful on its own- it takes a little TLC to get there. Similar to ad copy, if you ignore it and forget to trim and prune it periodically, it won’t give you […]

Marketing Budgets Surge In 2016 – Digital Advertising Is At The Forefront
Posted March 1, 2016  | CATEGORY: Ad Text Tips, Mobile, Paid Search, Social, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week Dylan Barmmer, pen name “wordisborn,” who has been an active writer in our Creative Network for over five years, explains as […]

Win Of The Week – Master Ads
Posted February 24, 2016  | CATEGORY: Ad Text Tips, Paid Search, Win Of The Week
It’s never too late to go back to school. The same applies for ad copy – it’s never too late to make changes. Swapping out your ad copy and improving your CTR can only improve your paid search performance. Check out this week’s competing ads and pick which one you think earned it’s degree in paid search. […]

Win Of The Week – Ads That Take Off
Posted February 17, 2016  | CATEGORY: Ad Text Tips, Paid Search, Testing, Win Of The Week
No one ever settles for the first flight fare they come across. We all search and compare before booking. It takes time to find the best deals on air fare, similar to ad testing and optimizing. Compare these two ads for yourself and choose which ad you think soared.       If you chose Ad […]

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