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Category: "Paid Search"

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Win Of The Week – Ads That Catch The Heart
Posted February 3, 2016  | CATEGORY: Ad Text Tips, Boost Media, Mobile, Paid Search
Did you know over half of all Valentine’s Day gifts are purchased within one week of the holiday? According to Bing, mobile is projected to play a large role in the researching and gift-purchasing surrounding Valentine’s Day this year. Twenty-six percent of all smartphone users are projected to use their mobile device to research products […]

Mobile Commerce – And Advertising – Poised To Take Off In 2016
Posted February 2, 2016  | CATEGORY: Ad Text Tips, Content, Mobile, Paid Search
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, explains how important it is for […]

Win of The Week – Benefits
Posted January 27, 2016  | CATEGORY: Ad Text Tips, Content, Paid Search, Uncategorized
With work piling up, Super Bowl parties to attend, and spring break vacations to enjoy, there is no time to waste feeling sick and staying in bed! You need the power and energy to accomplish your tasks and enjoy your time with family and friends. This week’s ‘win of the week’ capitalizes on promoting the […]

More Digital Advertising Means More Mobile Marketing
Posted January 26, 2016  | CATEGORY: Ads, Boost Media, Mobile, Paid Search
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, explains how the surge of digital advertising parallels […]

Win of the Week – Your Dream Vacation
Posted January 20, 2016  | CATEGORY: Ad Text Tips, Boost Media, Paid Search
It is never too late to book that family vacation you always dreamed of as a kid! But with so many different possibilities to choose from and arrangements to plan, where do you begin? This week’s win of the week capitalizes on engaging and thorough keywords related to the customer’s desired vacation! Can you guess […]

How to Write Powerful and Effective Headlines
Posted January 19, 2016  | CATEGORY: Ad Text Tips, Boost Media, Paid Search
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years explains a few key tips to […]

‘6 Sins You’re Committing on Bing Ads’: What It Says About Bing Ad Copy
Posted January 14, 2016  | CATEGORY: Ads, Paid Search, Search, Testing
John Gagnon wrote an article on Search Engine Watch, “6 Sins You’re Committing on Bing Ads.” There’s plenty to learn from this article, including what these “sins” tell us about optimizing Bing ad copy. If you’re like most search marketers, you conduct ad copy testing on Google AdWords and then deploy your best AdWords ads […]

Win of the Week – Results That Show
Posted January 13, 2016  | CATEGORY: Ad Text Tips, Content, Paid Search
In today’s society, we all want to look our absolute best. We try hundreds and hundreds of products, never quite knowing which one will give us the results we are looking for. We end up throwing out product after product. Similarly, advertisers waste both time and money with boring ads that just do not work. Rather […]

The ABCs of CTAs
Posted January 12, 2016  | CATEGORY: Ad Text Tips, Boost Media, Paid Search
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years explains a few key tips to […]

What Star Trek and Ironman Tell Marketers About Voice Search
Posted January 7, 2016  | CATEGORY: Content, Customer Experience, Image Optimization, Paid Search, Search, Video
Voice search and voice-activated device interfaces are starting to gain traction. As marketers, it’s time to begin reinventing how you engage with customers. Nevermind Siri, Google Now, or Cortana. Mark Zuckerberg’s 2016 resolution is to build an Ironman-like AI bot to help him run his life. Meanwhile, Google has been prototyping a wearable Star Trek […]

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