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Category: "Paid Search"

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Travel Marketeer: Unpacking Travel Ad Creative
Posted May 20, 2015  | CATEGORY: Ads, Paid Search
-+*Welcome to the Travel Marketeer, a weekly series where we examine data, insights and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment we help you to unpack unnecessary verbiage from your travel ad creative. To have an enjoyable vacation, there are items you absolutely […]

Travel Marketeer: Mind Your Own Business
Posted May 14, 2015  | CATEGORY: Customer Experience, Paid Search, Search
-+*Welcome to the Travel Marketeer, a weekly series where we examine data, insights and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. Communicating personalized messages to multiple audiences is a challenge for marketers in many industries. There are technology brands who market to businesses and consumers; marketplaces communicating to buyers and sellers; and automotive […]

Travel Marketeer: Why does ad copy impact conversion rates?
Posted May 7, 2015  | CATEGORY: Ad Text Tips, Customer Experience, Paid Search, Testing
-+*Welcome to the Travel Marketeer, a weekly series where we examine data, insights and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment we explore why ad creative impacts site conversion rates.   It’s sometimes quite surprising the extent to which ad creative impacts site […]

Travel Marketeer: Creative Best Practices to Ignore
Posted April 30, 2015  | CATEGORY: Ad Text Tips, Customer Experience, Paid Search, Testing
-+*Welcome to the Travel Marketeer, a weekly series where we examine data, insights and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment we explore why travel brands should ignore some supposed “creative best practices.”   Retail vs. Travel Creative Best Practices What does purchasing a […]

Why Good Search Ads Should Hit You Right In The Feels
Posted April 17, 2015  | CATEGORY: Ad Text Tips, Boost Media, Paid Search
-+*Since the early days of advertising, top brands have aimed to create connections with consumers to sell their products. A positive emotional response to an ad creates an attachment in the mind of the consumer, thus strengthening brand loyalty and increasing sales. But too often brands rely on formulaic processes and copycat messaging to write […]

7 Ways Search Marketers Can Inform Your Entire Marketing Strategy
Posted April 16, 2015  | CATEGORY: Paid Search, Search, Testing
-+*Rounding out our series on leveraging search marketing data to inform many aspects of marketing strategy, we leave you with final thoughts on how to utilize your search marketer talent outside the scope of traditional SEM work. Great search marketers strike a balance between understanding data and communicating and understanding people. It’s wonderful that your search team […]

Special Offer for Trada Customers
Posted April 10, 2015  | CATEGORY: Ads, Paid Search, Search
-+*Last week Trada announced it was shutting down its operations and posted a notice to customers. The Boulder company was founded in 2008 and served as an online marketplace for SEO optimizers to leverage paid search.   CEO Matt Harada posted a blog saying that while they are proud of Trada’s PPC accomplishments, they are […]

Search Data Can Inform Your Store Location Strategy
Posted April 9, 2015  | CATEGORY: Data Science, Paid Search, Search
-+*Search Data Can Inform Your Store Location Strategy is part of a series on using search data to inform 5 key areas of your marketing strategy. If you haven’t already, be sure to read previous posts on how SEM data can help you to build your strategy around Product, Competition, Branding and Pricing. Let’s say […]

How Search Data Can Inform your Pricing Strategy
Posted April 2, 2015  | CATEGORY: Paid Search
-+*How Search Data Can Inform Your Pricing Strategy is part of a series on using search data to inform 5 key areas of your marketing strategy. If you haven’t already, be sure to read previous posts on how SEM data can help you to build your strategy around Product, Competition and Branding.     This […]

Search Data Can Inform Your Competitive Strategy
Posted March 19, 2015  | CATEGORY: Paid Search, Search
-+*How Search Data Can Inform Your Competitive Strategy is part of a series on using search data to inform 5 key areas of your marketing strategy. If you haven’t already, be sure to read last week’s post on Product Strategy. The search engine results page (SERP) is a goldmine of competitive data. Simply by performing […]

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