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Category: "Paid Search"

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Search Data Can Inform Your Competitive Strategy
Posted March 19, 2015  | CATEGORY: Paid Search, Search
How Search Data Can Inform Your Competitive Strategy is part of a series on using search data to inform 5 key areas of your marketing strategy. If you haven’t already, be sure to read last week’s post on Product Strategy. The search engine results page (SERP) is a goldmine of competitive data. Simply by performing […]

Tuesday Ad Text Tips: Keyword Stuffing – Friend or Foe
Posted March 17, 2015  | CATEGORY: Ad Text Tips, Ads, Boost Media, Paid Search
Today’s Tuesday Ad Text Tip is: keyword stuffing – there’s a time and place.   Generally, keyword stuffing is a frowned upon practice in the world of search. For PPC ads, keyword stuffing crowds the limited space you have for the body of your text and can make your marketing messaging sound unnatural or annoyingly repetitive. […]

Search Data Can Inform Your Product Strategy
Posted March 12, 2015  | CATEGORY: Paid Search, Search
How Search Data Can Inform Your Product Strategy is part of a series on using search data to inform 5 key areas of your marketing strategy. Are you researching the viability of a possible new product launch? Do you want to know what customers like and dislike about your products? Look at your search data! It […]

Boost Media Visits the Google AdWords Solutions Lab
Posted March 9, 2015  | CATEGORY: Boost Media, Events, Paid Search, Search
On March 3rd, Boost Media’s Head of Advertising, Chelsea Robinson, and Customer Success Manager, Erica Hasenbeck, visited the AdWords Solutions Lab at Google Headquarters. The Lab is currently being offered at Google offices internationally, and Boost had the privilege of being one of the first groups to participate in the program at the Mountain View […]

5 Ways Search Data Can Inform Your Entire Marketing Strategy
Posted March 4, 2015  | CATEGORY: Paid Search, Search
We all know the value of paid and organic search in terms of the revenue and leads it drives. But there is hidden, often overlooked value from search data. For the next 5 weeks we will dive into how search data can inform each of the following areas: Product Search query data can indicate what […]

Boost Media CEO’s Interview with MediaPost
Posted December 15, 2014  | CATEGORY: Boost Media, Paid Search
MediaPost sat down with Boost Media CEO David Greenbaum to talk about the company’s plans to continue developing the world’s first creative optimization platform and attracting the top engineer talent to help build it.   Boost Media is looking to fill all roles in its development team to help elevate Boost’s SaaS platform to the […]

Part 9: SEM Ad Copy Testing Insights for Your CMO
Posted December 9, 2014  | CATEGORY: Data Science, Paid Search, Testing
“It is the mark of an educated mind to be able to entertain a thought without accepting it.” ― Aristotle   Does DKI improve performance? Google is rolling out the ad customizer tool, which Search Engine Land calls “Dynamic Keyword Insertion On Steroids.” So it seems appropriate to reevaluate the merits of Dynamic Keyword Insertion (DKI). […]

Boost Media Sponsors Search Insider Summit
Posted December 8, 2014  | CATEGORY: Boost Media, Events, Paid Search, Search
Twice a year, the best minds in the search marketing industry get together for MediaPost’s Search Insider Summit to share the latest insights from the field, explore new technology trends and strategies for effective campaigns, and take an in-depth look at where the industry is headed.   Boost Media is a proud sponsor at this […]

Boost Media Raises $19 Million to Fuel Product Expansion and Engineer Growth
Posted November 18, 2014  | CATEGORY: Boost Media, Paid Search, Search
Two New Execs Join Team; Company Marks Milestone of $1 Billion in Paid Search Ads Optimized for 100 Leading Global Brands   SAN FRANCISCO — November 18, 2014 — Boost Media, a leader in creative-optimization marketing technology, has raised $19 million in Series C funding led by Battery Ventures. Other participating investors included Javelin Venture […]

Part 5: SEM Ad Copy Testing Insights for Your CMO
Posted November 4, 2014  | CATEGORY: Data Science, Paid Search, Testing
You don’t need Drew Carey to help you figure out if “The Price Is Right” for your products. SEM ad copy testing can determine not only the most profitable price point, but also the most lucrative way to messaging pricing. Inspired by “The Price is Right’s” Double Prices game, Boost Media shares how to do […]

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