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Category: "Paid Search"

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Boost Media Raises $19 Million to Fuel Product Expansion and Engineer Growth
Posted November 18, 2014  | CATEGORY: Boost Media, Paid Search, Search
Two New Execs Join Team; Company Marks Milestone of $1 Billion in Paid Search Ads Optimized for 100 Leading Global Brands   SAN FRANCISCO — November 18, 2014 — Boost Media, a leader in creative-optimization marketing technology, has raised $19 million in Series C funding led by Battery Ventures. Other participating investors included Javelin Venture […]

Part 5: SEM Ad Copy Testing Insights for Your CMO
Posted November 4, 2014  | CATEGORY: Data Science, Paid Search, Testing
You don’t need Drew Carey to help you figure out if “The Price Is Right” for your products. SEM ad copy testing can determine not only the most profitable price point, but also the most lucrative way to messaging pricing. Inspired by “The Price is Right’s” Double Prices game, Boost Media shares how to do […]

Part 4: SEM Ad Copy Testing Insights for Your CMO
Posted October 27, 2014  | CATEGORY: Ads, Data Science, Paid Search
Bil Keane, author of the comic strip, The Family Circus once said, “Yesterday is history, tomorrow is a mystery, today is a gift, which is why we call it the present.” Keane might have almost made a fantastic SEM data analyst. But he got one detail wrong. He should have said “now is a gift” […]

Google Releases Penguin 3.0
Posted October 23, 2014  | CATEGORY: Paid Search, Search
The wait is finally over. Google updated their Penguin algorithm with version Penguin 3.0 on Friday night. It’s been more than a year since the last update, making Penguin 3.0 one of the most anticipated algorithm updates in Google’s history.   The Penguin filter update is designed to decrease the search rankings of sites that […]

Part 2: SEM Ad Copy Testing Insights for Your CMO
Posted October 14, 2014  | CATEGORY: Ads, Data Science, Paid Search
Welcome to the second post in a ten-week series on how to generate CMO-level insights from SEM ad copy testing. This week, we eliminate customer acquisition cupid-killers and play match-maker between you and potential customers by sharing a critical SEM ad copy turnoff to avoid. Worst-performing word in retail SEM ads Back in 2009, OKCupid […]

Whitepaper with WordStream: 6 Tips to A/B Test Your Way to Winning PPC Ads
Posted October 9, 2014  | CATEGORY: Paid Search, Testing
We teamed up with the paid search experts at WordStream to bring you our latest whitepaper, 6 Tips to A/B Test Your Way to Winning PPC Ads. WordStream provides search marketing software and PPC services that help online marketers get better results from their PPC and SEO efforts.   The whitepaper dives into the many […]

Intro to Generating SEM Ad Copy Testing Insights for Your CMO
Posted October 7, 2014  | CATEGORY: Ads, Paid Search, Testing
For the next 10 Tuesdays, Boost Media will be sharing secrets on how to derive executive insights from SEM ad copy testing. Moreover, we will provide benchmarks based on retail vertical data to answer questions like, “What is the number one worst word to include in SEM ad copy?” and, “How is this information actionable […]

University Marketing Strategy Doesn’t End at Ranking Lists
Posted September 4, 2014  | CATEGORY: Ad Text Tips, Paid Search
Each year, hundreds of universities compete for a coveted spot on the annual US top colleges lists. Securing a spot near the top of one of these lists guarantees more visibility and increases the odds for college-bound high school students to apply. But ranking lists shouldn’t be the only thing universities pay attention to. According […]

Deal Sweeteners Can Make the Difference
Posted January 16, 2014  | CATEGORY: Ad Text Tips, Paid Search
First, before I get too far into this, go ahead and guess the winner:   Now, if you’re a PPC professional, you really should have had no trouble picking out the real winning ad — Ad A — simply because Free Shipping vs. No Free shipping is kind of a no-brainer. Just ask Amazon.   […]

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