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Category: "Paid Search"

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Myth Busters: The Lowest Price Wins In SEM Ads
Posted August 27, 2015  | CATEGORY: Ads, Paid Search, Testing
Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that the best price strategy is to […]

Myth Busters: You Can’t Gain Creative Insights from SEM Ad Copy Testing
Posted August 13, 2015  | CATEGORY: Ads, Branding, Content, Data Science, Paid Search
Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that testing to gain creative insight hurts […]

Boost Media Shares Best Practices For Search Data on Marin Software Blog
Posted July 30, 2015  | CATEGORY: Boost Media, Paid Search, Search, Social, Testing
Today we shared 5 Ways Search Data Can Inform Your Marketing Strategy on Marin Software’s Marketing Insights Blog.   With Google processing more than 3.5 billion search queries in a single day, there’s a surprising amount of insight that can be gained by analyzing the content and user behaviors behind these searches. Studying your own paid search […]

Myth Busters: Creative Doesn’t Matter For Conversion Rate Optimization
Posted July 30, 2015  | CATEGORY: Customer Experience, Paid Search, Testing
Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that creative is not critical to conversion […]

Myth Busters: One-Size-Fits-All for Desktop and Mobile Ads
Posted July 23, 2015  | CATEGORY: Ad Text Tips, Customer Experience, Paid Search
Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that you don’t need separate desktop and […]

Myth Busters: SEM Ad Copy— Set it and Forget It
Posted July 16, 2015  | CATEGORY: Ads, Paid Search
Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that ad copy is a ‘set it […]

Myth Busters: Emotion Doesn’t Belong in SEM Ad Creative
Posted July 8, 2015  | CATEGORY: Ad Text Tips, Branding, Paid Search
If you are a veteran search engine marketer, designing ad copy tests might be one of the last things on your mind. After all, you are responsible for defining strategies to test last year’s KPI’s, pushing your team to innovate and maintaining a competitive edge. But this is precisely why you can benefit from reevaluating your […]

Travel Marketeer: 10 Ideas On How To Win Online Travel Bookings
Posted July 2, 2015  | CATEGORY: Ad Text Tips, Customer Experience, Paid Search, Testing
The Travel Marketeer is a series dedicated to examining data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. The series covers the following 10 topics to help you win online travel bookings:   Message price as more than a number   Price perception is shaped more […]

Travel Marketeer: Putting Travel Personas to Use, Part II
Posted June 25, 2015  | CATEGORY: Ad Text Tips, Ads, Customer Experience, Paid Search, Testing
Welcome to the Travel Marketeer, a weekly series where we examine data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment, we share ideas on how to utilize traveler personas to optimize ad creative.   Last week, we discussed different types of traveler […]

Travel Marketeer: Putting Traveler Personas to Use, Part I
Posted June 18, 2015  | CATEGORY: Paid Search, Search
Welcome to the Travel Marketeer, a weekly series where we examine data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment, we share ideas on how to utilize traveler personas to optimize your search keyword strategy.  Have you ever created personas to help you […]

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