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Category: "Paid Search"

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Listen Up for 2017, Part III: Search, Social, and Podcasting
Posted October 20, 2016  | CATEGORY: Branding, Mobile, Paid Search, Search, Social, Testing
In the last installment of this series, Boost Media covered using podcasting and podcast advertising as a way to learn how to execute successful audio media, in preparation for audio and voice emerging as the next UI in 2017. Here, we shed light on how to use search and social to ensure conversions are resulting […]

Cyber Monday in July
Posted July 7, 2016  | CATEGORY: Events, Paid Search, Search, Social, Testing
With its second annual Prime Day coming up on July 12th, Amazon is creating ‘Cyber Monday in July.’ Boost Media shares five tips for making the most of this growing e-commerce trend. Prime Day: The next “Singles Day” If the Asian e-commerce giant, Alibaba can singlehandedly create a shopping holiday that generates $14.3 billion in […]

Win of the Week — Don’t Keep Them Guessing
Posted July 6, 2016  | CATEGORY: Ad Text Tips, Win Of The Week
Think you can guess which one of these ads boosted CTR by 180%?   So which one is the real winner? If you guessed Ad B, you guessed right. But the real question is WHY — and that can only be answered by examining the two ads side by side.   The Original Ad   The […]

What Apple Search Ads Mean for Mobile Advertisers
Posted June 30, 2016  | CATEGORY: Mobile, Paid Search, Search
Today, Apple iAds are officially disbanded, paving the way for the soon-to-be-released Apple Search Ads for the App Store. At this point, you may be wondering why the technology giant is doing this now, and what it might mean for mobile advertisers. Boost Media shares its perspective on this upcoming change.   Why Apple Search […]

Win of the Week: Perfect Your Messaging
Posted June 29, 2016  | CATEGORY: Ad Text Tips, Win Of The Week
The days of scrapbooking may be said and done. That’s the winner of this week’s chosen contest is for a special kind of gift—a personalized map. Check out the two ads below. Which one inspires you to take more trips?     Boost Media writer “brazilianone” took a stab at this contest. And with a name […]

Win of the Week: Best Ads in Show
Posted June 25, 2016  | CATEGORY: Ad Text Tips, Win Of The Week
If you’re a pet owner, you know that there are certain trials and tribulations that come with the loving licks and purrs. We’ve all had our furry friend chew a shoe or scratch up a sofa at some point. That’s why this pet supplier decided to pet-proof their ads. Take a look at the two […]

Win of the Week: Compelling Calls
Posted June 15, 2016  | CATEGORY: Ad Text Tips, Win Of The Week
“Sun’s out, gun’s out” as the saying goes. But as 21st century citizens become more conscious about the dangers of the sun’s rays, many are starting to rethink the time they spend soaking in that Vitamin D. This is why the Aussies, who live in the centre of the Ozone Hole, prefer to say “Slip, […]

Expanded Text Ads: How to Get 620 Characters
Posted June 9, 2016  | CATEGORY: Ad Text Tips, Ads, Mobile, Paid Search
The new AdWords (and now Bing Ads!) Expanded Text Ad format gives advertisers 140 characters to work with. But that’s not the whole story. Technically, you can dominate the SERP with 620 characters in one SEM ad. Boost Media shares how.   Is 620 characters really possible? You can have up to 4 Callout extensions […]

Win of the Week – Get Your Ads in Shape
Posted June 1, 2016  | CATEGORY: Ad Text Tips, Win Of The Week
With Memorial Day just barely behind us, now is the time to say ‘hello’ to summer. If you live in San Francisco, this is not the case. Cue the ever appropriate Mark Twain quote – “the coldest winter I ever spent was a summer in San Francisco.” If you’re planning to take a summer holiday […]

Boost Media Revolutionizes How Advertisers Write Ads for Google’s Major AdWords Change
Posted May 25, 2016  | CATEGORY: Ad Text Tips, Ads, Boost Media, Paid Search, Search
Expert Marketplace of professional copywriters writes high-quality ads fast and at scale for any advertiser with Boost Express Platform   San Francisco, CA – May 25, 2016 – Boost Media, the leading digital ad creative marketplace, today released its Express ad writing platform to help advertisers capitalize on Google’s latest and historic change to text […]

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