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Category: "Paid Search"

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Boost Media CEO’s Interview with MediaPost
Posted December 15, 2014  | CATEGORY: Boost Media, Paid Search
MediaPost sat down with Boost Media CEO David Greenbaum to talk about the company’s plans to continue developing the world’s first creative optimization platform and attracting the top engineer talent to help build it.   Boost Media is looking to fill all roles in its development team to help elevate Boost’s SaaS platform to the […]

Part 9: SEM Ad Copy Testing Insights for Your CMO
Posted December 9, 2014  | CATEGORY: Data Science, Paid Search, Testing
“It is the mark of an educated mind to be able to entertain a thought without accepting it.” ― Aristotle   Does DKI improve performance? Google is rolling out the ad customizer tool, which Search Engine Land calls “Dynamic Keyword Insertion On Steroids.” So it seems appropriate to reevaluate the merits of Dynamic Keyword Insertion (DKI). […]

Boost Media Sponsors Search Insider Summit
Posted December 8, 2014  | CATEGORY: Boost Media, Events, Paid Search, Search
Twice a year, the best minds in the search marketing industry get together for MediaPost’s Search Insider Summit to share the latest insights from the field, explore new technology trends and strategies for effective campaigns, and take an in-depth look at where the industry is headed.   Boost Media is a proud sponsor at this […]

Boost Media Raises $19 Million to Fuel Product Expansion and Engineer Growth
Posted November 18, 2014  | CATEGORY: Boost Media, Paid Search, Search
Two New Execs Join Team; Company Marks Milestone of $1 Billion in Paid Search Ads Optimized for 100 Leading Global Brands   SAN FRANCISCO — November 18, 2014 — Boost Media, a leader in creative-optimization marketing technology, has raised $19 million in Series C funding led by Battery Ventures. Other participating investors included Javelin Venture […]

Part 5: SEM Ad Copy Testing Insights for Your CMO
Posted November 4, 2014  | CATEGORY: Data Science, Paid Search, Testing
You don’t need Drew Carey to help you figure out if “The Price Is Right” for your products. SEM ad copy testing can determine not only the most profitable price point, but also the most lucrative way to messaging pricing. Inspired by “The Price is Right’s” Double Prices game, Boost Media shares how to do […]

Part 4: SEM Ad Copy Testing Insights for Your CMO
Posted October 27, 2014  | CATEGORY: Ads, Data Science, Paid Search
Bil Keane, author of the comic strip, The Family Circus once said, “Yesterday is history, tomorrow is a mystery, today is a gift, which is why we call it the present.” Keane might have almost made a fantastic SEM data analyst. But he got one detail wrong. He should have said “now is a gift” […]

Google Releases Penguin 3.0
Posted October 23, 2014  | CATEGORY: Paid Search, Search
The wait is finally over. Google updated their Penguin algorithm with version Penguin 3.0 on Friday night. It’s been more than a year since the last update, making Penguin 3.0 one of the most anticipated algorithm updates in Google’s history.   The Penguin filter update is designed to decrease the search rankings of sites that […]

Part 2: SEM Ad Copy Testing Insights for Your CMO
Posted October 14, 2014  | CATEGORY: Ads, Data Science, Paid Search
Welcome to the second post in a ten-week series on how to generate CMO-level insights from SEM ad copy testing. This week, we eliminate customer acquisition cupid-killers and play match-maker between you and potential customers by sharing a critical SEM ad copy turnoff to avoid. Worst-performing word in retail SEM ads Back in 2009, OKCupid […]

Whitepaper with WordStream: 6 Tips to A/B Test Your Way to Winning PPC Ads
Posted October 9, 2014  | CATEGORY: Paid Search, Testing
We teamed up with the paid search experts at WordStream to bring you our latest whitepaper, 6 Tips to A/B Test Your Way to Winning PPC Ads. WordStream provides search marketing software and PPC services that help online marketers get better results from their PPC and SEO efforts.   The whitepaper dives into the many […]

Intro to Generating SEM Ad Copy Testing Insights for Your CMO
Posted October 7, 2014  | CATEGORY: Ads, Paid Search, Testing
For the next 10 Tuesdays, Boost Media will be sharing secrets on how to derive executive insights from SEM ad copy testing. Moreover, we will provide benchmarks based on retail vertical data to answer questions like, “What is the number one worst word to include in SEM ad copy?” and, “How is this information actionable […]

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