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Category: "Paid Search"

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Travel Marketeer: 10 Ideas On How To Win Online Travel Bookings
Posted July 2, 2015  | CATEGORY: Ad Text Tips, Customer Experience, Paid Search, Testing
The Travel Marketeer is a series dedicated to examining data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. The series covers the following 10 topics to help you win online travel bookings:   Message price as more than a number   Price perception is shaped more […]

Travel Marketeer: Putting Travel Personas to Use, Part II
Posted June 25, 2015  | CATEGORY: Ad Text Tips, Ads, Customer Experience, Paid Search, Testing
Welcome to the Travel Marketeer, a weekly series where we examine data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment, we share ideas on how to utilize traveler personas to optimize ad creative.   Last week, we discussed different types of traveler […]

Travel Marketeer: Putting Traveler Personas to Use, Part I
Posted June 18, 2015  | CATEGORY: Paid Search, Search
Welcome to the Travel Marketeer, a weekly series where we examine data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment, we share ideas on how to utilize traveler personas to optimize your search keyword strategy.  Have you ever created personas to help you […]

Travel Marketeer: Google Trends for Travel Marketers
Posted June 3, 2015  | CATEGORY: Content, Customer Experience, Data Science, Paid Search
Welcome to the Travel Marketeer, a weekly series where we examine data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment, we review uses of Google Trends for travel marketing planning. Google Trends is a fun tool where you can see the popularity […]

Travel Marketeer: Putting Your Personas To Use, Part II
Posted May 25, 2015  | CATEGORY: Ad Text Tips, Ads, Customer Experience, Paid Search, Testing
Welcome to the Travel Marketeer, a weekly series where we examine data, insights and ideas around marketing, creative testing and ways travel brands can improve the online customer experience. In this week’s installment, we share ideas on how to utilize traveler personas to optimize ad creative.   Last week, we discussed different types of traveler […]

Travel Marketeer: Unpacking Travel Ad Creative
Posted May 20, 2015  | CATEGORY: Ads, Paid Search
Welcome to the Travel Marketeer, a weekly series where we examine data, insights and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment we help you to unpack unnecessary verbiage from your travel ad creative. To have an enjoyable vacation, there are items you absolutely […]

Travel Marketeer: Mind Your Own Business
Posted May 14, 2015  | CATEGORY: Customer Experience, Paid Search, Search
Welcome to the Travel Marketeer, a weekly series where we examine data, insights and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. Communicating personalized messages to multiple audiences is a challenge for marketers in many industries. There are technology brands who market to businesses and consumers; marketplaces communicating to buyers and sellers; and automotive […]

Travel Marketeer: Why does ad copy impact conversion rates?
Posted May 7, 2015  | CATEGORY: Ad Text Tips, Customer Experience, Paid Search, Testing
Welcome to the Travel Marketeer, a weekly series where we examine data, insights and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment we explore why ad creative impacts site conversion rates.   It’s sometimes quite surprising the extent to which ad creative impacts site […]

Travel Marketeer: Creative Best Practices to Ignore
Posted April 30, 2015  | CATEGORY: Ad Text Tips, Customer Experience, Paid Search, Testing
Welcome to the Travel Marketeer, a weekly series where we examine data, insights and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment we explore why travel brands should ignore some supposed “creative best practices.”   Retail vs. Travel Creative Best Practices What does purchasing a […]

Why Good Search Ads Should Hit You Right In The Feels
Posted April 17, 2015  | CATEGORY: Ad Text Tips, Boost Media, Paid Search
Since the early days of advertising, top brands have aimed to create connections with consumers to sell their products. A positive emotional response to an ad creates an attachment in the mind of the consumer, thus strengthening brand loyalty and increasing sales. But too often brands rely on formulaic processes and copycat messaging to write […]

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