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Archive for the ‘Press Releases’ Category

Boost Announces Integration With Marin Software

Thursday, February 27th, 2014

 

Boost Announces Integration into Marin Software

 

San Francisco, CA – February 27, 2014 – We are pleased to announce a new level of partnership between two leading ad tech SaaS companies, Boost Media and Marin Software.

 

Below is the official press release from Marin Software:

 

Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, and ad creative optimization firm Boost Media today announced a partnership through which Marin customers will be able to utilize Boost Media’s ad-optimization platform. Directly within the Marin platform, Marin customers will now be able to leverage Boost Media’s network of expert copywriters and testing technology to improve ad copy and digital campaign performance.

 

Writing and optimizing ad copy is an ongoing challenge for many advertisers. Boost Media offers marketers a network of more than 1,000+ expert copywriters, who can create compelling and high performing ads across search and social channels. With this partnership, Marin customers can economically and systematically improve digital ad copy, leading to higher user engagement and improved campaign profitability. Additionally, product integration between Marin Software and Boost Media will streamline report-generation workflow and ad copy optimization for joint customers.

 

“Constantly writing and testing ads at scale across multiple campaigns can be a logistical nightmare for brands and agencies,” said Matt Ackley, Chief Marketing Officer at Marin Software. “Through our integration with Boost Media, we’re excited to be able to offer Marin customers a solution whereby they can improve ad copy and further maximize the performance of their digital marketing campaigns.”

 

“We are incredibly excited to partner with Marin. The combination of Boost and Marin enables advertisers to scale up their messaging to keep pace with their targeting and bidding.” Said David Greenbaum, CEO of Boost Media. “The industry needs to get better at personalizing the messaging delivered to highly segmented audiences – this partnership allows Marin and Boost customers to accomplish this.”

 

For additional information on Boost Media, visit www.boostmedia.com. To learn more about Marin Software, visit www.marinsoftware.com.

 

Schedule Your Private Demo >>

 

 


About Boost Media

 

Boost increases advertiser profitability by using a combination of humans and software to drive increased ad relevance at scale. The Boost marketplace is comprised of over 1,400 expert copywriters and image optimizers who competes to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms.

 

About Marin Software

 

Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $6 billion in annualized ad spend. Offering an integrated platform for search, display, social, and mobile advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marin’s technology powers marketing campaigns in more than 160 countries. For more information about Marin’s products, please visit: http://www.marinsoftware.com/solutions/overview.

 



Google DoubleClick Search Partners with Boost

Thursday, February 27th, 2014

 

 

Boost And Google DoubleClick Search Partner Up

 

San Francisco, CA – February 27, 2014 – We are pleased to formally announce a landmark partnership between Boost Media and Google DoubleClick Search.

 

Below is the official press release from Google DoubleClick Search:

 

For search marketers, repeatedly writing and testing ads across multiple campaigns can seem unmanageable. To help advertisers and agencies streamline workflows and drive ad performance across these large-scale campaigns, today we’re announcing a partnership with Boost Media — bringing the company’s ad creative optimization solution to the DoubleClick Search platform.

 

Advertisers understand that the right optimization tools can make or break campaign performance. With DoubleClick Search, customers are already taking advantage of performance-driving features, including inventory-aware campaigns for dynamic ad creation, A/B landing page testing to drive traffic to the highest ROI landing pages, and the Performance Bidding Suite for real time bid optimization. Now, by coupling Boost Media’s ad optimization platform with core workflow and optimization tools from DoubleClick Search, advertisers can benefit in the following ways:

 

  • Increase profitability with proven optimization algorithms. On top of the intra-day keyword bidding from DoubleClick Search, Boost Media tests ads side-by-side, and chooses ads based on Boost Media’s proprietary algorithms. According to Boost Media, their clients experience a 30 percent increase in sales volume on average, while saving an average of 60 hours per month on writing, testing and reporting on creative.
  • Save time with tailored ad creation. Boost Media offers an expert network of professional copywriters in over a dozen localized languages to develop engaging and high-performing ads at scale. Advertisers can expect unique and creatively written ad text, distinguished from the standard Dynamic Keyword Insertion templates that are often used today.
  • Cut costs by focusing on the right ads. Boost Media decreases cost by identifying and eliminating underperforming ads and allows clients to capture additional, unseen revenue from their ad groups. According to Boost Media users see a 5% decrease in CPAs on average.

 

Schedule Your Private Demo >>

 

 


About Boost Media

 
Boost increases advertiser profitability by using a combination of humans and software to drive increased ad relevance at scale. The Boost marketplace is comprised of over 1,400 expert copywriters and image optimizers who competes to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms.
 

About Google DoubleClick Search

 

DoubleClick Search customers interested in using Boost Media can contact their DoubleClick Search Sales representatives. To learn more about new developments in our partnership with Boost Media, stay tuned to the DoubleClick Search blog or follow us on our Google+ page.

 



8 Ad Optimization Expert Tips to Lift Paid Search CTR & Conversion

Monday, March 19th, 2012

 

[originally posted on Search Engine Watch by Miranda Miller]


Ad optimization is key to lower CPC prices, higher click-through rates (CTR) and conversions, and a greater ROI. Even the lowest budget campaigns must be scalable and balance top-notch creative with ongoing analysis and optimization.

 

Small and large PPC advertisers alike struggle to find just the right formula for their paid search campaigns. There is no one-size-fits-all solution, but best practices can help any campaign; to that end, Marin Software and BoostCTR have shared tips for marketers looking to optimize the performance of their paid search campaigns.

 

Back in December, Marin and BoostCTR joined forces in a partnership that brought the power and scale of Boost’s crowdsourced ad copywriting and optimization army to Marin’s online marketing platform. Each published a case study sharing results of their work with W3i, an application network and joint client. Through their partnership, Marin and Boost were able to lift W3i’s CTR and conversion by 27 percent and 45 percent, respectively.

 

Here are Marin and BoostCTR’s top eight recommendations. (more…)

 



Boost Launches Boost Enterprise and SMB Services Bringing New Methodology to Ad Optimization

Tuesday, February 28th, 2012

 

Boost Launches Boost Enterprise and SMB Services Bringing New Methodology to Ad Optimization

Enterprise-Grade Solution Enables Companies Large and Small to Increase Revenue, Save Time and Decrease Pay-Per-Click Costs

 

SAN FRANCISCO, Calif.–February 28, 2012–Boost, a performance-driven ad optimization solution for advertisers and agencies, today announced the launch of Boost Enterprise, an ad creation, testing and optimization service for large-scale advertisers. By combining human creativity with advanced technology, Boost Enterprise enables search-engine marketing (SEM) advertisers to maintain professionally written, high-performing ads across accounts while saving time and financial resources.

 

”Small, subtle word changes can have a dramatic impact on the performance of ad copy,” said David Greenbaum, CEO and co-founder of Boost. “But most SEM advertisers are too busy to spend the needed amount of time optimizing their ads. With Boost Enterprise, advertisers get professional ad creation, testing and optimization services on an ongoing basis, regardless of number of ad groups or SKUs. Account managers can focus on strategy and analytics while enjoying the built-in boost in revenue that comes with better ad copy and keywords.”

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Boost Fuels Extreme Performance for SEM Campaigns

Tuesday, February 28th, 2012

 

Boost Fuels Extreme Performance for SEM Campaigns

Network of Ad Optimization Experts Announces Formal Launch

 

SAN FRANCISCO, Calif.–February 28, 2012–Boost, a performance-driven ad optimization solution for advertisers and agencies, today announced the formal launch of its services for search engine marketing (SEM) agencies and advertisers. Through its unique ad optimization solution, Boost makes the creation of winning SEM copy simple, scalable and successful.

 

“Advertising has evolved far beyond paper media, but the core messaging still relies on creative individuals to write for their human audience,” said David Greenbaum, CEO of Boost. “Boost leverages a human network, technology and analysis to provide ad optimization at the scope and scale that customers need. SEM advertisers can combine advanced analytics with the best ad creation machines out there: people.”

 

The proprietary Boost Method harnesses the expertise of a network of more than 500 expert ad copywriters to deliver the best ad copy possible. After identifying ad copy that needs optimization, advertisers launch a contest for Boost’s community of experienced professionals, who compete to write the most high-performing content for each project. Ad copy is then automatically validated and split tested to ensure it is reaching the right audience.

 

This Boost Method is designed to scale to an unlimited number of ad groups while systematically optimizing them all. Even advertisers with millions of SKUs and ad groups can use Boost to evolve their messages and performance over time. Through Boost’s groundbreaking combination of human creativity and advanced technology, advertisers have historically achieved an average increase of 30 percent in both click-through rate (CTR) and conversions per impression (CPI), as well as a 3 percent reduction in cost per click (CPC).

  (more…)