Boost Launches Boost Enterprise and SMB Services Bringing New Methodology to Ad Optimization

Enterprise-Grade Solution Enables Companies Large and Small to Increase Revenue, Save Time and Decrease Pay-Per-Click Costs

SAN FRANCISCO, Calif.–February 28, 2012–Boost, a performance-driven ad optimization solution for advertisers and agencies, today announced the launch of Boost Enterprise, an ad creation, testing and optimization service for large-scale advertisers. By combining human creativity with advanced technology, Boost Enterprise enables search-engine marketing (SEM) advertisers to maintain professionally written, high-performing ads across accounts while saving time and financial resources.

”Small, subtle word changes can have a dramatic impact on the performance of ad copy,” said David Greenbaum, CEO and co-founder of Boost. “But most SEM advertisers are too busy to spend the needed amount of time optimizing their ads. With Boost Enterprise, advertisers get professional ad creation, testing and optimization services on an ongoing basis, regardless of number of ad groups or SKUs. Account managers can focus on strategy and analytics while enjoying the built-in boost in revenue that comes with better ad copy and keywords.”

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Boost Fuels Extreme Performance for SEM Campaigns

Network of Ad Optimization Experts Announces Formal Launch

SAN FRANCISCO, Calif.–February 28, 2012–Boost, a performance-driven ad optimization solution for advertisers and agencies, today announced the formal launch of its services for search engine marketing (SEM) agencies and advertisers. Through its unique ad optimization solution, Boost makes the creation of winning SEM copy simple, scalable and successful.

“Advertising has evolved far beyond paper media, but the core messaging still relies on creative individuals to write for their human audience,” said David Greenbaum, CEO of Boost. “Boost leverages a human network, technology and analysis to provide ad optimization at the scope and scale that customers need. SEM advertisers can combine advanced analytics with the best ad creation machines out there: people.”

The proprietary Boost Method harnesses the expertise of a network of more than 500 expert ad copywriters to deliver the best ad copy possible. After identifying ad copy that needs optimization, advertisers launch a contest for Boost’s community of experienced professionals, who compete to write the most high-performing content for each project. Ad copy is then automatically validated and split tested to ensure it is reaching the right audience.

This Boost Method is designed to scale to an unlimited number of ad groups while systematically optimizing them all. Even advertisers with millions of SKUs and ad groups can use Boost to evolve their messages and performance over time. Through Boost’s groundbreaking combination of human creativity and advanced technology, advertisers have historically achieved an average increase of 30 percent in both click-through rate (CTR) and conversions per impression (CPI), as well as a 3 percent reduction in cost per click (CPC).

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