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The 4 P’s: Product-Place-Price-Promotion: Part III
Posted February 18, 2015  | CATEGORY: Content, Uncategorized
You may have learned and forgotten about the 4 p’s of marketing. But before you write it off as an outdated principle, let’s consider how it might be used as a framework in the digital marketing world. It is particularly useful for content marketers. If you haven’t seen them already, review our previous posts on […]

Boost Revenue Team Hosts Annual Sales Kick Off 2015 Event
Posted January 27, 2015  | CATEGORY: Boost Media, Events, Uncategorized
This past week, the Boost Media Revenue Team held their annual two-day Sales Kick Off event for 2015 in San Francisco. The event is a time for the team to reflect on the successes of the previous year, review sales initiatives for the upcoming year and to share goals — both for the company and personal resolutions — […]

3 Consumer Takeaways from Black Friday
Posted December 4, 2014  | CATEGORY: Uncategorized
Black Friday 2014 saw record online and mobile shopping sales. While these increases were expected, a deeper look into the data reveals some interesting emerging trends that can impact your search campaigns. In IBM’s latest US Retail Black Friday and Cyber Monday reports, the tech company delivers insights based on real-time data analysis using the […]

CEO David Greenbaum’s Column in Search Engine Land
Posted October 30, 2014  | CATEGORY: Uncategorized
Boost Media CEO David Greenbaum was asked to share his thoughts on ad fatigue with Search Engine Land. In the column —  which was co-written with Frederick Vallaeys, co-founder at Optmyzr and former Google AdWords Spokesperson — David discusses the four reasons ads commonly fatigue, or stop delivering value:   Seasonality and Product Changes Copycat […]

How Starbucks Turned the Pumpkin Spice Latte Into a Marketing Jackpot
Posted September 22, 2014  | CATEGORY: Uncategorized
Today marks the official end of summer, which has us thinking about fall leaves, chunky sweaters… and the return of the pumpkin spice latte. We don’t care if you line up to order it in yoga pants, Ugg boots, a hoodie and an iPhone 6. We’re not here to ridicule the millennial favorite, somewhat “basic,” […]

Executive Spotlight: Michael Feldman
Posted September 16, 2014  | CATEGORY: Boost Media, Uncategorized
This week we’re giving the employee spotlight to Michael Feldman, Senior Vice President of Business Development. Michael joined the team in May and is focused on building sustainable partnerships to drive new channels of revenue and enhance product integrations with the digital advertising ecosystem. Prior to Boost Media, Michael spent over eight years at Google making key […]

Ad Copy Fatigue
Posted May 3, 2014  | CATEGORY: Uncategorized
https://www.youtube.com/watch?v=yRoUTbihiJo Laetitia Kieffer, Group Search Director at MediaCom, believes that you need to constantly test ad creative because what resonates with customers is constantly changing. The only way to know to keep up with ever changing customer preferences and avoid “ad copy fatigue” is to test ad creative.

PLA vs. Traditional PPC — What to Expect
Posted July 23, 2013  | CATEGORY: Uncategorized
Google Searchers always scan results for relevance before doing anything else. That’s why keyword match-up is so important in the headline — because if the seacher doesn’t find that instant signaling of relevance in your headline, she won’t ever read past that.   And this scanning behavior is one reason why image extensions, in the […]

Weekly PPC Roundup – Bowl Sunday Edition!
Posted February 3, 2013  | CATEGORY: Uncategorized, Weekly PPC Update
And, we don’t mean the Super Bowl.  At 3 o’clock, the Puppy Bowl is on.  We are waiting with bated breath to see who wins!  How about you?  Actually, we’re just hoping that the puppies aren’t napping like they usually are.   Enough about sports and puppies, though.  Let’s talk about what’s really important – […]

Caveman Follow-Up
Posted January 16, 2013  | CATEGORY: Uncategorized
A few week’s back, I wrote about a contest between two ads, one for “The Caveman Diet,” and the other for “The Paleo Caveman Diet.” The Caveman Diet won, mostly because the major search term was “caveman diet” and if you’re calling it a caveman diet, that’s usually because you’re not yet familiar with the […]

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