Archive for the ‘Uncategorized’ Category
Since 1967 Americans look forward to one thing in the winter time, one of the biggest sporting events of the year The tackles, penalties, halftime show and of course the commercials. In the past few years we’ve seen GoDaddy heat up their advertisements, Budweiser pull at our heartstrings and many other brands try to capture our attention. Many of us watch the big game just for the commercials.
Fun fact: The cost for a 30 second commercial spot in 1967 was roughly around $40,000. That’s nothing compared to the 2014 price tag of roughly $4 million!
The hype of the ads gets bigger and bigger as the years go by and with the use of social media brands instantly know whether or not their $4 million investment was a win or a bust. Let’s take a trip together and relive some of the most iconic Super Bowl ads from past games and see how the commercials have changed throughout the years.
No Nox Gas – 1968
Gillette Techmatic Razor – 1969
Prestone w/ Dick Butkus – 1970
Vitalis Dry Control – 1972
Noxema – 1973
Coca-Cola – 1980
Apple Macintosh – 1984
Diet Pepsi – 1989
Budweiser – 1995
Do you remember any great Super Bowl commercials we didn’t list here?
Share them with us in the comments below!
We’re sick of cycling in and out of polar vortexes in New England. How goes it in your neck of the woods? Let’s warm our frosty fingers around the glow of our laptops and see what was swirling around in the land of PPC news over the past week.
First, from Google…………
AdWords design changes are a-comin‘! The goal is to make the design and usability of AdWords consistent with other Google products across the world wide web.
The AdWords blog had a great two part series on Ad Extensions this past week. Google has even come out and said that impact ad rank, increasing the chances that your ads will get noticed more, so use them already!
- This post explains where extensions are shown and how, as well as outlining the extensions that have or don’t have a cost associated with them.
- The next part in the series talks about what you need to know to manage extensions including location extensions, call extensions, image extensions, review extensions, seller ratings and social annotations.
Surely you are using Sitelinks. If you’re not, here’s a guide to getting started. If you’re a little more familiar with them, here’s a post about setting them up, reporting on them, etc. Remember, you need to have at least six active sitelinks for desktop and four active sitelinks for mobile.
Now, let’s see what’s up with Bing Ads………….
Bing Ads Editor is getting an update to: improve user workflow, better indicate which campaigns you are working on, and more. Check out the full rundown here.
Bing Ads expands their Sitelinks extensions to more countries including Taiwan, Hong Kong and Southeast Asia.
Bing Ads will host an “ask them anything” webinar on January 31st. You can sign up here.
Finally, let’s see what others are buzzing about………..
From Search Engine Land: Apple Buys Ads On Google & Bing To Celebrate The Mac’s 30th Birthday
Search Engine Journal has advice on how to make Google’s Search Partners program work for you.
Here’s a quick guide to writing ad copy that gets more clicks!
That’s it for now, folks. Enjoy your week!
What will online advertisers and creative advertisers have in store for the masses in 2014? We’re hoping that 2014 will bring more enticing and creative advertisements. We salute advertisers that strive to push the envelope even further and think outside the lines.
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” – Apple
Hope everyone had a great weekend and that your Fantasy (and real life) teams are doing well!
In the spirit of back to school, let’s start with some learning opportunities from Google…
Upcoming webinars to get you up to speed include some really good Display-focused ones in September, like:
- [Display] Looking to the Future with Affinity Segments
- [Display] Planning Display Campaigns with the New Display Planner in AdWords
- [Display/Mobile] Getting Started with Mobile Remarketing
Find sign up details here.
And, wow, it’s already time to start optimizing for the holidays! Here’s an article about preparing your data feeds to get up to speed for Black Friday and beyond.
A PPC expert’s dream come true! Google will offer the opportunity for us to “upload your offline conversion events into AdWords and see how clicks on your ads led to sales made in the offline world such as over the phone or via a sales rep.” Step by step instructions for importing offline conversion data can be found here.
That’s the latest from Mountain View, let’s go over to Bing Ads recent news….
See a chart of recent upgrades to Bing Ads based on customer feedback. One of those upcoming upgrades includes the announcement that “Microsoft is developing an Excel Add-In- “Bing Ads Excel Add-in” – to enable you to download online campaign data directly into an Excel spreadsheet and upload it directly back into the Web UI.”
Ever wonder how the Bing Ads editorial process works? Learn all about it here.
Now, let’s see what the rest of the Internet is buzzing about for PPC………
Advice on segmenting your paid search campaigns for improved manageability – from Search Engine Land.
Also from SEL, learn how to automate mobile bid multipliers with AdWords scripts.
A recent study shows that Facebook organic and paid ads with pictures get more clicks.
Finally, we’ve all been there – here’s some advice on “dealing” with small budget search clients.
That’s it for this week folks! Hope your Monday is great.