Category: "Uncategorized"

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A best (but rarely used) practice for Paid Search
Posted January 27, 2019  | CATEGORY: Ad Text Tips, Ads, Data Science, Paid Search, Testing, Uncategorized
Large advertisers have thousands and frequently tens of thousands of ad groups that reflect the diverse and complex nature of their businesses. However, usually only 20% – 25% of these ad groups drive the majority of the activity in an account. As expected, these high-volume ad groups are the focus of a range of efforts […]

In or Out?
Posted February 2, 2017  | CATEGORY: Uncategorized
Which digital marketing trends are in for 2017 and which are we seeing fade away? In: Mobile Consumerism As our lives become more connected than ever before, consumerism continues to change at an almost alarming pace. It is estimated that 80 percent of mobile users check their mobile devices within the first 15 minutes after […]

Listen Up for 2017: Sounding Off on the Next User Interface, Part I
Posted October 6, 2016  | CATEGORY: Uncategorized
The way we interact with media content is constantly evolving. Way back in 1968, introduction of the mouse was critical to personal computer adoption, making computers accessible to non-technical users. Fast-forward to 2000, the introduction of mobile phones with a touchscreen (i.e., smartphones) put the wheels in motion for the mobile revolution. Evolution of the […]

Win of The Week – Benefits
Posted January 27, 2016  | CATEGORY: Ad Text Tips, Content, Paid Search, Uncategorized
With work piling up, Super Bowl parties to attend, and spring break vacations to enjoy, there is no time to waste feeling sick and staying in bed! You need the power and energy to accomplish your tasks and enjoy your time with family and friends. This week’s ‘win of the week’ capitalizes on promoting the […]

Celebrate Independence Day!
Posted July 4, 2015  | CATEGORY: Boost Media, Uncategorized
Happy Fourth of July from your friends at Boost Media. Have a safe and happy holiday!   About Boost Media Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete […]

The 4 P’s: Product-Place-Price-Promotion: Part III
Posted February 18, 2015  | CATEGORY: Content, Uncategorized
You may have learned and forgotten about the 4 p’s of marketing. But before you write it off as an outdated principle, let’s consider how it might be used as a framework in the digital marketing world. It is particularly useful for content marketers. If you haven’t seen them already, review our previous posts on […]

3 Consumer Takeaways from Black Friday
Posted December 4, 2014  | CATEGORY: Uncategorized
Black Friday 2014 saw record online and mobile shopping sales. While these increases were expected, a deeper look into the data reveals some interesting emerging trends that can impact your search campaigns. In IBM’s latest US Retail Black Friday and Cyber Monday reports, the tech company delivers insights based on real-time data analysis using the […]

How Starbucks Turned the Pumpkin Spice Latte Into a Marketing Jackpot
Posted September 22, 2014  | CATEGORY: Uncategorized
Today marks the official end of summer, which has us thinking about fall leaves, chunky sweaters… and the return of the pumpkin spice latte. We don’t care if you line up to order it in yoga pants, Ugg boots, a hoodie and an iPhone 6. We’re not here to ridicule the millennial favorite, somewhat “basic,” […]

Executive Spotlight: Michael Feldman
Posted September 16, 2014  | CATEGORY: Boost Media, Uncategorized
This week we’re giving the employee spotlight to Michael Feldman, Senior Vice President of Business Development. Michael joined the team in May and is focused on building sustainable partnerships to drive new channels of revenue and enhance product integrations with the digital advertising ecosystem. Prior to Boost Media, Michael spent over eight years at Google making key […]

Ad Copy Fatigue
Posted May 3, 2014  | CATEGORY: Uncategorized
https://www.youtube.com/watch?v=yRoUTbihiJo Laetitia Kieffer, Group Search Director at MediaCom, believes that you need to constantly test ad creative because what resonates with customers is constantly changing. The only way to know to keep up with ever changing customer preferences and avoid “ad copy fatigue” is to test ad creative.

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