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Category: "Win Of The Week"

Win of the Week – Add Some Psychology to Those Keywords
Posted March 16, 2016  | CATEGORY: Ad Text Tips, Ads, Paid Search, Win Of The Week
Can you guess which ad won?     So, before revealing which ad won, let me just point out the ways in which they are similar, simply because the similarities are compelling for those that subscribe to a “Keywords & Deals” mentality: Both items have the same, keyword-rich headline Both repeat the keyword phrase “John […]

Win Of The Week – Ads That Shine Through
Posted March 9, 2016  | CATEGORY: Ad Text Tips, Ads, Paid Search, Search, Win Of The Week
In today’s automatic and systematic world, a little personalization can go a long way especially when it comes to unique and special gifts for close friends and family. The same can be said about your ad copy. Fresh creative and a personal touch which reflects your brand can give you the results you’ve been looking for. Take […]

Win of The Week – Blooming Ads
Posted March 2, 2016  | CATEGORY: Ad Text Tips, Paid Search, Search, Win Of The Week
Spring has begun to sprung, which means it’s time to replenish the garden with some new plants and flowers. But a garden doesn’t become lush and beautiful on its own- it takes a little TLC to get there. Similar to ad copy, if you ignore it and forget to trim and prune it periodically, it won’t give you […]

Win Of The Week – Master Ads
Posted February 24, 2016  | CATEGORY: Ad Text Tips, Paid Search, Win Of The Week
It’s never too late to go back to school. The same applies for ad copy – it’s never too late to make changes. Swapping out your ad copy and improving your CTR can only improve your paid search performance. Check out this week’s competing ads and pick which one you think earned it’s degree in paid search. […]

Win Of The Week – Ads That Take Off
Posted February 17, 2016  | CATEGORY: Ad Text Tips, Paid Search, Testing, Win Of The Week
No one ever settles for the first flight fare they come across. We all search and compare before booking. It takes time to find the best deals on air fare, similar to ad testing and optimizing. Compare these two ads for yourself and choose which ad you think soared.       If you chose Ad […]

Win of The Week- No More Guessing
Posted February 10, 2016  | CATEGORY: Ad Text Tips, Paid Search, Win Of The Week
As you watch your favorite Spring time series- may that be The Bachelor, American Crime, or the final season of American Idol– you may be left sitting on the edge of your seat each week wondering why that just happened to your favorite character (or contestant) and what is going to happen next. The best shows hook […]