Archive for the ‘Win of the Week’ Category
Monday, February 20th, 2012
Take a look at the two ads below. If you were looking for a hotel on the beach, which ad do you think you’d click on? Better yet, which ad do you think you’d act on?
While many contests conducted on the BoostCTR platform are designed to improve CTR, some are set up to improve conversions. This contest used conversions as the metric, which is why I added that second question: Which ad would you act on?
PPC Ad #1
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PPC Ad #2
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The titles are completely different. This is because this particular advertiser did not permit BoostCTR writers to use DKI in their ads even if the original ad used it. This was an obvious disadvantage, but the writer worked around it.
The body copy is also very different. With that in mind, which one do you think outperformed the other?
Made your decision?
The winning ad is (more…)
Tags: Ads, Advantage, Advertiser, Beachfront Hotels, Bookings, Contests, Conversions Metric, Dki, Find Hotels, Google, Massive Improvement, Mesh, Nbsp, Old Woman, Saving Time, Search Engine, Urgency
Posted in Win of the Week | No Comments »
Monday, February 6th, 2012
Take a look at the two ads below. If you lived in Baltimore and you wanted to start training in mixed martial arts (MMA), which ad do you think you’d click on?
PPC Ad #1
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PPC Ad #2
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The titles are completely different. The body copy is mostly different (the phrase “Professional Facility” is the same in both of them). And the URL is the same in both ads. Which one do you think outperformed the other?
Made your decision?
The winning ad is (more…)
Posted in Win of the Week | No Comments »
Monday, January 16th, 2012
Take a look at the two ads below. If you were an avid collector of luxury watches, which ad do you think you’d click on?
PPC Ad #1
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PPC Ad #2
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The ads are fairly unique. The URLs are the same, but everything else is different. Which ad do you think generated more than three times as many clicks?
Made your decision?
The winning ad is (more…)
Tags: 1 Ad, Ads, Advertising, Amazon, Avid, Background, Benefit, Brain, Collections, Emotional Relief, First Job, Interview Questions And Answers, job interview questions, Job Interview Questions And Answers, Job Interviews, Job Searcher, Killer Collection, Looking For Job, Luxury Watches, Mathematician, Nbsp, Ppc, Promise, Promises, Questions And Answers, Sake, Sneak Peek, Three Times, Timepieces, Urls, Vain Person, Wordiness
Posted in Win of the Week | 2 Comments »
Monday, January 9th, 2012
Take a look at the two ads below. Imagine you’ve got a job interview lined up. Maybe it’s the first job interview you’ve had in years. You want to brush up on your skills — maybe even get a “sneak peek” of the questions you’ll be asked. So you start looking for job interview questions and answers. Which ad do you click on?
PPC Ad #1
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PPC Ad #2
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The ads are fairly unique. The URLs are the same, but everything else is different. Which ad do you think generated more than twice as many clicks?
Made your decision?
The winning ad is (more…)
Tags: ad contest, Ads, Background, Brain, calm your nerves, Emotional Relief, First Job, Interview Questions And Answers, job interview questions, Job Interview Questions And Answers, Job Interviews, Job Searcher, Job Seeking, Looking For Job, Nbsp, Ppc, Promise, Promises, Questions And Answers, Sneak Peek, unspoken benefits, Urls, Wordiness, Wordwizard
Posted in Win of the Week | No Comments »
Monday, December 19th, 2011
Take a look at the two ads below. Imagine your current business logo is feeling a bit dated. Or imagine you’ve started a new company and you want a sharp logo to represent your new business. So you start looking for a logo designer. Which ad do you click on?
PPC Ad #1
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PPC Ad #2
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Notice that the ads have much in common. The title text is identical. The URLs are almost identical. The primary difference between the two ads is found in the body copy. Which ad do you think generated more than twice as many clicks?
Made your decision?
The winning ad is (more…)
Tags: ad contest, Contest, CTR, Logo Design, Portfolio, Ppc, Unique Process, winning ad
Posted in Win of the Week | No Comments »
Monday, December 5th, 2011
Take a look at the two ads below. Imagine your once-fast PC has become painfully slow. You keep getting warnings that say your virtual memory is low. So you go to Google and type in “increase virtual memory.” Which ad do you click on?
PPC Ad #1
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PPC Ad #2
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Notice that the ads have much in common. The only differences are in the title text and the first line of body copy. Yet one of these ads outperformed the other by a large margin. Which ad do you think generated more than twice as many clicks?
Made your decision?
The winning ad is (more…)
Tags: ad contest, Ads, CTR, Google, Increase Memory, Increase Virtual Memory, Searcher, Small Changes, Windows Memory, Windows Virtual Memory
Posted in Win of the Week | No Comments »
Monday, November 21st, 2011
Take a look at the two ads below. Imagine you’re a middle-aged man or woman who’s interested in sharpening your memory and increasing your brain power. You go to Google and type in “brain games.” Which ad do you click on?
PPC Ad #1
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PPC Ad #2
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Of course, the ad YOU click on may not be the same ad the majority of people click on. So perhaps a better question is: Which ad do you think would generate almost twice as many clicks?
And THAT is not an easy question to answer. On the one hand, you’ve got a matter-of-fact keyword-rich ad. On the other, you’ve got an ad using mental imagery and emotion. Two distinctly different approaches.
Alright, made your decision?
The winning ad is (more…)
Tags: Benefit, Brain Games, Brain Power, Brain Training, Emotion, Emotional Approach, Google, Memory, Mental Imagery, Metaphor
Posted in Win of the Week | No Comments »
Monday, November 14th, 2011
Take a look at the two ads below. Imagine you are a business owner who is looking for signs that comply with the American with Disabilities Act (ADA). You know you’ve got to buy ADA signs to comply with the law. You’re not deciding whether or not to get these signs — only who to buy them from.
With that in mind, which ad would you click on? Which one would be more likely to earn your business?
PPC Ad #1
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PPC Ad #2
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This is not an easy contest to call. The ad that lost was the control ad for months. It beat quite a few challenger ads. Even though it lost badly in this contest, it’s a REALLY good ad.
Surprisingly, there is no difference in the title or URL. The only differences are in the body copy of the ad. It’s unusual to see such a large difference in CTR between ads that have the same title/URL.
Alright, made your decision?
The winning ad is (more…)
Tags: Ada Signs, Ads, American With Disabilities, American With Disabilities Act, Business Owner, Business Signs, Challenger, Control, Disabled Persons, Fear, Hefty Fines, Illustration, Ppc, Purchaser, Reason, Searcher, Title Url
Posted in Win of the Week | 6 Comments »
Monday, November 7th, 2011
Take a look at the two ads below. If you were looking for CRM software (“CRM” stands for “Customer Relationship Management”), which ad would you click on? Which one jumps out to you? (If you’ve been following the Win of the Week column for very long, I’m willing to bet you can pick the winner.)
PPC Ad #1
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PPC Ad #2
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There is no difference in the URL. The only differences are in the title and body copy of the ad. Made your decision?
The winning ad is (more…)
Tags: ad contest, Ads, Bottom Line, Contests, Crm Software, Customer Relationship Management, Demo Software, Jargon, Phrase, Ppc, Punctuation, Searcher, Software Crm, Software Free, URL, Verbs, winning ad, Wins
Posted in Win of the Week | No Comments »
Monday, October 31st, 2011
With Halloween right around the corner, I thought it would be fun to feature a Halloween contest for the Win of the Week.
With that in mind, which ad would you click on if you were looking to get some Halloween cookies for a party… or as a substitute for trick-or-treat candy?
PPC Ad #1
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PPC Ad #2
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There is no difference in the title text or in the URL. The only differences are in the body of the ad. Made your decision?
The winning ad is (more…)
Tags: Ads, Baked Cookies, Bottom Line, Exclamation Point, Halloween, Halloween Contest, Halloween Cookies, Halloween Party, Halloween Product, Halloween Theme, Keyword Phrase, Landing Page, Ppc, Scary, Smiley Face, Trick Or Treat Candy
Posted in Win of the Week | No Comments »
