Running an Ad Contest

WHAT IS A CONTEST?

A contest is a performance-based split test between 1 – 4 Challenger ads against your best performing ad in a single ad group. Only one test per ad group at a time is allowed but multiple ad groups can be tested simultaneously.

HOW MANY CONTESTS ARE IN A TESTING ROUND?

We will continue to split test and write ads until we beat your current performance. There is no limit (i.e no extra cost) to the number of ads that we will test until we find a winning ad.

HOW DO I ENABLE CONTESTS FOR AD GROUPS

New contests can be started from the Contest Activation screen (located in the Contests section once you have logged in). If you have sufficient funds, you can start a new contest and our optimization network will begin to creating submissions for it. You will be billed automatically.

IS THERE A LIMIT TO THE NUMBER OF CONTESTS I CAN HAVE AT THE SAME TIME?

No, there is no limit to the number of total contests that can be activated simultaneously.

HOW LONG DOES IT TAKE TO RUN A CONTEST?

Usually 14 days, in some cases longer. To ensure that our results are statistically significant, we test all our ads for a minimum of 14 days before a winner can be determined. The duration is a function of the number of clicks and impressions that each ad gets during the contest. The more clicks and impressions, the shorter the contest will run. Also, the performance difference between the Target and Challenger ad also plays a large role in determining the contest length.

HOW DO I KNOW WHEN NEW ADS ARE SUBMITTED TO MY CONTEST?

Every time a new ad is submitted we will email you to come back and approve it so we can start running your contests as quickly as possible.

HOW MANY ADS WILL I GET TO CHOOSE FROM?

BoostCTR will provide 1 – 4 ad submissions per contest, depending on the ad group click or conversion volume. This is done automatically to achieve statistically significant results in a reasonable amount of time.

CAN YOUR WRITERS NETWORK PROVIDE ADS IN DIFFERENT LANGUAGES?

Yes. We optimize ads in over 50 languages, however the submission process may be slower for certain languages. Please contact us if you require more information on this.

WHAT HAPPENS IF I DON’T LIKE THE SUBMITTED ADS?

You have the ability to accept, edit or reject submitted ads at no extra cost.

IS THERE A LIMIT TO THE NUMBER OF ADS I CAN REJECT?

No, within reason. We do encourage you not to prejudge submissions; often small changes or rephrasing of your current copy can have significantly better results. In most cases involving expert writers, testing ads is the only way to determine if an ad is better. We encourage to always accept ads that are within the advertising guidelines you provide, or modify your guidelines to include guidance on the issue you are rejecting.

WHAT HAPPENS IF I CHANGE MY EXISTING AD DURING THE CONTEST?

If you make any changes to your ads while a contest is running, the contest will be automatically paused for manual review. Contest breakage fees may apply – our writers’ time is valuable and we want to give them every opportunity to win through contests that come to completion.

WHY IS MY CONTEST PAUSED? HOW DO I GET IT UNPAUSED?

Contests are paused when we detect ads that have been modified. Unpausing a contest requires you to review the contest details page for reactivation.

WHAT HAPPENS IF I CHANGE MY BID, KEYWORDS, BUDGET, OR TARGETING DURING THE CONTEST?

Your contest will continue to run smoothly – our system is designed to find the best ad copy regardless of any of these factors. Changing your bid or your keywords affects both the Champion and the Challenger ads equally, so the overall contest remains unaffected.

HOW DO YOU CHOOSE A WINNING AD?

We use a statistical model that examines the number of impressions and clicks to determine a winner for each ad. We pick the best ad as soon as we reach a confidence level of at least 90% and the test has run for at least 14 days. At the beginning of a contest, our system will automatically delete significantly under-performing submissions within three days to ensure that only the best possible ads are running.

CAN I PICK WINNING ADS BASED ON SUCCESS METRICS OTHER THAN CTR?

Yes. Our system will automatically select the most appropriate success metric for your ad group based on click and conversion volumes. If you have sufficient conversions, we use Conversions per Impression (CPI). Otherwise, we use CTR by default. Success metrics can be selected upon contest start.

Search Engine, Ad Network & Platform Integration

WHICH AD NETWORKS DO YOU SUPPORT?

Google AdWords and Facebook are currently supported. We have solutions for Bing, LinkedIn and Twitter platforms in development.

BoostCTR Account Maintenance

HOW DO I CHANGE MY PASSWORD?

All account changes can be made in the ‘Accounts & Setting’ section of the site. Passwords are located in the ‘Edit Personal Info’ and ‘Login’ sections.

HOW DO I CHANGE MY ADWORDS LOGIN?

All account changes can be made in the ‘Accounts & Setting’ section of the site. AdWords logins are located in the ‘Edit Network Accounts’

Fees & Costs

WHAT IS YOUR SATISFACTION GUARANTEE?

We promise to continue submitting and testing ads until we beat your current performance.

WHAT PAYMENT METHODS DO YOU ACCEPT?

At the moment we accept MasterCard, Visa, and American Express credit cards. All charges are in US Dollars.

HOW DO I CHANGE MY PAYMENT METHOD?

All account changes can be made in the ‘Accounts & Setting’ section of the site. Payment information is located in the ‘Edit Payment Information’ section.

HOW DO I VIEW PAYMENT HISTORY?

‘Accounts & Settings’ – ‘View Invoices’ provides the payment information.

Privacy

WHAT DATA DO WRITERS SEE ON MY CONTESTS?

Writers do not have access to the same data that you see as an advertiser. Writers have access only to the four pieces of information crucial to writing great ad copy: 1) a proprietary analysis of all past ads within the ad group, as well as their performance; 2) the landing page for the current ad; 3) the top 10 keywords for the ad group; and 4) the advertising guidelines you provide. They have access to NO other information about your account, including click through rates, budgets, impressions, or any of your account data.

HOW DOES BOOSTCTR KEEP MY PROPRIETARY DATA CONFIDENTIAL?

All sensitive data such as AdWords, Facebook, and Yahoo/Bing adCenter logins and BoostCTR logins is encrypted in our system and housed behind a firewall. We value your privacy and do not share any of your information.

Writers & Optimizers

WHAT IS YOUR WRITER AND IMAGE OPTIMIZER SCREENING PROCESS?

All BoostCTR writers go through a rigorous screening and evaluation process prior to admittance into the network. BoostCTR only employs proven and experienced copy writers and image optimizers to the ensure the quality of the network and performance