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FAQ Frequently Asked Questions

Access, Integration & Reporting

WHAT KIND OF REPORTING IS AVAILABLE?

A full suite of detailed reporting is available to agency clients. Reporting is supplied at the client level and provides a deep-dive of the optimization results for each account. Account reporting tracks improvements in key metrics such as CTR and CPI (conversions per impression), and reductions in CPC and CPA. With additional information from the agency, we can report on ROAS and increased media spend as well.

CAN BOOSTCTR SYNC WITH MC? DOES AN AGENCY HAVE TO SYNC ALL CLIENTS?

Yes, BoostCTR can sync with MCC type accounts, but not all agency clients need to be included with the sync. The agency has complete control over which clients they want to sync and which ones they want to leave out.

HOW DOES THE AD COPY APPROVAL PROCESS WORK? DOES THE AGENCY OR CLIENT APPROVE AD SUBMISSIONS?

Either the agency or the client can approve ad submissions before they are set to go live in an account. BoostCTR also provides a layer of quality assurance by assigning a Lead Writer to each account responsible for reviewing all submission for advertiser guidelines adherence.

ARE THERE DIFFERENT ACCESS LEVELS WITHIN AN ACCOUNT?

Agency logins have two levels. Each Account Manager login controls their sub accounts and there is a universal agency login that allows impersonating all Account Mangers to view their activities.

DOES BOOSTCTR INTEGRATE WITH 3RD PARTY TRACKING?

BoostCTR integrates with any 3rd party tracking system as long as the agency is able to send us the data by email. By doing so, BoostCTR is able to import conversion data from other systems and use them in the calculation.

WHAT SUCCESS METRICS CAN BOOSTCTR OPTIMIZE FOR?

BoostCTR optimizes conversions or click-through-rate by default, but any of your preferred metrics can be used instead.

Billing

DO AGENCY CLIENTS HAVE TO KNOW ABOUT BOOSTCTR?

No, BoostCTR can work behind the scenes and totally anonymously.

DOES BOOSTCTR WHITE LABEL?

Yes, upon request. We can be the agency’s hidden resource or we can be front and center.

HOW ARE AGENCIES BILLED?

Agencies can choose if they want to be billed or have BoostCTR bill the client directly. Agencies also have the choice of either being invoiced, or they can pay using a credit card. BoostCTR accepts payment with all major credit cards.

ARE THERE AGENCY DISCOUNTS FOR BRINGING IN MORE SPEND?

Yes, our agency pricing is available when you bring in a spend threshold, and there are further discounts available as volume increases.

HOW DOES THE COST OF USING BOOSTCTR AFFECT AGENCY MARGINS?

Agencies can either treat this as a profit center and pass the costs along to their clients, or they can absorb the costs if they choose to.

Additionally, BoostCTR increase RPMs by an average of 37%, leading to more billings for agencies operating off of a percentage of spend.