http://www.boostctr.com/blog Your Resource for Search and Social Ad Optimization Tue, 15 May 2012 21:15:12 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 http://www.boostctr.com/blog/weekly-ppc-news/spring-is-in-the-air/ http://www.boostctr.com/blog/weekly-ppc-news/spring-is-in-the-air/#comments Fri, 11 May 2012 14:58:10 +0000 Jeffsexton http://www.boostctr.com/blog/?p=2825 After weeks of rain, spring finally appears to have come to New England! We at Boost are giving you a rundown of the week’s hottest search stories to add an extra “spring” to your search marketing step.   Let’s start with Search Engine Land’s (SEL) excellent article 4 PPC Tactics To Ensure You Meet & [...]]]> http://www.boostctr.com/blog/weekly-ppc-news/spring-is-in-the-air/feed/ 0 http://www.boostctr.com/blog/weekly-ppc-news/up-in-arms/ http://www.boostctr.com/blog/weekly-ppc-news/up-in-arms/#comments Sun, 06 May 2012 14:35:37 +0000 Jeffsexton http://www.boostctr.com/blog/?p=2785 Google advertisers are not happy. Right on the heels of the latest Panda update + the Penguin update, Google announced on Monday that there are big changes coming to ad rotation options.   Here it is straight from Google: “In a few weeks, the ‘Rotate’ option of the ‘Ad rotation’ setting will change to rotate [...]]]> http://www.boostctr.com/blog/weekly-ppc-news/up-in-arms/feed/ 0 http://www.boostctr.com/blog/paid-search/how-to-deal-with-googles-new-ad-rotation-settings/ http://www.boostctr.com/blog/paid-search/how-to-deal-with-googles-new-ad-rotation-settings/#comments Wed, 02 May 2012 07:31:36 +0000 RobLenderman http://www.boostctr.com/blog/?p=2710 I am sure you have all seen the latest on ad rotation here: http://adwords.blogspot.com/2012/04/new-changes-to-ad-rotation.html We are getting a number of questions on what advertisers should do and how our platform will handle the change. I want to discuss both as there are some things that can affect your account with this new setting that could [...]]]> http://www.boostctr.com/blog/paid-search/how-to-deal-with-googles-new-ad-rotation-settings/feed/ 0 http://www.boostctr.com/blog/ad-writing-techniques/boostctr-rocks-elite-retreat-with-an-interactive-session-on-ad-optimization/ http://www.boostctr.com/blog/ad-writing-techniques/boostctr-rocks-elite-retreat-with-an-interactive-session-on-ad-optimization/#comments Mon, 30 Apr 2012 19:57:38 +0000 Noran Shinnawy http://www.boostctr.com/blog/?p=2670 The Elite Retreat is an annual exclusive event that connects people who want to take their business to the next level with experts who can help them get there.   Last week, the 9th annual Elite Retreat event took place in San Francisco at the Clift Hotel, featuring industry experts and speakers such as Jason [...]]]> http://www.boostctr.com/blog/ad-writing-techniques/boostctr-rocks-elite-retreat-with-an-interactive-session-on-ad-optimization/feed/ 0 http://www.boostctr.com/blog/weekly-ppc-news/ppc-roundup-optimization-edition/ http://www.boostctr.com/blog/weekly-ppc-news/ppc-roundup-optimization-edition/#comments Fri, 27 Apr 2012 19:17:49 +0000 Tom Demers http://www.boostctr.com/blog/?p=2667 Welcome to another PPC weekly roundup! This week’s PPC roundup is all about optimizing – optimizing your PPC campaign, that is! We’ve found a bunch of resources from the Web this week to help you get the most out of your campaign for the amount of budget and time you’re able to spend on it. [...]]]> http://www.boostctr.com/blog/weekly-ppc-news/ppc-roundup-optimization-edition/feed/ 0 http://www.boostctr.com/blog/quality-score/behind-the-scenes-in-googles-battle-against-bad-ads/ http://www.boostctr.com/blog/quality-score/behind-the-scenes-in-googles-battle-against-bad-ads/#comments Mon, 23 Apr 2012 14:13:38 +0000 Noran Shinnawy http://www.boostctr.com/blog/?p=2639 We loved last week’s article on Search Engine Land covering Google’s never-ending battle against bad ads, and the struggle to gain advertisers’ trust.   The article covers key measures that Google is taking such as:   The move towards being more transparent with advertisers and end users regarding the measures that Google takes to ensure [...]]]> http://www.boostctr.com/blog/quality-score/behind-the-scenes-in-googles-battle-against-bad-ads/feed/ 0 http://www.boostctr.com/blog/ad-writing-techniques/3-dos-donts-to-spring-clean-your-facebook-ads/ http://www.boostctr.com/blog/ad-writing-techniques/3-dos-donts-to-spring-clean-your-facebook-ads/#comments Tue, 17 Apr 2012 15:40:04 +0000 Noran Shinnawy http://www.boostctr.com/blog/?p=2634 [originally posted on SearchEngineWatch] Spring cleaning is on everyone’s mind these days, so if you’re gonna go all Martha Stewart on your basement, give your Facebook ads a little attention too!   Speaking of cleaning, this Facebook ad is perfectly timed but less than perfectly designed. Here are three things you shouldn’t do with your [...]]]> http://www.boostctr.com/blog/ad-writing-techniques/3-dos-donts-to-spring-clean-your-facebook-ads/feed/ 0 http://www.boostctr.com/blog/win-of-the-week/84-percent-increase-for-hdmi-cables/ http://www.boostctr.com/blog/win-of-the-week/84-percent-increase-for-hdmi-cables/#comments Mon, 16 Apr 2012 12:32:44 +0000 Ryan Healy http://www.boostctr.com/blog/?p=2620 Take a look at the two ads below. If you were looking to buy a mini HDMI cable, which ad do you think you’d click on?   PPC Ad #1 PPC Ad #2   These ads are nearly identical, which makes it a bit harder to spot the winner. But in this case, the small [...]]]> http://www.boostctr.com/blog/win-of-the-week/84-percent-increase-for-hdmi-cables/feed/ 0 http://www.boostctr.com/blog/weekly-ppc-news/ppc-weekly-roundup-friday-13th-edition/ http://www.boostctr.com/blog/weekly-ppc-news/ppc-weekly-roundup-friday-13th-edition/#comments Fri, 13 Apr 2012 21:17:38 +0000 Tom Demers http://www.boostctr.com/blog/?p=2632 Don’t be caught unlucky today (or any day!) with your PPC campaign. This week’s PPC roundup is sure to bring you some helpful search marketing tips no matter where you’re at in your campaign progress.   Let’s start off with applying PPC strategy to demand-side platforms (DSPs) in Ted Rooke’s Search Engine Watch article “4 [...]]]> http://www.boostctr.com/blog/weekly-ppc-news/ppc-weekly-roundup-friday-13th-edition/feed/ 0 http://www.boostctr.com/blog/facebook-ad-tips/ads-in-the-wild-ford-gets-in-right/ http://www.boostctr.com/blog/facebook-ad-tips/ads-in-the-wild-ford-gets-in-right/#comments Mon, 09 Apr 2012 21:23:26 +0000 Noran Shinnawy http://www.boostctr.com/blog/?p=2596 [originally posted on PPCHero]   When you jump on Twitter, you’re basically looking to be distracted. Sure, you’re also hoping to distract someone else with your own broadcasted thoughts, quotes, and hyperlinked articles, but you’re basically open to what’s out there, waiting for you in the tweet-streams of those you follow.   But when you [...]]]> http://www.boostctr.com/blog/facebook-ad-tips/ads-in-the-wild-ford-gets-in-right/feed/ 1