Marketing AI Will Always Need Humans – Fear Not!
latest from the boost blog
Recently, retired marketing CEO and industry thought leader Rob Norman gave marketers the advice, “Fear not. The move toward automation will only create more need for the work marketers do to build relevant, assistive brands.” However, to avoid becoming obsolete, Norman claims marketers will need to evolve from intelligence workers to imagination workers to stay […]
Responsive Search Ads (RSA) – Fact Sheet
Download the Boost Media RSA Fact Sheet [Here] What’s Changing? This new AdWords ad format, currently in beta, offers up to 15 headlines and 4 description lines. Dynamically combining up to 3 headlines and 2 descriptions in any given ad auction, while occupying twice as much real estate for advertiser’s search ads. RSA Headlines RSA’s […]