San Francisco, CA – February 27, 2014 – We are pleased to announce a new level of partnership between two leading ad tech SaaS companies, Boost Media and Marin Software.
Below is the official press release from Marin Software:
Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, and ad creative optimization firm Boost Media today announced a partnership through which Marin customers will be able to utilize Boost Media’s ad-optimization platform. Directly within the Marin platform, Marin customers will now be able to leverage Boost Media’s network of expert copywriters and testing technology to improve ad copy and digital campaign performance.
Writing and optimizing ad copy is an ongoing challenge for many advertisers. Boost Media offers marketers a network of more than 1,000+ expert copywriters, who can create compelling and high performing ads across search and social channels. With this partnership, Marin customers can economically and systematically improve digital ad copy, leading to higher user engagement and improved campaign profitability. Additionally, product integration between Marin Software and Boost Media will streamline report-generation workflow and ad copy optimization for joint customers.
“Constantly writing and testing ads at scale across multiple campaigns can be a logistical nightmare for brands and agencies,” said Matt Ackley, Chief Marketing Officer at Marin Software. “Through our integration with Boost Media, we’re excited to be able to offer Marin customers a solution whereby they can improve ad copy and further maximize the performance of their digital marketing campaigns.”
“We are incredibly excited to partner with Marin. The combination of Boost and Marin enables advertisers to scale up their messaging to keep pace with their targeting and bidding.” Said David Greenbaum, CEO of Boost Media. “The industry needs to get better at personalizing the messaging delivered to highly segmented audiences – this partnership allows Marin and Boost customers to accomplish this.”
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About Boost Media
Boost increases advertiser profitability by using a combination of humans and software to drive increased ad relevance at scale. The Boost marketplace is comprised of over 1,400 expert copywriters and image optimizers who competes to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms.
About Marin Software