We loved last week’s article on Search Engine Land covering Google’s never-ending battle against bad ads, and the struggle to gain advertisers’ trust.
The article covers key measures that Google is taking such as:
- The move towards being more transparent with advertisers and end users regarding the measures that Google takes to ensure the delivery of quality ads
- The effort to gain trust, leading to more clicks are revenue for both Google and advertisers
- Incorporating site review and disapproving ads which point to any site that violates or fails to comply with Google’s policies
- A holistic account review that encompasses everything from keywords to IP addresses, looking for patters in the account that indicate it should be shut down or investigated further