Take a look at the two ads below. Imagine you’ve got a job interview lined up. Maybe it’s the first job interview you’ve had in years. You want to brush up on your skills — maybe even get a “sneak peek” of the questions you’ll be asked. So you start looking for job interview questions and answers. Which ad do you click on?
The ads are fairly unique. The URLs are the same, but everything else is different. Which ad do you think generated more than twice as many clicks?
Made your decision?
The winning ad is (more…)