Posts Tagged ‘ad contest’
Monday, January 9th, 2012
Take a look at the two ads below. Imagine you’ve got a job interview lined up. Maybe it’s the first job interview you’ve had in years. You want to brush up on your skills — maybe even get a “sneak peek” of the questions you’ll be asked. So you start looking for job interview questions and answers. Which ad do you click on?
PPC Ad #1
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PPC Ad #2
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The ads are fairly unique. The URLs are the same, but everything else is different. Which ad do you think generated more than twice as many clicks?
Made your decision?
The winning ad is (more…)
Tags: ad contest, Ads, Background, Brain, calm your nerves, Emotional Relief, First Job, Interview Questions And Answers, job interview questions, Job Interview Questions And Answers, Job Interviews, Job Searcher, Job Seeking, Looking For Job, Nbsp, Ppc, Promise, Promises, Questions And Answers, Sneak Peek, unspoken benefits, Urls, Wordiness, Wordwizard
Posted in Win of the Week | No Comments »
Monday, December 19th, 2011
Take a look at the two ads below. Imagine your current business logo is feeling a bit dated. Or imagine you’ve started a new company and you want a sharp logo to represent your new business. So you start looking for a logo designer. Which ad do you click on?
PPC Ad #1
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PPC Ad #2
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Notice that the ads have much in common. The title text is identical. The URLs are almost identical. The primary difference between the two ads is found in the body copy. Which ad do you think generated more than twice as many clicks?
Made your decision?
The winning ad is (more…)
Tags: ad contest, Contest, CTR, Logo Design, Portfolio, Ppc, Unique Process, winning ad
Posted in Win of the Week | No Comments »
Monday, December 5th, 2011
Take a look at the two ads below. Imagine your once-fast PC has become painfully slow. You keep getting warnings that say your virtual memory is low. So you go to Google and type in “increase virtual memory.” Which ad do you click on?
PPC Ad #1
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PPC Ad #2
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Notice that the ads have much in common. The only differences are in the title text and the first line of body copy. Yet one of these ads outperformed the other by a large margin. Which ad do you think generated more than twice as many clicks?
Made your decision?
The winning ad is (more…)
Tags: ad contest, Ads, CTR, Google, Increase Memory, Increase Virtual Memory, Searcher, Small Changes, Windows Memory, Windows Virtual Memory
Posted in Win of the Week | No Comments »
Monday, November 7th, 2011
Take a look at the two ads below. If you were looking for CRM software (“CRM” stands for “Customer Relationship Management”), which ad would you click on? Which one jumps out to you? (If you’ve been following the Win of the Week column for very long, I’m willing to bet you can pick the winner.)
PPC Ad #1
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PPC Ad #2
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There is no difference in the URL. The only differences are in the title and body copy of the ad. Made your decision?
The winning ad is (more…)
Tags: ad contest, Ads, Bottom Line, Contests, Crm Software, Customer Relationship Management, Demo Software, Jargon, Phrase, Ppc, Punctuation, Searcher, Software Crm, Software Free, URL, Verbs, winning ad, Wins
Posted in Win of the Week | No Comments »
Monday, October 17th, 2011
Whether you have kids or not, it’s time to think like a parent. If you were a parent, and you were looking for online games for your preschool-aged child to play, what would you be looking for? And which of the two ads below would you have clicked on? Make your decision, then scroll down to discover which ad won.
PPC Ad #1
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PPC Ad #2
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Take your time. I’ll wait. Okay, made your decision? The winning ad is (more…)
Tags: ad contest, Confusing Language, Confusion, Free Games, Free Preschool Games, Fun Games, Games Free, Games Preschool, MMORPG, Online Games, Parents Of Preschoolers, Phrase, Ppc, Preschooler, Second Life, Social Proof, Sounds, Virtual Worlds, winning ad, World Of Warcraft
Posted in Win of the Week | No Comments »
