Performance Driven Ad Optimization for Search and Social
Which of the two ads below got a higher CTR? Make your decision and scroll down to discover the answer.
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As we’ve seen so many times during the last 6 months, small differences in word choice can lead to massive differences in Click Thru Rate (CTR). This week’s contest is no exception…
One thing I love about writing the Win of the Week column is that I get to see what ads are working RIGHT NOW in the REAL WORLD.
The more ad contests I study, the easier it becomes to spot winners. The principles of good ad writing never change. And yet every week I see a contest that provides a new ad copy lesson! This week is no exception.
Now, the winner of this week’s contest increased CTR more than any other ad ever featured in the Win of the Week. Take a look at the ads below and see if you can pick the winner.
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There is a subtle but profound difference between these two ads. Can you spot it? Make your choice and keep reading…
Which of these two PPC ads do you think had a higher CTR? Read both ads, make your decision, then scroll down to discover the answer.
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Today’s contest reveals an interesting lesson.
But before I reveal the winner (and the lesson), I need you to pick the ad that you think was clicked more often. If you were searching for a way to conduct online background checks, which ad would you click?
Got your answer?
Which of these two PPC ads do you think had a higher CTR? Read both ads, make your decision, then scroll down to discover the answer.
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Generally speaking, somebody who is looking for a mesothelioma law firm is looking for a law firm that wins cases. Mesothelioma cases can be extremely lucrative, and (obviously) anybody bringing a lawsuit wants to win.
With that in mind, which add do you think won?
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