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Posts Tagged ‘Amp’

Weekly PPC Update – Short Week Edition!

Sunday, June 30th, 2013

 

Did last week feel really long to anyone else?  Probably having something to do with it being the first week of summer.  Luckily, we have a short week coming up so we can get some serious summertime activities in.  How about you?

 

In the meantime, let’s get down to business with the best PPC news.

 

First, from Google…………..

 

On Monday, Google announced the launch of dynamic remarketing to all clients with a Google Merchant Center account. Right now, it’s geared toward travel and education sectors, but Google plans to expand availability later this year.  Here’s a Help Center article to help you get started.

 

Google also announced an addition to AdWords reporting they’re calling top movers.  To view the top movers report, click the Dimensions tab, then View: Top movers.  Included in this report is a possible causes, if available.  Should be interesting!

 

Did you catch this one?  Google is making the remarketing lists for search ads (RLSA) available to all advertisers using enhanced campaigns. With this feature, you can modify your search ads, bids, and keywords based on your visitors’ past activity on your website.  Here’s an article in Help Center to help you get going.

 

Linking AdWords and Analytics can be kind of a pain.  Google’s announced a process to make it easier.  Check it out here.  If you missed the webinar on using AdWords and Analytics together, here are some of the useful resources that were shared:

 

It was a busy week of AdWords announcements.  Affinity segments are a new way to target users by their lifestyles (vs. niche interests).  To be more specific, Google says “interest categories allow you to reach visitors across the Google Display Network who’ve demonstrated specific interests, regardless of whether your ad correlates with the particular topic of the page they’re currently on.”

 

Review extensions are now available in beta in AdWords.  Contact your rep to sign up.

 

Have you switched to Enhanced Campaigns yet?  Time’s a tickin’!  Here are some success stories to help overcome your fears.

 

Now, from Bing Ads…………..

 

Do you use Bing Ads Editor?  Here are some reasons why Bing thinks you should.  This article talks about using Bing Ads Editor to parse out keyword trends by region.

 

Bing provides some guidance for ensuring that your ads don’t get dinged for duplication:

  • Ensure your ad does not contain duplicate ad copy of any of your other ads.
  • Avoid submitting multiple ads linking to sites with identical content or with a very similar look and feel.

See the whole article here.

 

Bing Sitelinks are now available in all markets!

 

And, that’s it for this week ladies and gentlemen!  Have a great holiday!

 

 



Weekly PPC Update – Happy Dad’s Day!

Sunday, June 16th, 2013

 

Happy Father’s Day to all the hard working dads out there.  Before you head out to family picnics, take a few minutes to catch up on the latest PPC news with us.

 

First, from Google……..

 

Enhanced Campaigns are a little over a month away, and Google has some useful blog posts to bring us up to speed and get a head start.  First of all, starting with the Upgrade Center is a good idea.

 

See examples of how people have increased local opportunities, reached new audiences and spent less time managing campaigns in this post. Also, there have been some improvements to the Upgrade Center, including:  increased flexibility when copying keywords, automatic labeling of newly copied keywords, and uninterrupted keyword level tracking.

 

Auction insights reports are now more robust, enabling us to see competitor data on a keyword level, as well as for groups of keywords, individual or multiple ad groups, and individual or multiple campaigns.

 

Surely, you’ve linked your Google AdWords & Analytics accounts by now, but attending this webinar will give you more ways to look at your data, and it includes a Q & A.

 

Finally, if you’ve been wondering how your accounts will automatically upgrade to Enhanced Campaigns, you’ve gotta check out this post. There is a default upgrade for each kind of legacy campaign device targeting.

 

Now, from Bing Ads……….

 

If you’re wondering how Bing Ads will play with new Google Enhanced Campaigns, this post is for you.   In addition to “increasing our list of dynamic text supported for destination URLs to includeifmobile and ifnotmobile variables”, there are specific changes to bid adjustments, site link extensions, and more.  Most of these updates are not live yet, just fyi.

 

Have you used Bing’s keyword distribution graph?  It’s intended to ” reveal the keywords most important to the success of your ad. Use it to identify these particular keywords, and then build out those advancing your goal, and edit or remove those that aren’t”.  You can see a video, as well as some cool examples here.

 

Finally, from Bing Ads for this week:  Coming Soon to Bing Ads: Change History Graph Connects Your Actions to Results.    If you’re interested in testing this pilot, email CHPilot@microsoft.com.

 

And, from elsewhere on the web………

 

Facebook is ending sponsored search results.  Read Search Engine Land’s take here.

 

Check out some key takeaways from John Gagnon’s speech at SES Toronto here.

 

Finally, a post with lots of useful information: The Top 10 Best AdWords Features You’re Not Using encourages you to take another look at features like the Image Ads Creator, Above the Fold Display bidding, AdWords Scripts, and more!

 

Now, we’ll return you to your regularly scheduled programming.  Have a great day and week everyone!

 

 



Weekly PPC Update – Final Four Edition!

Saturday, April 6th, 2013

 

If you’re doing brackets this year, we hope your teams are still in the running.  We also hope that “that which shall not be named” never happens in a college basketball game again!

 

On to happier subjects.

 

First, from Google……

 

Does this mean the end of your need for AdWords Editor!!!????  Google announces that now “right in your downloaded keyword reports, you can add, delete, edit, pause, and unpause keywords, and then upload these changes directly into your AdWords account.”  Holla!  One word of caution, though, there’s no way to undo this, so make sure to keep a copy of your original.

 

As part of the new Enhanced Campaigns, Google has launched ValueTrack features that allow advertisers to direct users to a device specific landing page at the keyword level and align reporting with device groupings.

 

You can see 4 real life scenarios where AdWords advertisers upgraded to Enhanced Campaigns with excellent results.  Advertisers profiled include eTravel.com, American Apparel, and Hotwire.  Check out their successes here.

 

Next, from Bing Ads…………..

 

Here’s a post on spring cleaning your Bing Ads campaigns.  It recommends bidding and budgeting strategies, as well as advice for keyword management, ad testing, and conversions.

 

Attribution is this year’s (and maybe last year’s) “thing”.  See this post for a list of definitions of different kind of attribution methods, along with Master Tagging observations, and some recommendations.

 

Bing Ads will be launching soon in Australia and New Zealand!

 

Extra!  Extra!  Bing Ads responds to Google’s Enhanced Campaigns!  It states the following:

  • we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large
  • we will be updating our product to ensure advertisers can continue to seamlessly transition between AdWords & Bing Ads with the ability to mark ads as being mobile optimized and will honor this as a directive
  • we plan to augment our existing incremental bid functionality to support negative bid percentages as well as mobile and location radius targeting

These changes are slated for Q3 of this year.

 

And from elsewhere on the web…….

 

Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison from Search Engine Watch outlines the pros and cons of each of these platforms.

 

Using Multichannel Funnels in PPC, also from Search Engine Watch, gives a really good overview of how to use Search Funnels in Google AdWords.

 

From Search Engine Journal, Why PPC Click-Through-Rates Have Increased, examines why this has been happening over time, pointing to aesthetic changes to search results as a contributing factor.

 

Finally, from Search Engine Land, How to Manage PPC Closely to a Budget, is a response to a remark at SMX West about the challenges of managing enterprise-level PPC campaigns in that you can either manage to ROI or to budgets, but not both at the same time.

 

That’s it for this week.  Have a wonderful weekend!

 


 



Weekly PPC Roundup – ‘Tis the Season Edition

Saturday, December 8th, 2012

 

Whatever holiday you celebrate, we hope you are starting to feel festive.  Don’t forget to tell your boss that holiday bonuses are nice, but not expected or required.  (JUST KIDDING!)  It’s the best part of the year!  Unless you’re Clark Griswold, that is.

 

Without further ado, let’s review what happened in the wonderful world of PPC this week.

 

First, from Google….

 

This coming Thursday (12/13) and the following Thursday (12/20) at 11 AM PDT, Google will host two Google Plus Hangouts to help improve campaign performance during this critical season.  The topic of the first session is How to create stand-out ads during the competitive holiday season. The second session is about How to maintain the holiday momentum.  To join the Hangouts, just sign into Google+ and add the Google Ads +Page to your circles. Then, on Thursday, go to your Stream where you’ll be able to view the Hangout live with just one click.

 

Did you know that brands have created over 1 million Google+ pages in just the past few months?  It’s the giant social media elephant in the room and it’s not going away.  Google had another Google+ Hangout last week about Building a Digital Brand with Google+.  If you missed it, you can see a recording here.  The presentation uses Cadbury and H&M Google+ build outs and promotions to demonstrate the value it could have for others.

 

Have you taken advantage of the ability to see Analytics data in AdWords?  Like Jon Gritton, who is interviewed in this article, we have wondered why this didn’t happen sooner!  He touches on why it’s so useful to be able to see visitor metrics like bounce rate, pages per visit, and average visit duration to see how campaigns are really performing.  Mr. Gritton finds the bounce rate feature to be the most useful as it helps realign his campaigns.  We mostly like not having to toggle back and forth between Analytics and AdWords.

 

Now, from Bing…….

 

There was only one post in the Bing Ads blog this week.  Maybe they’re super busy working on a million updates like they were in the summer/early fall (view all previous PPC Roundups for details).

 

Using online dating sites as a metaphor for keyword performance (?) Bing Ads offers an in-depth look at Quality Scores and how they are determined.  The first thing they point out that is good to avoid low Quality Scores is to avoid using broad match keywords.  The recommended solution for this is to use the Broad Match Modifier, which only allows your ads to show if someone uses the exact terms in their search, in whatever order.  Check out the post Bing Ads Cure Keywords Caught in Bad Romance for more info.

 

Finally, from other parts of the web………

 

Looking for some new ways to say click here?  This post from Search Engine Journal’s got 20 of them.  It’s always fun to see something like this as we are mired down in day to day work.  Are there any you would add to the list?

 

Last week we blogged about Scroogled, and this week it seems like there’s just a lot of confusion.  This article from Search Engine Land (SEL) gives a pretty thorough look at why Google is wrong, why Bing is wrong, and what should be done.  Check it out.

 

If you are looking for guidance on setting up campaigns for PLAs, look no further! How To Take Control Over PLAs & Product Search from SEL gives a good overview about where to start.

 

Finally, the HubSpot blog gives a timely post on How to Set SMART Marketing Goals for 2013.  It’s a template that includes 6 steps to making sure that you are going into the New Year with clearly defined goals and your eyes wide open.

 

That’s it for this week, friends!  Enjoy your weekend!

 

 



Weekly PPC Roundup – Scroogled Edition

Sunday, December 2nd, 2012

 

Tis the season for the best PPC posts of the week, so gather ‘round faithful readers.  Pull up a chair to the warm glow of your laptop and enjoy this week’s roundup!

 

First, a look at Google AdWords news….

 

Conversion codes, tracking codes, marketing automation codes.  How many codes do we deal with on a daily basis?  This post from Google is a recap (with a link to the actual presentation) of a webinar about Google Tag Manager.  The post itself gets deep into the weeds of how Tag Manager works, including some Q&A’s.

 

If you know anyone who has never used AdWords Express, you can let them know that Google’s offering a free month of advertising to new users in the US!  Read more details in the post itself.  The sooner you sign up, the better as the deal only lasts until the end of December.

 

The more conversion tracking, the better, we like to say.  Google gives some updates on its click-to-call features offered through AdWords.  This coming week on December 5, there will be a webinar for those new to using call extensions.  You can get full details and register for Capturing the Full Value of Mobile with Click-to-Call and Google Forwarding Numbers here.

 

Next, from Bing Ads…….

 

Have you run into issues when importing AdWords campaigns into Bing Ads?  This article outlines several common issues that advertisers face when doing so.  The issues mostly center on location targeting, editorial issues, and bids and budgets.  You can find all of these problems under the Resolve Compatibility Issues step in the import process.

 

Not one to be topped by AdWords (see above article about the month of free advertising), Bing announces a contest where you can win $5,000 in Bing Ads credit.  Enter once per day between now and 12/31.  Good luck!

 

Finally, from elsewhere around the web…..

 

Bing slams Google Shopping in a SCROOGLED ad.  Have you seen it?  If not, you can see it and some commentary at Search Engine Journal.

 

Search Engine Land argues that Bing doesn’t really have a leg to stand on as they employ the same techniques they find questionable in Google.

 

It’s that time of year again, Bing announces the top searches of 2012.  This quote from Search Engine Journal basically sums up the kind of insight you can get from the report “While it’s all in good fun, I doubt many professionals will find it useful, unless you can find a way to apply the Kardashian marketing model to your construction business.”  LOL.

 

Ask did a similar roundup of the most popular searches in America this year.  Check out the post “What Did Americans Think About 2012?” to see what we were collectively looking for online.

 

That’s it for this week, dear readers.  Stay warm and have a great upcoming week!