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Posts Tagged ‘Bad Ads’

Weekly PPC Roundup – Game On Edition!

Sunday, January 20th, 2013

 

If you are looking for the week’s most important, easy to digest updates for PPC, you’ve come to the right place!  Following are the top stories of the week, from the search engines themselves and from other industry leaders.

 

First, from Google…..

 

Another awesome invention out of the Creative Sandbox:  Google announces the Mobile Ads Showcase app, which lets your clients experience their mobile ads exactly as a customer would.  The app is now available for Android smartphones and tablets through the Google Play Store.

 

Google Adwords also published a useful infographic about how their ads quality team fights “bad ads”.  What is a bad ad, you ask?  Well, they market counterfeit goods, harmful malware, dangerous services and more.  In 2012, there were 224,000,000 bad ads disapproved, 889,000 bad advertisers banned, and many other interesting stats.  Check out the infographic for more details.

 

Now, from Bing Ads……..

 

A cross section of the Bing Ads team gives their New Year’s Resolutions for Bing Ads for the coming year here.

 

Bing put up a nice little video about why you should advertise with them.  Among the reasons:

  • There are over 150 million unique searchers of the Yahoo! Bing Network
  • Searchers are likely to spend 22% more than the average internet searcher
  • 45 million searchers do not use Google – you can only reach them through Bing Ads

That last bullet is kind of funny!

 

From elsewhere around the web……

 

Remember how (3 paragraphs up) we were discussing “bad ads”?  Search Engine Land takes it a step further and does a year over year comparison including this nugget:  “Google axed 224 million bad ads in 2012. That’s up 67% from 2011.”

 

Also from SEL: 4 Trends That May Surprise Online Marketers In 2013 has some good predictions for what we’ll be seeing over the next year, including integrated user feedback, Siri, and much more!

 

From Search Engine Watch:  Justifying Smartphone PPC Spend as Tablet Results Soar gives a bunch of reasons why you SHOULD be advertising on mobile if you aren’t already.

 

Also from SEW, there’s a good breakdown of why and how to do an All Products Campaign in the new Product Listing Ads interface.

 

Finally, Hubspot has a good article to help figure out whether your (or your client’s) website passes the blink test.  If not, the clicks you drive could be for naught!

 

That’s it for now friends.  Enjoy an evening of awesome TV, if that’s what floats your boat.  That’s what we’ll be doing!

 

 

 



Behind The Scenes In Google’s Battle Against Bad Ads

Monday, April 23rd, 2012

 

We loved last week’s article on Search Engine Land covering Google’s never-ending battle against bad ads, and the struggle to gain advertisers’ trust.

 

The article covers key measures that Google is taking such as:

 

  • The move towards being more transparent with advertisers and end users regarding the measures that Google takes to ensure the delivery of quality ads
  • The effort to gain trust, leading to more clicks are revenue for both Google and advertisers
  • Incorporating site review and disapproving ads which point to any site that violates or fails to comply with Google’s policies
  • A holistic account review that encompasses everything from keywords to IP addresses, looking for patters in the account that indicate it should be shut down or investigated further

You can read Pam Parker’s full article here on Search Engine Land.

 



Friday PPC News Roundup – 14 Link, Positive About Negatives Edition

Friday, January 28th, 2011

 

Google is cranking out new AdWords features at an incredible pace, as we’ve chronicled here in the roundup, and the latest feature introduction to gain some attention is the ability to save and apply negative keyword lists to multiple campaigns. Interesting write-ups on the feature came from the Seer Interactive blog and the folks at Search Engine Journal.

 

In other news it seems as though search optimization is critical in marketing to students – interestingly the study concludes that students view Facebook as a purely social vehicle and go to Google et al for purchases. Despite that fact there are still plenty of people buying things after a click on Facebook, and the Stay on Search blog had a post offering up five Facebook advertising tips.

 

Meanwhile there was a lot of talk about ad text this week. Ephiphany Solutions came out with a great guide on when to use ad extensions. Search Engine Land had a great look at five bad PPC ads, and of course we did some ad analysis of our own with this week’s ad text win of the week. Seer Interactive also had an interesting post about a change to the way ads above organic results are being displayed. Melissa Mackey also contributed a great piece on Search Engine Watch about the AdWords display URL changes (check out Ryan’s take on why AdWords changed the display URL in the first place).

 

Elsewhere you had questions about AdWords making Adsense arbitrage OK, getting rid of keywords, an interesting case study, and a great read on improving conversion after the add to cart.

 

That’s all for this week – drop a line in the comments if you stumble on to any great PPC reads in the next seven days!