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Myth Busters: Creative Doesn’t Matter For Conversion Rate Optimization
Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that creative is not critical to conversion […]
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Boost Media Hosts a Google Hangout On Air
On Friday, Boost Media’s Rob Lenderman and Michael Feldman hosted a Google Hangout broadcast hosted by Google Partners. Titled “Marketable Moments: Crafting Successful Creative,” Rob and Michael discussed how ad creative works in the marketplace, and how testing and optimizing your messaging strategies can increase campaign performance. Over 500 attendees joined the hangout and participated in the Q&A session following Rob […]
July 13, 2015 by Sarah Burns | Ad Text Tips, Boost Media, Events, Video