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Weekly PPC Update: CRO is Where It’s At Edition
This week in PPC, as we’re all finally settling in from post-holiday madness, brings some new features and developments to the world of PPC along with some additional insights about where things are headed in 2015. Bing has some news on enhanced sitelinks and its Bid Landscape Tool, while Google is making it easier to […]
January 23, 2015 by Tom Demers | Weekly PPC Update
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Creative Ad Copy Still Matters
In late 2014 Google announced several tools meant for larger and more sophisticated digital advertisers who manage multiple or large-scale accounts. One of these tools is known as “Ad Customizers”, and it is the first in a series of advanced tools for enterprise advertisers that Google plans on releasing over the next several months.   […]
January 19, 2015 by Rob Lenderman | Ads, Boost Media, Search, Testing