After weeks of rain, spring finally appears to have come to New England! We at Boost are giving you a rundown of the week’s hottest search stories to add an extra “spring” to your search marketing step.
Let’s start with Search Engine Land’s (SEL) excellent article 4 PPC Tactics To Ensure You Meet & Exceed Your Plan, which gives some ideas about how to tweak PPC campaigns to meet quarterly goals. The first tactic is keyword growth via mining alternate data sources (like analytics reports) for more converting terms. Other tactics include: revising content network campaigns, leveraging outside resources for keyword expansion and bidding strategies, and “bidding up” high converting “head” terms. (more…)