This is a guest post by Elisa Gabbert, the Content Development Manager at WordStream. Enjoy! -Ryan
Earlier this year, WordStream released a free tool that AdWords advertisers can use to get a quick audit of their accounts. Now that we’ve graded thousands of accounts representing over $180 million in AdWords spend, we decided to dig into some of the data (all anonymized of course) and see what trends we could find.
Some of those trends were pretty scary: