If you’re doing brackets this year, we hope your teams are still in the running. We also hope that “that which shall not be named” never happens in a college basketball game again!
On to happier subjects.
First, from Google……
Does this mean the end of your need for AdWords Editor!!!???? Google announces that now “right in your downloaded keyword reports, you can add, delete, edit, pause, and unpause keywords, and then upload these changes directly into your AdWords account.” Holla! One word of caution, though, there’s no way to undo this, so make sure to keep a copy of your original.
As part of the new Enhanced Campaigns, Google has launched ValueTrack features that allow advertisers to direct users to a device specific landing page at the keyword level and align reporting with device groupings.
You can see 4 real life scenarios where AdWords advertisers upgraded to Enhanced Campaigns with excellent results. Advertisers profiled include eTravel.com, American Apparel, and Hotwire. Check out their successes here.
Next, from Bing Ads…………..
Here’s a post on spring cleaning your Bing Ads campaigns. It recommends bidding and budgeting strategies, as well as advice for keyword management, ad testing, and conversions.
Attribution is this year’s (and maybe last year’s) “thing”. See this post for a list of definitions of different kind of attribution methods, along with Master Tagging observations, and some recommendations.
Bing Ads will be launching soon in Australia and New Zealand!
Extra! Extra! Bing Ads responds to Google’s Enhanced Campaigns! It states the following:
- we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large
- we will be updating our product to ensure advertisers can continue to seamlessly transition between AdWords & Bing Ads with the ability to mark ads as being mobile optimized and will honor this as a directive
- we plan to augment our existing incremental bid functionality to support negative bid percentages as well as mobile and location radius targeting
These changes are slated for Q3 of this year.
And from elsewhere on the web…….
Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison from Search Engine Watch outlines the pros and cons of each of these platforms.
Using Multichannel Funnels in PPC, also from Search Engine Watch, gives a really good overview of how to use Search Funnels in Google AdWords.
From Search Engine Journal, Why PPC Click-Through-Rates Have Increased, examines why this has been happening over time, pointing to aesthetic changes to search results as a contributing factor.
Finally, from Search Engine Land, How to Manage PPC Closely to a Budget, is a response to a remark at SMX West about the challenges of managing enterprise-level PPC campaigns in that you can either manage to ROI or to budgets, but not both at the same time.
That’s it for this week. Have a wonderful weekend!
Weekly PPC Update – Sunday Funday Edition
Sunday, March 3rd, 2013March is here! You know what that means? Only two more months of winter in New England!!!!!!!
We hope everyone is having a great weekend. Grab your coffee, put down your paper, and take 10 or 15 minutes to get caught up with this week’s top PPC news, and get a head start on the coming week, why don’t you?
First, from Google……
Have you attended any Learn with Google webinars about Enhanced Campaigns? If so, we’d love to hear your feedback in the comments section. Last Thursday there was one for sitelinks and call extensions. We learned that you can now:
In an effort at cross-product promotion, the Google AdWords blog has another post on DoubleClick, which will be rolling out features from Enhanced Campaigns over the next few weeks.
AdWords terms & conditions have been updated in some countries, including North America. If you don’t accept them within 45 days, your ad serving may be paused, so do it now!
AdWords Editor 10.0 is out! Use it to manage Enhanced Campaigns now, or by June 28, 2013 when everyone will be required to.
As a kind of follow up to the big Enhanced Campaigns rollout, Google gives us a few examples on how some companies, including adidas and RadioShack are attributing mobile to in-store sales. Measuring offline conversions related to online activity is always a challenge, but it’s useful to see how others do it!
Are you going to SMX West? Check out the Google offerings here.
Next, straight outta Bing Ads……..
If you are brand new to advertising on Bing, check out this article on payment methods.
Now you can use Bing Ads Editor to request exceptions to multiple ad disapprovals at one time.
And the piece de resistance on the Bing Ads blog last week, a guest post from Boost CTR! John shares tips on spring cleaning your Bing Ads account with ad rotation setting advice. Check it out.
Finally, from Bing, see takeaways from the eTail West conference here and here.
And, from elsewhere on the Web….
Search Engine Land had several articles on Google releasing its Search Quality Guidelines for public consumption! You can see the whole doc here.
A Guide To Understanding Big Testing & Massively Parallel Marketing answers the question how do you enable many marketers in an organization to run experiments at the same time without interfering with each other?
15 Tips To Launch A Successful Multilingual PPC Campaign has tips on just that.
From Search Engine Journal: Are Search Engine Marketers Warming up to AdWords Enhanced Campaigns? Well are we?
Finally, As Google’s Search Share in China Shrinks, a New Competition Emerges.
Have a great week everyone!
Tags: Adidas, Campaigns, Comments Section, Conversions, Cross Product, Days Of The Week, Doubleclick, Google, Google Adwords, Group Level, Head Start, Last Thursday, Mobile Devices, New England, Phone Calls, Ppc, Product Promotion, Radioshack, Sunday Funday, Webinars
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