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Travel Marketeer: 10 Ideas On How To Win Online Travel Bookings
The Travel Marketeer is a series dedicated to examining data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. The series covers the following 10 topics to help you win online travel bookings:   Message price as more than a number   Price perception is shaped more […]
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Kenshoo and Boost Media Partner To Expand Creative Optimization
SAN FRANCISCO — June 4, 2015 — Kenshoo, the global leader in agile marketing software, and Boost Media, the leader in creative optimization marketing technology, today announced a partnership to benefit joint customers by streamlining the performance optimization process. Writing and optimizing ad copy is a challenge for many marketers. Boost Media offers a platform that combines […]
June 4, 2015 by Sarah Burns | Boost Media