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Event Recap: Audience-Powered Breakthrough
Earlier this week, SEM experts from Boost Media, IgnitionOne and DialogTech discussed using audience targeting to optimize search results in an exclusive webinar. As personalized marketing strategies based on refined audiences continue to be an invaluable tool for marketers, this webinar showed participants how to appropriately leverage data in audience creation and other SEM strategies. […]
October 2, 2015 by Katie Taranto | Boost Media, Events, Webinars
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Event Recap: Google Partners Hangout
Last week, Boost Media co-founder Rob Lenderman and data analyst Richard Zitomer were featured in a Google Partners Hangout about technical language learnings. During the Hangout, Rob and Richard discussed  how hypothesis testing helps fuel marketing decisions by utilizing science and data. We learned about testing culture, what hypothesis testing is and the how to create the right […]
September 14, 2015 by Corine Moore | Events