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Tuesday Ad Text Tips: More Traffic Isn’t Always Better
Today’s Tuesday Ad Text Tip is: take the time to research the most relevant keywords to include in your ad copy so that you’re directing the right kind of traffic to your product or service. More traffic is not always better traffic.   Run a Google Search of Potential Keywords: The best place to start while […]
March 3, 2015 by Kate Coghlan | Ad Text Tips, Boost Media, Search
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Creative Ad Copy Still Matters
In late 2014 Google announced several tools meant for larger and more sophisticated digital advertisers who manage multiple or large-scale accounts. One of these tools is known as “Ad Customizers”, and it is the first in a series of advanced tools for enterprise advertisers that Google plans on releasing over the next several months.   […]
January 19, 2015 by Rob Lenderman | Ads, Boost Media, Search, Testing