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Google to launch Expanded Text Ads across all devices
Google just made some huge AdWords innovations for a mobile-first world. Here’s how this announcement impacts you. Expanded Text Ads Earlier this year, Google removed sidebar ads on desktop to improve the search experience and make it more consistent across devices. This paved the way for the biggest changes to text ads since AdWords launched fifteen years […]
May 24, 2016 by Tim Krozek | Ad Text Tips, Ads, Boost Media
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Choosing the Right Platform for Mobile Video Ads, Part I
Social video is practically synonymous with “mobile video.” More than half of Facebook’s 1.6 billion users are mobile-only, and 90% of Twitter’s promoted video views happen on mobile. And let’s not forget about the video distribution opportunities on mobile-only social platforms like Instagram and Snapchat. What’s the right mobile video platform for your brand to […]
May 19, 2016 by Karen Amundson | Branding, Mobile, Social, Video