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Employee Spotlight – Greg Backstrom
*+-Today, we shine the Employee Spotlight on Product Manager, Greg Backstrom. Greg describes his day-to-day responsibilities as product manager to be a little different each day. He divides his time researching internal and external user needs, defining potential solutions, supporting engineering to bring these solutions to life and evaluating their impact once released. In addition, Greg […]
April 28, 2015 by Sarah Burns | Boost Media, We Are Boost
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Why Good Search Ads Should Hit You Right In The Feels
*+-Since the early days of advertising, top brands have aimed to create connections with consumers to sell their products. A positive emotional response to an ad creates an attachment in the mind of the consumer, thus strengthening brand loyalty and increasing sales. But too often brands rely on formulaic processes and copycat messaging to write […]