Posts Tagged ‘CTR’
Monday, December 19th, 2011
Take a look at the two ads below. Imagine your current business logo is feeling a bit dated. Or imagine you’ve started a new company and you want a sharp logo to represent your new business. So you start looking for a logo designer. Which ad do you click on?
PPC Ad #1
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PPC Ad #2
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Notice that the ads have much in common. The title text is identical. The URLs are almost identical. The primary difference between the two ads is found in the body copy. Which ad do you think generated more than twice as many clicks?
Made your decision?
The winning ad is (more…)
Tags: ad contest, Contest, CTR, Logo Design, Portfolio, Ppc, Unique Process, winning ad
Posted in Win of the Week | No Comments »
Monday, December 5th, 2011
Take a look at the two ads below. Imagine your once-fast PC has become painfully slow. You keep getting warnings that say your virtual memory is low. So you go to Google and type in “increase virtual memory.” Which ad do you click on?
PPC Ad #1
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PPC Ad #2
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Notice that the ads have much in common. The only differences are in the title text and the first line of body copy. Yet one of these ads outperformed the other by a large margin. Which ad do you think generated more than twice as many clicks?
Made your decision?
The winning ad is (more…)
Tags: ad contest, Ads, CTR, Google, Increase Memory, Increase Virtual Memory, Searcher, Small Changes, Windows Memory, Windows Virtual Memory
Posted in Win of the Week | No Comments »
Wednesday, November 9th, 2011
This is a guest post by Elisa Gabbert, the Content Development Manager at WordStream. Enjoy! -Ryan
Earlier this year, WordStream released a free tool that AdWords advertisers can use to get a quick audit of their accounts. Now that we’ve graded thousands of accounts representing over $180 million in AdWords spend, we decided to dig into some of the data (all anonymized of course) and see what trends we could find.
Some of those trends were pretty scary:
(more…)
Tags: Advertisers, AdWords Activity, AdWords Grader, Business Models, Content Development, Conversion, Conversion Tracking, Conversions, CTR, Elisa, Free Tool, Gabbert, Irrelevant Terms, Landing Page Strategy, Meaningful Sense, Nbsp, Negative Keywords, Neglect, Performance Indicators, Quality Score, Reboot, Scary, Selected Group, Spin, Wasting Money
Posted in AdWords Ad Best Practices | 1 Comment »
Monday, September 12th, 2011
Which of the two ads below do you think performed better? The headlines are quite distinct, and the body of each ad is fairly different as well. The URLs are the same. Which approach do you think worked best?
PPC Ad #1
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PPC Ad #2
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This ad contest is interesting because the ads are quite different, yet the difference in CTR is relatively modest.
In this particular contest, the new winner is (more…)
Tags: ad contest, Ad Space, Ads, Average Increase, Contests, CTR, Google, Google Keyword Tool, Guru, Headlines, Keyword Phrase, Online Pawn, Pawn Shop, PPC Ad, Search Volume, Searcher, Visual Interest
Posted in Win of the Week | 1 Comment »
Monday, August 8th, 2011
Today, I’m featuring another contest from the ongoing optimization of the BoostCTR campaign running on AdWords. I’m doing this for two reasons:
Reason #1. It’s important that you know “we eat our own dog food.” Which is to say, we follow the same ad optimization process that we recommend to our clients.
Reason #2. We have now completed a few BoostCTR contests. So I can show you how the ads have evolved over the last couple months.
With that in mind, let’s take a quick look-back at the very first contest we ran in this campaign…
(more…)
Tags: Ads, Adwords, BoostCTR, Content Network, Contests, Conversions, CTR, Google, Insecurity, Optimization, Ppc, winning ad
Posted in Win of the Week | 5 Comments »
