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Weekly PPC Update: The Super Bowl Goes YouTube Edition
I’d be remiss if I didn’t talk about the Super Bowl this week, especially considering all the controversy surrounding deflated footballs and all. Surprisingly, given that the Super Bowl is a pretty major event – the second biggest eating day of the year, if you missed that tidbit – the PPC world isn’t completely abuzz […]
January 30, 2015 by Tom Demers | Weekly PPC Update
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Creative Ad Copy Still Matters
In late 2014 Google announced several tools meant for larger and more sophisticated digital advertisers who manage multiple or large-scale accounts. One of these tools is known as “Ad Customizers”, and it is the first in a series of advanced tools for enterprise advertisers that Google plans on releasing over the next several months.   […]
January 19, 2015 by Rob Lenderman | Ads, Boost Media, Search, Testing