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Posts Tagged ‘Dki’

Win of the Week – 259% Increase in Conversions for Beachfront Hotels

Monday, February 20th, 2012

 

Take a look at the two ads below. If you were looking for a hotel on the beach, which ad do you think you’d click on? Better yet, which ad do you think you’d act on?

 

While many contests conducted on the BoostCTR platform are designed to improve CTR, some are set up to improve conversions. This contest used conversions as the metric, which is why I added that second question: Which ad would you act on?

 

PPC Ad #1

Beach Hotels - Ad #1
PPC Ad #2

Beach Hotels - Ad #2

 

The titles are completely different. This is because this particular advertiser did not permit BoostCTR writers to use DKI in their ads even if the original ad used it. This was an obvious disadvantage, but the writer worked around it.

 

The body copy is also very different. With that in mind, which one do you think outperformed the other?

 

Made your decision?

 

The winning ad is (more…)

 



Win of the Week – 70% Increase in CTR for MMA Training

Monday, February 6th, 2012

 

Take a look at the two ads below. If you lived in Baltimore and you wanted to start training in mixed martial arts (MMA), which ad do you think you’d click on?

 

PPC Ad #1

MMA - Ad #1
PPC Ad #2

MMA - Ad #2

 

The titles are completely different. The body copy is mostly different (the phrase “Professional Facility” is the same in both of them). And the URL is the same in both ads. Which one do you think outperformed the other?

 

Made your decision?

 

The winning ad is (more…)

 



PPC Ad Text Win of the Week – 180% Improvement for Memory Games

Thursday, June 30th, 2011

 

Which of the two ads below got a higher CTR? Make your decision and scroll down to discover the answer.

 

PPC Ad #1

Memory Games - Ad #1
PPC Ad #2

Memory Games - Ad #2

 

As we’ve seen so many times during the last 6 months, small differences in word choice can lead to massive differences in Click Thru Rate (CTR). This week’s contest is no exception…

 
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PPC Ad Text Win of the Week – 415% Improvement for Gold Bullion

Thursday, June 16th, 2011

 

One thing I love about writing the Win of the Week column is that I get to see what ads are working RIGHT NOW in the REAL WORLD.

 

The more ad contests I study, the easier it becomes to spot winners. The principles of good ad writing never change. And yet every week I see a contest that provides a new ad copy lesson! This week is no exception.

 

Now, the winner of this week’s contest increased CTR more than any other ad ever featured in the Win of the Week. Take a look at the ads below and see if you can pick the winner.

 

PPC Ad #1

Gold Buying - Ad #1
PPC Ad #2

Gold Buying - Ad #2

 

There is a subtle but profound difference between these two ads. Can you spot it? Make your choice and keep reading…

 
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PPC Ad Text Win of the Week – 69% Improvement for Background Checks

Thursday, May 26th, 2011

 

Which of these two PPC ads do you think had a higher CTR? Read both ads, make your decision, then scroll down to discover the answer.

 

PPC Ad #1

Background Checks - Ad #1
PPC Ad #2

Background Checks - Ad #2

 

Today’s contest reveals an interesting lesson.

 

But before I reveal the winner (and the lesson), I need you to pick the ad that you think was clicked more often. If you were searching for a way to conduct online background checks, which ad would you click?

 

Got your answer?

 
(more…)