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What Apple Search Ads Mean for Mobile Advertisers
Today, Apple iAds are officially disbanded, paving the way for the soon-to-be-released Apple Search Ads for the App Store. At this point, you may be wondering why the technology giant is doing this now, and what it might mean for mobile advertisers. Boost Media shares its perspective on this upcoming change.   Why Apple Search […]
June 30, 2016 by Karen Amundson | Mobile, Paid Search, Search
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Choosing the Right Platform for Mobile Video Ads, Part II
You’ve likely heard many statistics like this one: As a result of seeing a branded mobile video, 40% of those surveyed visited a brand’s store or website. Or, 90% of users say that product videos help them make purchase decisions. Mobile video is highly influential and a critical advertising tool for brands to master. But […]
June 23, 2016 by Karen Amundson | Branding, Mobile, Social, Video
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