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The 4 P’s: Product-Place-Price-Promotion: Part IV
This week, we introduce the fourth and final post on the 4 P’s of content marketing where we discuss “Promotion.” You may have learned and forgotten about The 4 P’s of Marketing. But before you write it off as an outdated principle, let’s consider how it might be used as a framework in the digital […]
February 26, 2015 by Karen Amundson | Content
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Creative Ad Copy Still Matters
In late 2014 Google announced several tools meant for larger and more sophisticated digital advertisers who manage multiple or large-scale accounts. One of these tools is known as “Ad Customizers”, and it is the first in a series of advanced tools for enterprise advertisers that Google plans on releasing over the next several months.   […]
January 19, 2015 by Rob Lenderman | Ads, Boost Media, Search, Testing