Ready for fall? As the days get shorter, it’s time to switch from summer mode back into work mode. There were some good stories online this week that will hopefully inspire you to get down to business.
First, from the engines themselves…..
Do you use DoubleClick Search to manage across platforms? Then, Google’s got good news for you. Thanks to the work the DoubleClick Search team has focused on enhancing automated bidding tools, 88% have experienced significant improvements in campaign performance, with 50% doubling their conversions at half the CPA. Read more about the updates here.