One thing I love about writing the Win of the Week column is that I get to see what ads are working RIGHT NOW in the REAL WORLD.
The more ad contests I study, the easier it becomes to spot winners. The principles of good ad writing never change. And yet every week I see a contest that provides a new ad copy lesson! This week is no exception.
Now, the winner of this week’s contest increased CTR more than any other ad ever featured in the Win of the Week. Take a look at the ads below and see if you can pick the winner.
There is a subtle but profound difference between these two ads. Can you spot it? Make your choice and keep reading…