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Posts Tagged ‘Google Adwords’

Google DoubleClick Search Partners with Boost

Thursday, February 27th, 2014

 

 

Boost And Google DoubleClick Search Partner Up

 

San Francisco, CA – February 27, 2014 – We are pleased to formally announce a landmark partnership between Boost Media and Google DoubleClick Search.

 

Below is the official press release from Google DoubleClick Search:

 

For search marketers, repeatedly writing and testing ads across multiple campaigns can seem unmanageable. To help advertisers and agencies streamline workflows and drive ad performance across these large-scale campaigns, today we’re announcing a partnership with Boost Media — bringing the company’s ad creative optimization solution to the DoubleClick Search platform.

 

Advertisers understand that the right optimization tools can make or break campaign performance. With DoubleClick Search, customers are already taking advantage of performance-driving features, including inventory-aware campaigns for dynamic ad creation, A/B landing page testing to drive traffic to the highest ROI landing pages, and the Performance Bidding Suite for real time bid optimization. Now, by coupling Boost Media’s ad optimization platform with core workflow and optimization tools from DoubleClick Search, advertisers can benefit in the following ways:

 

  • Increase profitability with proven optimization algorithms. On top of the intra-day keyword bidding from DoubleClick Search, Boost Media tests ads side-by-side, and chooses ads based on Boost Media’s proprietary algorithms. According to Boost Media, their clients experience a 30 percent increase in sales volume on average, while saving an average of 60 hours per month on writing, testing and reporting on creative.
  • Save time with tailored ad creation. Boost Media offers an expert network of professional copywriters in over a dozen localized languages to develop engaging and high-performing ads at scale. Advertisers can expect unique and creatively written ad text, distinguished from the standard Dynamic Keyword Insertion templates that are often used today.
  • Cut costs by focusing on the right ads. Boost Media decreases cost by identifying and eliminating underperforming ads and allows clients to capture additional, unseen revenue from their ad groups. According to Boost Media users see a 5% decrease in CPAs on average.

 

Schedule Your Private Demo >>

 

 


About Boost Media

 
Boost increases advertiser profitability by using a combination of humans and software to drive increased ad relevance at scale. The Boost marketplace is comprised of over 1,400 expert copywriters and image optimizers who competes to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms.
 

About Google DoubleClick Search

 

DoubleClick Search customers interested in using Boost Media can contact their DoubleClick Search Sales representatives. To learn more about new developments in our partnership with Boost Media, stay tuned to the DoubleClick Search blog or follow us on our Google+ page.

 



Weekly PPC Update – Sweltering Edition

Sunday, July 7th, 2013

 

Hope everyone had a wonderful 4th of July.  We spent ours camping, got home yesterday and still smell like campfire and are still swatting imaginary mosquitoes away.

 

Let’s ease back into the real world together by catching up on the latest and greatest PPC news from the past week.

 

First from Google…..

 

Google AdWords had nothing new to announce last week, which is kind of incredible considering the volume of posts, announcements, and enhancements that were going out in the few prior weeks.  I guess even Mountain View breaks for the 4th of July.

 

There were several cool items in the Google Analytics blog to bring to your attention though.

 

Website satisfaction surveys are cropping up all over the place, and Google has its own free offering to throw into the mix.  You can customize questions for a small fee, but the standard offering costs nothing.  Learn more here.

 

On July 16th you can attend a webinar about the Google Analytics/Wildfire integration that will bring greater insights into social media efforts, which will start by showing you the best way to set up your modeling and reporting to include all your social marketing efforts followed by a live demo of the Google Analytics integration with Wildfire.

 

Last Wednesday Google Analytics rolled out a new AdWords integration infrastructure to improve data freshness and consistency by attributing both visits and clicks metrics to the most recent campaign name (vs. to all other prior campaign names).  There are also updates to how Analytics will handle Enhanced Campaigns, as well as a new feature of unlinking AdWords & Analytics accounts.

 

Now, from Bing Ads…….

 

The new Windows 8.1 Smart Search experience will include Bing Ads.  The post says that with one search, consumers can look for information across the web, device, apps and cloud.

 

Brazil joins the Yahoo! Bing Network which is now in 25 markets around the world – see the full list here as well as markets coming soon. Also, Brazil and Germany have newly redesigned Bing Ads websites.

 

Lastly from Bing, some tips on getting your ads and campaigns up to speed for back to school shoppers.

 

Now, from the rest of the web………

 

It’s against policy to advertise for fireworks or explosives with Bing Ads or Google Ads, but Search Engine Land found a few examples that slipped through the cracks.  Check it out here.

 

You can, however, see the top searches on the 4th of July courtesy of Search Engine Watch.

 

This Search Engine Land article takes a look at the impact Enhanced Campaigns will likely have on advertisers, including effect on CPCs, mobile bidding, and optimization for tablets.

 

That does it for this week, ladies and gentlemen!  Have a great week and rest of weekend.

 

 

 



Weekly PPC Update – Happy Dad’s Day!

Sunday, June 16th, 2013

 

Happy Father’s Day to all the hard working dads out there.  Before you head out to family picnics, take a few minutes to catch up on the latest PPC news with us.

 

First, from Google……..

 

Enhanced Campaigns are a little over a month away, and Google has some useful blog posts to bring us up to speed and get a head start.  First of all, starting with the Upgrade Center is a good idea.

 

See examples of how people have increased local opportunities, reached new audiences and spent less time managing campaigns in this post. Also, there have been some improvements to the Upgrade Center, including:  increased flexibility when copying keywords, automatic labeling of newly copied keywords, and uninterrupted keyword level tracking.

 

Auction insights reports are now more robust, enabling us to see competitor data on a keyword level, as well as for groups of keywords, individual or multiple ad groups, and individual or multiple campaigns.

 

Surely, you’ve linked your Google AdWords & Analytics accounts by now, but attending this webinar will give you more ways to look at your data, and it includes a Q & A.

 

Finally, if you’ve been wondering how your accounts will automatically upgrade to Enhanced Campaigns, you’ve gotta check out this post. There is a default upgrade for each kind of legacy campaign device targeting.

 

Now, from Bing Ads……….

 

If you’re wondering how Bing Ads will play with new Google Enhanced Campaigns, this post is for you.   In addition to “increasing our list of dynamic text supported for destination URLs to includeifmobile and ifnotmobile variables”, there are specific changes to bid adjustments, site link extensions, and more.  Most of these updates are not live yet, just fyi.

 

Have you used Bing’s keyword distribution graph?  It’s intended to “ reveal the keywords most important to the success of your ad. Use it to identify these particular keywords, and then build out those advancing your goal, and edit or remove those that aren’t”.  You can see a video, as well as some cool examples here.

 

Finally, from Bing Ads for this week:  Coming Soon to Bing Ads: Change History Graph Connects Your Actions to Results.    If you’re interested in testing this pilot, email CHPilot@microsoft.com.

 

And, from elsewhere on the web………

 

Facebook is ending sponsored search results.  Read Search Engine Land’s take here.

 

Check out some key takeaways from John Gagnon’s speech at SES Toronto here.

 

Finally, a post with lots of useful information: The Top 10 Best AdWords Features You’re Not Using encourages you to take another look at features like the Image Ads Creator, Above the Fold Display bidding, AdWords Scripts, and more!

 

Now, we’ll return you to your regularly scheduled programming.  Have a great day and week everyone!

 

 



Weekly PPC Update – Spring Flowers Edition!

Sunday, April 28th, 2013

 

It seems like we are getting a proper spring here in New England this year.  Leaves and blossoms seem to be exploding on the trees and from the ground and we have a week of mid-60s temps ahead of us (and behind us).  Usually, it goes from snowing to sultry, but not this year!  Hope your neck of the woods is pleasant as well.

 

Let’s see what was happening in PPC land last week, shall we?

 

First, from Google……………..

 

After a week of relative silence, Google had a lot of posts last week.  On Monday, Google announced two additions to Enhanced Campaigns:  social annotations which Google says improve CTR by 5-10%, and enhanced campaigns for mobile app advertisers.  The social annotations will be shown for advertisers that have a Google + page with a significant number of followers, and a linked website that matches the URL in your ads.  Mobile app advertisers can now use Enhanced Campaigns to reach the average US consumer who spends an average of 127 minutes a day in mobile apps!

 

Google has launched an upgrade center to make the transition to Enhanced Campaigns easier.  Here you will you be able to upgrade several campaigns at a time and merge campaigns together with just a few clicks.  Check out the full post here.

 

New features are also available for Display Ads.  There is now a Google Display Planner, and two new reports for Demographics and Placement Performance.  The Display Planner delivers key related details: impression and cookie ranges for Google’s inventory, age and gender breakdowns, and historical cost-per-click (CPC) information.  Pretty cool!

 

The Customer Journey to Online Purchase from the Google AdWords blog outlines how this tool works, which includes aggregating statistics for benchmarking.  The tool draws on behavior analytics from over 36,000 Google Analytics accounts!

 

Google gives a shout out to Mad Men in this post to intro the announcement that they’ve achieved accreditation for their viewability measurement solution, Active View.  Google says they see this becoming the new standard for how impressions are bought, sold and measured, replacing the “served impressions” metric we have today.  Read the post here.

 

Now, from Bing Ads……………….

 

If you’ve been putting off becoming Bing Ads certified, don’t delay!  Here’s a video that shows why people think the education and certification system is great.

 

This post has a chart outlining all of the searchers you are missing out on if you aren’t advertising on the Yahoo Bing network. Data is taken from a December 2012 ComScore report.

 

From the Bing Ads and You blog post series comes Keyword Distribution Graph Coming Soon.  This very cool new feature enables advertisers to visualize key performance indicators (KPIs) across thousands of keywords and easily explore optimization opportunities and you can sign up for the beta test within the post.

 

Finally from Bing for this week, Exception Request Best Practices for Agencies outlines some steps you can take to get your content live on the Yahoo Bing network sooner.

 

And, from elsewhere on the web………

 

Search Engine Land has Google AdWords Support Launches Screen Sharing Functionality and A Good Start for Paid Search in 2013.

 

Search Engine Watch has Video Ad Views Hit All Time High:  13 Billion and Location & Lifestyle Key Drivers for Mobile Path to Purchase in UK, US.

 

That does it for last week’s news.  Have a great week, friends!

 

 

 



Weekly PPC Update – Still Reeling Edition

Sunday, April 21st, 2013

 

Last week was a tough one for Boston.  And, even though we breathed a collective sigh of relief on Friday night, things are still not back to “normal”.  They probably won’t be for a very long time, and will never be for those injured and families of those killed on Marathon Monday.  Our condolences to everyone impacted by the tragic events.

 

Let’s see what happened in the world of PPC last week.

 

First, from Google…..

 

Google AdWords provides a pretty detailed post about what they do with publishers who are “bad apples” and don’t adhere to Google’s advertising guidelines.  Here are a few highlights:

  • Better technology helps monitor clicks, impressions and also to scan partners’ sites and downloadable software to pick up bad content and bad practices (like artificial traffic) at a very granular level
  • Hundreds of manual reviewers work for Google to weed out advertisers who don’t adhere to these regulations and Google has doubled the rate that they review publisher’s sites
  • In 2012, there were 17% fewer bad actors than in the previous years
  • Finally, to protect customers from getting add-ons that they didn’t sign up for when installing software, Google has issued these new policies including that the download be pre-approved by Google; offer one-click, complete uninstall, and more.  Read the post for full details.
  •  

We always recommend using an Analytics program like Google Analytics in tandem with your PPC efforts.  Google Analytics’ blog has a good article last week detailing three options in-house (and we would argue any) practitioners should be using.  These options include event tracking, advanced segments, and shortcuts.  Are there others you would add?

 

Next, from Bing Ads……….

 

Bing, like Google, is also committed to fighting bad advertising on their network.  This article gives some pretty basic tips about how to protect your Bing Ads account from fraudulent activity.

 

Bing has a podcast here that answers frequently asked questions from Bing Ads advertisers.

 

Bing Ads is developing a Search Terms Report to help you add keywords and negative keywords directly through the Web UI’s Keywords tab.  Learn more here.

 

Finally, if you are advertising on Mother’s Day gifts & related terms, here are some tips on how to optimize your campaigns for Mother’s Day.

 

And, from elsewhere on the web…….

 

Did you hear about the test claiming that Bing search results led to five times more malware than Google?  Bing refutes those findings here.

 

Also from Search Engine Land, Google Earnings:  Q1 Revenue Rises and Paid Clicks up 20% though CPC Slips 4% YoY.  The title says it all!

 

Advertising:  A Brief History is a pretty awesome infographic that starts with the earliest known wall painting (aka the first billboard!) is created in 4000 BC and goes up to today with stats about how much is currently spent and more.

 

Finally, from Search Engine Watch, Using PLAs to Enhance, Not Encroach on SEM gives some tips to do just that.

 

That’s it for this week folks, stay safe and give your kids an extra hug.