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Myth Busters: Default Ad Rotation Settings Are Good Enough
Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel myths about ad rotation settings.   The myth Ad […]
September 1, 2015 by Karen Amundson | Ads, Paid Search, Testing
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Marin Software and Boost Media Expand Partnership To Deliver Customers Highly Relevant Ad Creative
San Francisco, CA – August 6, 2015 – Marin Software (NYSE: MRIN), provider of a leading cross-channel performance advertising cloud, and Boost Media, the leader in creative optimization marketing technology, today announced an enhanced partnership to benefit customers by streamlining the creative optimization process.   Marin Software is building on its partnership with Boost Media to […]
August 6, 2015 by Sarah Burns | Boost Media