San Francisco, CA – February 27, 2014 – We are pleased to formally announce a landmark partnership between Boost Media and Google DoubleClick Search.
Below is the official press release from Google DoubleClick Search:
For search marketers, repeatedly writing and testing ads across multiple campaigns can seem unmanageable. To help advertisers and agencies streamline workflows and drive ad performance across these large-scale campaigns, today we’re announcing a partnership with Boost Media — bringing the company’s ad creative optimization solution to the DoubleClick Search platform.
Advertisers understand that the right optimization tools can make or break campaign performance. With DoubleClick Search, customers are already taking advantage of performance-driving features, including inventory-aware campaigns for dynamic ad creation, A/B landing page testing to drive traffic to the highest ROI landing pages, and the Performance Bidding Suite for real time bid optimization. Now, by coupling Boost Media’s ad optimization platform with core workflow and optimization tools from DoubleClick Search, advertisers can benefit in the following ways:
- Increase profitability with proven optimization algorithms. On top of the intra-day keyword bidding from DoubleClick Search, Boost Media tests ads side-by-side, and chooses ads based on Boost Media’s proprietary algorithms. According to Boost Media, their clients experience a 30 percent increase in sales volume on average, while saving an average of 60 hours per month on writing, testing and reporting on creative.
- Save time with tailored ad creation. Boost Media offers an expert network of professional copywriters in over a dozen localized languages to develop engaging and high-performing ads at scale. Advertisers can expect unique and creatively written ad text, distinguished from the standard Dynamic Keyword Insertion templates that are often used today.
- Cut costs by focusing on the right ads. Boost Media decreases cost by identifying and eliminating underperforming ads and allows clients to capture additional, unseen revenue from their ad groups. According to Boost Media users see a 5% decrease in CPAs on average.
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About Boost MediaBoost increases advertiser profitability by using a combination of humans and software to drive increased ad relevance at scale. The Boost marketplace is comprised of over 1,400 expert copywriters and image optimizers who competes to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms.
About Google DoubleClick Search
DoubleClick Search customers interested in using Boost Media can contact their DoubleClick Search Sales representatives. To learn more about new developments in our partnership with Boost Media, stay tuned to the DoubleClick Search blog or follow us on our Google+ page.