Once again, “cashcow” has pulled out a big win, this time for BoostCTR client CafePress.

Just compare this week’s winning ad to the original ad and I’ll bet you’ll quickly be able to tell why it won by a massive 104%.

At first glance, much of the new ad is the same as the old ad. The headline is essentially the same, and the third line is identical.

I do think the hyphen in the phrase “Anti-Twilight” brings some clarity to the ad. But the real reason the new ad won by such a large margin was… (more…)