Take a look at the two ads below. Imagine your once-fast PC has become painfully slow. You keep getting warnings that say your virtual memory is low. So you go to Google and type in “increase virtual memory.” Which ad do you click on?
Notice that the ads have much in common. The only differences are in the title text and the first line of body copy. Yet one of these ads outperformed the other by a large margin. Which ad do you think generated more than twice as many clicks?
Made your decision?
The winning ad is (more…)