The unofficial start of summer has arrived, but things don’t show any signs of slowing down in search marketing land.
First, big news out of Google: Google Places has been replaced by Google Local in Google+. We figured this would happen someday and here it is. New changes include a new “local” tab in Google+, Zagat reviews, and greater interactivity, and social integration. What do you think?
Using the AdWords “Auction Insights” Feature to Improve your Marketing Efforts from Search Engine Journal gives some great tips about how to use this new (and very cool) feature. Namely, for high quality keyword discovery, Auction Insights allows you to see what keywords some of your competitors are focusing on; for getting insight into your competitors’ media budgets, Auction Insights allows you to see how often competitors appear on Google for specific keywords and how often they are at the top of the page, and for identifying high performing competitor landing pages, check out websites with high impression shares & top of page rates. They probably have a really strong landing page that is driving conversions. (more…)