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Posts Tagged ‘Merchant Center’

Weekly PPC Update – Short Week Edition!

Sunday, June 30th, 2013

 

Did last week feel really long to anyone else?  Probably having something to do with it being the first week of summer.  Luckily, we have a short week coming up so we can get some serious summertime activities in.  How about you?

 

In the meantime, let’s get down to business with the best PPC news.

 

First, from Google…………..

 

On Monday, Google announced the launch of dynamic remarketing to all clients with a Google Merchant Center account. Right now, it’s geared toward travel and education sectors, but Google plans to expand availability later this year.  Here’s a Help Center article to help you get started.

 

Google also announced an addition to AdWords reporting they’re calling top movers.  To view the top movers report, click the Dimensions tab, then View: Top movers.  Included in this report is a possible causes, if available.  Should be interesting!

 

Did you catch this one?  Google is making the remarketing lists for search ads (RLSA) available to all advertisers using enhanced campaigns. With this feature, you can modify your search ads, bids, and keywords based on your visitors’ past activity on your website.  Here’s an article in Help Center to help you get going.

 

Linking AdWords and Analytics can be kind of a pain.  Google’s announced a process to make it easier.  Check it out here.  If you missed the webinar on using AdWords and Analytics together, here are some of the useful resources that were shared:

 

It was a busy week of AdWords announcements.  Affinity segments are a new way to target users by their lifestyles (vs. niche interests).  To be more specific, Google says “interest categories allow you to reach visitors across the Google Display Network who’ve demonstrated specific interests, regardless of whether your ad correlates with the particular topic of the page they’re currently on.”

 

Review extensions are now available in beta in AdWords.  Contact your rep to sign up.

 

Have you switched to Enhanced Campaigns yet?  Time’s a tickin’!  Here are some success stories to help overcome your fears.

 

Now, from Bing Ads…………..

 

Do you use Bing Ads Editor?  Here are some reasons why Bing thinks you should.  This article talks about using Bing Ads Editor to parse out keyword trends by region.

 

Bing provides some guidance for ensuring that your ads don’t get dinged for duplication:

  • Ensure your ad does not contain duplicate ad copy of any of your other ads.
  • Avoid submitting multiple ads linking to sites with identical content or with a very similar look and feel.

See the whole article here.

 

Bing Sitelinks are now available in all markets!

 

And, that’s it for this week ladies and gentlemen!  Have a great holiday!

 

 



Weekly PPC Update – Supermoon Edition!

Sunday, June 23rd, 2013

 

Did anyone catch the first glimpse of the Supermoon last night?  We are planning to go outside at moonrise time to see it this evening.  That is, if we can get up the courage to leave our air conditioned house for a minute!

 

Without further delay, here’s this week’s hottest PPC news.

 

First, from Google………..

 

A cool new feature from Enhanced Campaigns will be the ability to add custom descriptions to your Sitelinks.  There’s less than a month until the mandatory switchover to Enhanced Campaigns.  Are you ready?

 

Have a hard time making a case for Display?  Now, when display ads are viewed either on the Google Display Network, or video ads on YouTube, and a viewer later visits your website and converts, you’ll be able to trace this in  Google Analytics Multi-Channel Funnels reporting.  Note that GDN Impression Reporting is now available through limited whitelist. You can sign-up through this form to participate.

 

Inventory aware campaigns are kind of the brave, new frontier.  Now, these campaigns in DoubleClick Search can automatically create ad groups, ads, and keywords based on your settings.  Your Google Merchant Center feed is monitored by Google for changes, and then makes updates based on inventory changes.  Check out details here.

 

Now, from Bing Ads……..

 

Bing Ads has added location extensions for advertisers in the UK.  Learn more about these extensions, how to create them, how to import business locations and more here.  There are also some cool new features in location extensions, including “click to directions”, multiple locations and more!

 

The Bing Ads Intelligence Excel add-in has some cool new features, including a new ribbon at the top of your page, performing keyword and bid research in a single spreadsheet, easily importing bulk keywords back into your Bing account, and more.

 

And, from elsewhere on the World Wide Web………

 

Search Engine Land has a very cool new series on Dashboards!  The first one,  Creating Combination Charts In Excel, is chock full of tips to help you piece out: year-over-year data, visits vs. bounce rate, revenue vs. conversion rate, and campaign cost vs. conversions to name a few.

 

And, here’s a SEL article on PLAs (hope you like acronyms!)

 

From Search Engine Watch, AdWords Flexible Bid Strategies gives flexible bid strategies gives an overview of this feature including directions to where they live in the AdWords Shared Library.  Check it out.

 

That’s it for this week folks!  Have a great week and go see the Supermoon tonight!