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Why Optimizing Creative Is Critical In A Constantly Connected World
*+-Recent weeks have brought a renewed focus on mobile search as it evolves in how consumers connect their physical and digital worlds. In particular, Google’s recent change to how they treat mobile search rankings for non-mobile optimized web pages has raised awareness that desktop and mobile searches are very different animals. While marketers and webmaster […]
May 4, 2015 by David Greenbaum | Ads, Boost Media, Search
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Why Good Search Ads Should Hit You Right In The Feels
*+-Since the early days of advertising, top brands have aimed to create connections with consumers to sell their products. A positive emotional response to an ad creates an attachment in the mind of the consumer, thus strengthening brand loyalty and increasing sales. But too often brands rely on formulaic processes and copycat messaging to write […]