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#TBT Reconnect with Your Old Friend AIDA
If you have ever taken a marketing course, you have probably learned (and maybe forgotten) this acronym: AIDA: Awareness, Interest, Desire, Action. If you are heavily focused on direct response efforts like search engine marketing, AIDA may not seem directly relevant to your job where your goal is to drive action. Furthermore, having been around for […]
January 29, 2015 by Sarah Burns | Ads, Branding, Customer Experience
featured post
Creative Ad Copy Still Matters
In late 2014 Google announced several tools meant for larger and more sophisticated digital advertisers who manage multiple or large-scale accounts. One of these tools is known as “Ad Customizers”, and it is the first in a series of advanced tools for enterprise advertisers that Google plans on releasing over the next several months.   […]
January 19, 2015 by Rob Lenderman | Ads, Boost Media, Search, Testing