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Video Trends of 2017
It’s no surprise that video is taking the digital advertising by storm. No matter what vertical, customer engagement is exponentially more positive to video and cinemagraph ad formats. Ad units have gotten more and more interactive over the years and now video is king. Video creative demand is soaring and online video spend is expected […]
June 6, 2017 by Sam Molloy | Mobile, Social, Video
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Bing Ads Announces End of Standard Text Ads
This week, Bing Ads announced its deadline for ending their support of standard text ads (STA), in favor of the new expanded text ad (EXTA) format. Advertisers will have until July 31st, 2017 to continue creating and editing STAs before the platform deprecates support for this ad type. After this deadline, any enabled STAs in […]
May 12, 2017 by John Whipple | Ad Text Tips, Ads, Search