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Posts Tagged ‘Mountain View’

Weekly PPC Update – Sweltering Edition

Sunday, July 7th, 2013

 

Hope everyone had a wonderful 4th of July.  We spent ours camping, got home yesterday and still smell like campfire and are still swatting imaginary mosquitoes away.

 

Let’s ease back into the real world together by catching up on the latest and greatest PPC news from the past week.

 

First from Google…..

 

Google AdWords had nothing new to announce last week, which is kind of incredible considering the volume of posts, announcements, and enhancements that were going out in the few prior weeks.  I guess even Mountain View breaks for the 4th of July.

 

There were several cool items in the Google Analytics blog to bring to your attention though.

 

Website satisfaction surveys are cropping up all over the place, and Google has its own free offering to throw into the mix.  You can customize questions for a small fee, but the standard offering costs nothing.  Learn more here.

 

On July 16th you can attend a webinar about the Google Analytics/Wildfire integration that will bring greater insights into social media efforts, which will start by showing you the best way to set up your modeling and reporting to include all your social marketing efforts followed by a live demo of the Google Analytics integration with Wildfire.

 

Last Wednesday Google Analytics rolled out a new AdWords integration infrastructure to improve data freshness and consistency by attributing both visits and clicks metrics to the most recent campaign name (vs. to all other prior campaign names).  There are also updates to how Analytics will handle Enhanced Campaigns, as well as a new feature of unlinking AdWords & Analytics accounts.

 

Now, from Bing Ads…….

 

The new Windows 8.1 Smart Search experience will include Bing Ads.  The post says that with one search, consumers can look for information across the web, device, apps and cloud.

 

Brazil joins the Yahoo! Bing Network which is now in 25 markets around the world – see the full list here as well as markets coming soon. Also, Brazil and Germany have newly redesigned Bing Ads websites.

 

Lastly from Bing, some tips on getting your ads and campaigns up to speed for back to school shoppers.

 

Now, from the rest of the web………

 

It’s against policy to advertise for fireworks or explosives with Bing Ads or Google Ads, but Search Engine Land found a few examples that slipped through the cracks.  Check it out here.

 

You can, however, see the top searches on the 4th of July courtesy of Search Engine Watch.

 

This Search Engine Land article takes a look at the impact Enhanced Campaigns will likely have on advertisers, including effect on CPCs, mobile bidding, and optimization for tablets.

 

That does it for this week, ladies and gentlemen!  Have a great week and rest of weekend.

 

 

 



Weekly PPC Update – Memorial Day 2013 Edition

Monday, May 27th, 2013

 

Hope everyone is enjoying their long weekends, and thanks to everyone in uniform for their service, especially those who are no longer with us.  As you are enjoying your first (or second) cup of coffee, let’s catch up on the latest PPC news before heading out to any picnics or parades.

 

First, from Google…..

 

There was so much info coming out of Mountain View last week – a lot having to do with Enhanced Campaigns.

 

First of all, we have a new keyword tool!  The Keyword Planner tool finally combines the Keyword Tool and Traffic Estimator into one.  No more having to explain the different numbers!  Also, now you can see searches on a city level and lump keywords into “plans”.

 

Register now for Think DoubleClick on June 4th, which is Google’s “state of the digital marketing” annual event.

 

Flexible bidding strategies, available in Enhanced Campaigns, allow you to use a combination of automated and manual bidding.  The common theme of Enhanced Campaigns seems to be that advertisers can apply changes across campaigns.  You will also be able to optimize bids for better performance by location and by mobile device.

 

AdWords Editor has a bunch of new features to support Enhanced Campaigns.

 

Finally, from Google, this coming Thursday will be a webinar about Measuring Success in a Multi-Device World.  A good idea to attend so you can report back all of the good work you’ve been doing.

 

Next from Bing Ads……

 

Bing launches the Bing Ads Traffic Quality Center to help advertisers gain insights into how Bing manages fraudulent behavior.

 

For those of us who are new to paid search, Bing has a blog post about negative keywords - what they are and how to use them.

 

This post details steps customers take during the online purchase journey.  There are valuable insights and tips here including types of keywords to target for various steps in the journey, landing page optimization and more.

 

Finally, Bing offers some best practices for targeting different types of devices here.

 

That’s it for this week!  Enjoy your day!

 



Weekly PPC Roundup – Playoffs Edition!

Sunday, January 13th, 2013

 

Happy weekend dear readers!  We hope you are enjoying this (weirdly) mild weekend and are enjoying the playoffs (if you’re into that thing).  Half time is up shortly, so here’s the most recent PPC updates to give you a head start on the coming week.

 

First, from Google……

 

Perhaps to make up for the lack of updates out of Mountain View in the past month, Google announces 3 upcoming AdWords Hangouts for us.  Some (ahem, the first two) look more interesting than others.  To join, add the Google Ads Google Plus page.  Upcoming topics include:

  • January 24th at 11 AM PDT: Breaking Down Ad Rank
  • February 7th at 11 AM PDT: Remarketing Tips
  • February 21st at 11 AM PDT: All About the AdWords Billing Cycle

 

Have you used AdMob to promote mobile apps? This Case Study about a Chinese mobile game developer shows some great successes the company had in attracting 80+ million downloads.

 

Finally, from Google this week: 10 Google Analytics Resolutions for 2013. More knowledge = better campaigns.  Google recommends some features released over the past year that can help you WIN in 2013.

 

Next, from Bing Ads/Microsoft ……

 

If you’ve passed the Bing Ads exam, it’s time to get your profile listed in the new and improved Bing Ads Professional Profiles.  Bing reminds us:

 

“if you want to prepare for the Bing Ads Accredited exam, then have a look at our free training hub which includes 32 training videos on a range of topics from setting up an account to campaign optimization. Taking the exam is currently free of charge and can be done here.”

 

And, not to be left out of the “top 10″ and “best ___ for 2013″, Microsoft Ads presents Microsoft Advertising Digital Trends & Opportunities in 2013.

 

From the rest of the web…….

 

Do your parents (or grandparents) know the difference between paid and organic search?  Yeah, ours don’t either. Targeting the Over 65 With PPC from Search Engine Watch gives some good stats about reaching this demographic.

 

Also, from Search Engine Watch:  1 PPC Resolution You Must Make: Fix Your Quality Scores gives some practical advice for how to do just that in Bing Ads.

 

From Search Engine Land: Analytics Matched Search Queries Vs. AdWords Keyword Details Report breaks down the difference between data available in Analytics vs. AdWords.

 

28 Revealing Questions To Ask When Reviewing Last Year’s SEM Performance, also from Search Engine Land recommends 28 ideas to help evaluate successes and failures for your accounts in 2012.

 

That’s it for this week, friends!  Have a great week!

 

 

 



Weekly PPC Roundup – The Stuffed Edition

Saturday, November 24th, 2012

 

After finishing Thanksgiving dinner part 3 just a little bit ago, we are *this close* to passing into a food coma for the third time in less than 24 hours. Before we do that, though, let’s take a look at the latest news in PPC from the past week!

 

First, from Google….

 

There was precious little out of Mountain View over the past week, except for an article on how to be more productive with the AdWords interface.  This is a good time of the year to review and reflect on the prior year’s successes and build on them, so this article is quite timely. Some of the highlights from AdWords:

     

  • adding a “Keyword” column so you can see the exact term that matched someone’s search to trigger your ad
  • rolling out campaign diagnostics which run in the background and look for potential errors or conflicts in your account
  • updating many other features, including faster editing, automating with scripts, and more.

 

Now, from Bing Ads….

 

This post is a good wrap up of recently added features to Bing Ads for the month of November.  There were actually a LOT of big good changes at Bing this past month, including:

     

  • ad rotation
  • impression share
  • Quality Impact score
  • landing page by match type and more.

 

Here’s a video that also talks about the most recent developments at Bing Ads.

 

PPC News from elsewhere around the web…

 

PPC makes the New York Times!  This story introduces the masses to programmatic advertising, including the DoubleClick platform.

 

Search Engine Journal has a good article about mobile paid search and how to adapt your campaigns (and establish new ones) to optimize for these kinds of searches.  Tips include: capitalizing on “call now” and other “call” calls to action, separating mobile campaigns out, creating mobile friendly landing pages, and more.

 

Speaking of landing pages, this article on diagnosing and repairing conversion rate problems has a thing or two to say about engaging visitors via landing pages and your website in general.

 

Have you ever violated AdWords policy?  Many of us have accidentally, and the canned responses can be downright confusing.  This article asks “Can Google AdWords Customer Service Be Saved?“  What do you think?

 

Finally, it’s a long weekend, you must have an extra hour.  Use that time to go get Global Search Greatness Through Keyword Analysis!  It might be worth your while.

 

That’s all for now friends, have a great weekend!

 

 

 

 



Weekly PPC Roundup – No More Twinkies Edition

Saturday, November 17th, 2012

 

The title says it all!  We haven’t eaten a Twinkie since 6th grade, so we are okay.  Hope you are too. If not, here is some delicious, no calorie PPC news from the past week!

 

First, from Google….

 

The AdWords blog was super full of information this week.  Check out this article which is a cross post from the DoubleClick blog and will help you get your AdWords ramped up for the holidays.  The guide includes:

  • Top 2012 holiday trends and recommendations
  • Automating Your Workflow
  • Display remarketing from search ads
  • Performance Bidding Suite
  • and more!

 

Just in time to make all of these holiday tweaks, Google announces AdWords Editor 9.9 is now available.  Get it while it’s hot!  New features include Google Display network updates, import/export improvements, and more.

 

We think this is less for advertisers and more for shoppers, but the article Deck the halls with tools for shopping outlines some of the cool features you can use within Google Shopping to make your holiday shopping easier.

 

Most of us have dealt with or at least thought of bid automation tools for our PPC Campaigns.  This coming Monday, Google will have a webinar on this very topic.  You can learn more about it here.

 

In Google Shopping goes global you can get details about how when and where Google Shopping will be rolling out in other countries.

 

In Get local in time for the holidays and beyond you can get the skinny on new local targeting options for Google AdWords.  These include airport targeting (!), showing location extensions and sitelinks together (!), larger maps, better reporting, and more!

 

Finally from Mountain View (again the title says it all): AdWords for Business Credit – Now More Availability in the US.

 

Now, from Bing land….

 

Bing also has some local paid search advice. You probably already know how to do this via AdWords, but now learn how to exclude locations within a location in Bing Ads How-To: Use Location Exclusions to Hide Your Ads From People Who Aren’t in Your Target Audience.

 

Not surprisingly, Bing ALSO has some advice for holiday PPC campaigns.  Check out Find New Holiday Keywords Using Bing Ads Intelligence Templates and learn how to use these new templates to maximize your keywords for the upcoming months.

 

Finally, from all around the web….

 

Multi-channel attribution is the new black (or something).  Learn how some other smart people do this in A Look At Cross-Domain Search & Conversion.

 

Not everyone is happy with the new Google Shopping experience.  See one person’s take here.

 

Yahoo! Bing Network Rolls Out to 13 New Countries announces the partnership’s expansion into seven new markets in Europe and six in Latin America.

 

Everyone loves these stats – even non-search marketers!  Check out the latest Most Expensive Keyword data here.  Mesothelioma continues to lead the pack!

 

That’s it for this week.  Everyone, enjoy your weekend and stock up on Twinkies if that’s your thing!