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Posts Tagged ‘Nbsp’

Weekly PPC Update – Short Week Edition!

Sunday, June 30th, 2013

 

Did last week feel really long to anyone else?  Probably having something to do with it being the first week of summer.  Luckily, we have a short week coming up so we can get some serious summertime activities in.  How about you?

 

In the meantime, let’s get down to business with the best PPC news.

 

First, from Google…………..

 

On Monday, Google announced the launch of dynamic remarketing to all clients with a Google Merchant Center account. Right now, it’s geared toward travel and education sectors, but Google plans to expand availability later this year.  Here’s a Help Center article to help you get started.

 

Google also announced an addition to AdWords reporting they’re calling top movers.  To view the top movers report, click the Dimensions tab, then View: Top movers.  Included in this report is a possible causes, if available.  Should be interesting!

 

Did you catch this one?  Google is making the remarketing lists for search ads (RLSA) available to all advertisers using enhanced campaigns. With this feature, you can modify your search ads, bids, and keywords based on your visitors’ past activity on your website.  Here’s an article in Help Center to help you get going.

 

Linking AdWords and Analytics can be kind of a pain.  Google’s announced a process to make it easier.  Check it out here.  If you missed the webinar on using AdWords and Analytics together, here are some of the useful resources that were shared:

 

It was a busy week of AdWords announcements.  Affinity segments are a new way to target users by their lifestyles (vs. niche interests).  To be more specific, Google says “interest categories allow you to reach visitors across the Google Display Network who’ve demonstrated specific interests, regardless of whether your ad correlates with the particular topic of the page they’re currently on.”

 

Review extensions are now available in beta in AdWords.  Contact your rep to sign up.

 

Have you switched to Enhanced Campaigns yet?  Time’s a tickin’!  Here are some success stories to help overcome your fears.

 

Now, from Bing Ads…………..

 

Do you use Bing Ads Editor?  Here are some reasons why Bing thinks you should.  This article talks about using Bing Ads Editor to parse out keyword trends by region.

 

Bing provides some guidance for ensuring that your ads don’t get dinged for duplication:

  • Ensure your ad does not contain duplicate ad copy of any of your other ads.
  • Avoid submitting multiple ads linking to sites with identical content or with a very similar look and feel.

See the whole article here.

 

Bing Sitelinks are now available in all markets!

 

And, that’s it for this week ladies and gentlemen!  Have a great holiday!

 

 



Weekly PPC Update – Happy Dad’s Day!

Sunday, June 16th, 2013

 

Happy Father’s Day to all the hard working dads out there.  Before you head out to family picnics, take a few minutes to catch up on the latest PPC news with us.

 

First, from Google……..

 

Enhanced Campaigns are a little over a month away, and Google has some useful blog posts to bring us up to speed and get a head start.  First of all, starting with the Upgrade Center is a good idea.

 

See examples of how people have increased local opportunities, reached new audiences and spent less time managing campaigns in this post. Also, there have been some improvements to the Upgrade Center, including:  increased flexibility when copying keywords, automatic labeling of newly copied keywords, and uninterrupted keyword level tracking.

 

Auction insights reports are now more robust, enabling us to see competitor data on a keyword level, as well as for groups of keywords, individual or multiple ad groups, and individual or multiple campaigns.

 

Surely, you’ve linked your Google AdWords & Analytics accounts by now, but attending this webinar will give you more ways to look at your data, and it includes a Q & A.

 

Finally, if you’ve been wondering how your accounts will automatically upgrade to Enhanced Campaigns, you’ve gotta check out this post. There is a default upgrade for each kind of legacy campaign device targeting.

 

Now, from Bing Ads……….

 

If you’re wondering how Bing Ads will play with new Google Enhanced Campaigns, this post is for you.   In addition to “increasing our list of dynamic text supported for destination URLs to includeifmobile and ifnotmobile variables”, there are specific changes to bid adjustments, site link extensions, and more.  Most of these updates are not live yet, just fyi.

 

Have you used Bing’s keyword distribution graph?  It’s intended to “ reveal the keywords most important to the success of your ad. Use it to identify these particular keywords, and then build out those advancing your goal, and edit or remove those that aren’t”.  You can see a video, as well as some cool examples here.

 

Finally, from Bing Ads for this week:  Coming Soon to Bing Ads: Change History Graph Connects Your Actions to Results.    If you’re interested in testing this pilot, email CHPilot@microsoft.com.

 

And, from elsewhere on the web………

 

Facebook is ending sponsored search results.  Read Search Engine Land’s take here.

 

Check out some key takeaways from John Gagnon’s speech at SES Toronto here.

 

Finally, a post with lots of useful information: The Top 10 Best AdWords Features You’re Not Using encourages you to take another look at features like the Image Ads Creator, Above the Fold Display bidding, AdWords Scripts, and more!

 

Now, we’ll return you to your regularly scheduled programming.  Have a great day and week everyone!

 

 



Weekly PPC Update – Up Too Early Edition!

Saturday, June 8th, 2013

 

Having kids means wrestling them out of bed on school mornings, and then being woken up by them at the same time on the weekends.  Not cool!

 

Well, what better way to start the weekend than with the past week’s latest and greatest PPC news?  Let’s get to it.

 

First, from Google…..

 

Have you used Dynamic Search Ads?  Google says that they are getting an average of 5-10% increase in clicks, conversions and ROI.  Perhaps it’s time to take a closer look.  Here are some tips on optimizing Dynamic Search Ads.  Here’s a webinar that provides an overview of what Dynamic Search Ads are.

 

Image Extensions are here!  So cool.  Obviously, we were thrilled about the addition of Sitelinks to AdWords, and this feels very much the same.  Get your ad to stand out big time by signing up for the beta here or contacting your AdWords account manager.

 

See Search Engine Land’s compilation of industry responses to this recent addition here. Many people are saying that Image Extensions will help advertisers who aren’t eligible for Product Listing Ads because they don’t have a MPN or UPI.

 

Here is Search Engine Watch’s recap of the Image Extensions announcement.

 

For something a little different, Google examined how Google search and paid ad click patterns can predict box office revenue. Learn some interesting nuggets like “Moviegoers search differently for big movie releases” by checking out the full report here.

 

Next, from Bing Ads……………

 

From the Bing Ads Academy series: Creating and Optimising Sitelink Extensions includes tips like:  keep them short, include offers, and include a call to action.  Also, here is a post on Enhanced Ad Extension reporting with Click Type – now available from Bing Ads.  Note that this is “coming soon”.

 

Here are some optimization tips for Bing Ads especially for real estate advertisers.  And here is a very similar post for UK property/real estate advertisers.

 

Bid adjustments are getting a makeover in the Bing/Yahoo platform.  You’ll see that these look eerily similar to what’s going on over in Google’s Enhanced Campaigns.  You can read all about incremental bid adjustments Bing-style here.

 

Finally, a post encouraging you to use different landing pages by match type, which makes a lot of sense!

 

That brings us up to speed for this week, folks.  Enjoy your weekends!

 



Weekly PPC Update – Happy Mama’s Day to All the Mamas!

Sunday, May 12th, 2013

 

Happy Mother’s Day to all our readers who are mothers!  We hope you have a lovely day.

 

Let’s kick it off proper, not with breakfast in bed, but with the freshest, most delicious PPC news from this week!

 

First, from Google…………..

 

In the next few weeks, if you are only using features available under the  “Standard” campaigns, Google will be migrating them to the “Standard” type. This does not affect how your campaigns serve at all, but it will greatly simplify the set of features that you see when you are using AdWords to manage these campaigns.  

 

We’re getting closer to Enhanced Campaigns being the default (July 22), so Google’s offering a series of posts to provide best practices for managing them.  This post gives best practices for prioritizing bid adjustments across location, time and device.  It will also suggest ways to optimize these adjustments over time, especially as outcomes and business conditions change.  

 

Google Shopping is announcing some changes to improve the user experience.  These include:  requiring higher res images, support for merchant defined multipacks, adjustments for products without unique identifiers, and guidance for description and color attributes. Read the whole post here: “http://adwords.blogspot.com/2013/05/updated-google-shopping-feed.html

 

And, if you’re not totally confused by bid adjustments required for Enhanced Campaigns, here’s another thing to add to the mix. In addition to rolling out ad group level bid adjustments, Google is also making it easier to change bid adjustments for several locations, dayparts and devices at the same time.  

 

Mobile In-Store Research:  How in-store shoppers are using mobile devices is a study co-sponsored by Google that found a bunch of interesting facts about how shoppers with mobile devices use their phones (to check prices, store hours, deals, etc.) and then user behavior, like mobile shoppers spending habits, and more. 

 

Now, from Bing……..

 

Here’s some advice for submitting exception requests in Bing Ads.

 

This is coming up more and more it seems, so Bing’s article on How to Successfully Run Multilingual Campaigns is a good reminder of the basics of multilingual campaigns, including being mindful of language and culture,  domain extension/folder selection, and others.  A great post.

 

Are you in the Bing Ad Pro Directory?  Well, if you’ve passed the Accredited Professional Exam, you should be.  Find out how to access and enhance your profile here.

 

If you’re new to PPC, or if you’re looking for a better way to explain negative keywords to clients, Bing Ads blog has a Video Tutorial – Getting Positive Results with Negative Keywords.

 

Landing pages are important!  It’s still somewhat shocking to us that people are driving paid ad users to their homepages.   This post has some best practices for landing pages.  This is really important stuff as our digital world is growing more mobile every day.  Keep important stuff above the fold y’all!  

 

And, from elsewhere on the web………

 

Following on the heels of the article above, this post from Search Engine Land has some real tactical changes you may consider on landing pages to make them more user friendly, and more likely to convert. 

 

From Search Engine Journal, a video that talks about Bing’s growing market share.

 

From Search Engine Watch, an article that examines some of Google’s recommended Best Practices for Google Shopping advertisers, and then dissects and disproves many of them!

 

That’s it for now, have a great weekend, all!

 



Weekly PPC Update – April Showers Edition

Sunday, April 14th, 2013

 

If you don’t like the weather in New England, just wait a few minutes —- Mark Twain.  Whether or not Mark Twain really said that, I would like to make a request to whoever’s in charge that we have just one weekend of nice weather sometime soon!  Please?

 

Let’s get down to business and see what the past week had in terms of news about PPC.

 

First, from Google………

 

The new Enhanced Campaign options just keep coming!  In mid-May all advertisers will be able to set a mobile bid adjustment at the ad group level, though the article ends by saying “the majority of advertisers will still see the most value in using the existing campaign level bid adjustments.”  Take your pick!

 

If you are feeling a little confused, here’s the basics of setting bid adjustments in Enhanced Campaigns.

 

If you have any feedback for Google about Enhanced Campaigns, you can use this form.

 

Now, from Bing Ads……….

 

Bing has a Back to Basics series on the blog.  Good for beginners, there’s How to Find the Right Keywords for Your Business and Editing Ad Groups thus far.  Stay tuned for more.

 

Bing Ads and You is another series of posts from Bing Ads.  New reports are available now to help you analyze performance on “top” vs. “other” keyword placement.  Also, you can now select the time zone you are in to make reporting more accurate.  Another Bing Ads and You article advises that we will be able to see more granular keyword reports via enhanced search query reports as of 4/11/13.

 

Here is an overview of all the March updates to the Bing Ads platform.

 

Finally, from Bing Ads (by way of Boost CTR’s John Whipple!), check out these recommendations for spring cleaning under performing ads from your PPC accounts.

 

And, from elsewhere around the Internet……

 

From the WordStream blog What PPC Account Manager Say They Do vs. What They Really Do, you can see some statistics on how account managers are spending their time Google AdWords, as well as some recommendations for how they could be doing this better.

 

From Search Engine Watch:  Perhaps to assuage the grumbling of advertisers being required to migrate to Enhanced Campaigns, Google’s announced some cool new features including an updated keyword planner tool, and more.

 

Finally, from Search Engine Land, check out 6 Requirements for a Sound Paid Search Bidding Strategy.

 

That’s it for this week.  Enjoy the rest of your weekend, everybody!