It’s Summertime, and the livin’ is easy (or so they say). How has yours been so far?
Things were pretty quiet in Mountain View over the last week. In fact, in a departure from the norm, there were no blog posts on the AdWords blog for a whole work week, but we have a couple from the end of the prior week and the beginning of this that are useful.
From the Google Adwords blog on June 29th, Google gives advertisers an update on enhanced audience targeting on the display network using “flexible reach,” which now allows users to choose settings at the ad group level. The article says “when you select Broad reach, your ads are shown on pages that match your primary targeting method” and “when you select Specific reach, your ads will show on pages that match all of your targeting methods.”