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Posts Tagged ‘Remarketing’

Weekly PPC Update – Short Week Edition!

Sunday, June 30th, 2013


Did last week feel really long to anyone else?  Probably having something to do with it being the first week of summer.  Luckily, we have a short week coming up so we can get some serious summertime activities in.  How about you?


In the meantime, let’s get down to business with the best PPC news.


First, from Google…………..


On Monday, Google announced the launch of dynamic remarketing to all clients with a Google Merchant Center account. Right now, it’s geared toward travel and education sectors, but Google plans to expand availability later this year.  Here’s a Help Center article to help you get started.


Google also announced an addition to AdWords reporting they’re calling top movers.  To view the top movers report, click the Dimensions tab, then View: Top movers.  Included in this report is a possible causes, if available.  Should be interesting!


Did you catch this one?  Google is making the remarketing lists for search ads (RLSA) available to all advertisers using enhanced campaigns. With this feature, you can modify your search ads, bids, and keywords based on your visitors’ past activity on your website.  Here’s an article in Help Center to help you get going.


Linking AdWords and Analytics can be kind of a pain.  Google’s announced a process to make it easier.  Check it out here.  If you missed the webinar on using AdWords and Analytics together, here are some of the useful resources that were shared:


It was a busy week of AdWords announcements.  Affinity segments are a new way to target users by their lifestyles (vs. niche interests).  To be more specific, Google says “interest categories allow you to reach visitors across the Google Display Network who’ve demonstrated specific interests, regardless of whether your ad correlates with the particular topic of the page they’re currently on.”


Review extensions are now available in beta in AdWords.  Contact your rep to sign up.


Have you switched to Enhanced Campaigns yet?  Time’s a tickin’!  Here are some success stories to help overcome your fears.


Now, from Bing Ads…………..


Do you use Bing Ads Editor?  Here are some reasons why Bing thinks you should.  This article talks about using Bing Ads Editor to parse out keyword trends by region.


Bing provides some guidance for ensuring that your ads don’t get dinged for duplication:

  • Ensure your ad does not contain duplicate ad copy of any of your other ads.
  • Avoid submitting multiple ads linking to sites with identical content or with a very similar look and feel.

See the whole article here.


Bing Sitelinks are now available in all markets!


And, that’s it for this week ladies and gentlemen!  Have a great holiday!



Weekly PPC Roundup – Playoffs Edition!

Sunday, January 13th, 2013


Happy weekend dear readers!  We hope you are enjoying this (weirdly) mild weekend and are enjoying the playoffs (if you’re into that thing).  Half time is up shortly, so here’s the most recent PPC updates to give you a head start on the coming week.


First, from Google……


Perhaps to make up for the lack of updates out of Mountain View in the past month, Google announces 3 upcoming AdWords Hangouts for us.  Some (ahem, the first two) look more interesting than others.  To join, add the Google Ads Google Plus page.  Upcoming topics include:

  • January 24th at 11 AM PDT: Breaking Down Ad Rank
  • February 7th at 11 AM PDT: Remarketing Tips
  • February 21st at 11 AM PDT: All About the AdWords Billing Cycle


Have you used AdMob to promote mobile apps? This Case Study about a Chinese mobile game developer shows some great successes the company had in attracting 80+ million downloads.


Finally, from Google this week: 10 Google Analytics Resolutions for 2013. More knowledge = better campaigns.  Google recommends some features released over the past year that can help you WIN in 2013.


Next, from Bing Ads/Microsoft ……


If you’ve passed the Bing Ads exam, it’s time to get your profile listed in the new and improved Bing Ads Professional Profiles.  Bing reminds us:


“if you want to prepare for the Bing Ads Accredited exam, then have a look at our free training hub which includes 32 training videos on a range of topics from setting up an account to campaign optimization. Taking the exam is currently free of charge and can be done here.”


And, not to be left out of the “top 10″ and “best ___ for 2013″, Microsoft Ads presents Microsoft Advertising Digital Trends & Opportunities in 2013.


From the rest of the web…….


Do your parents (or grandparents) know the difference between paid and organic search?  Yeah, ours don’t either. Targeting the Over 65 With PPC from Search Engine Watch gives some good stats about reaching this demographic.


Also, from Search Engine Watch:  1 PPC Resolution You Must Make: Fix Your Quality Scores gives some practical advice for how to do just that in Bing Ads.


From Search Engine Land: Analytics Matched Search Queries Vs. AdWords Keyword Details Report breaks down the difference between data available in Analytics vs. AdWords.


28 Revealing Questions To Ask When Reviewing Last Year’s SEM Performance, also from Search Engine Land recommends 28 ideas to help evaluate successes and failures for your accounts in 2012.


That’s it for this week, friends!  Have a great week!




Weekly PPC Roundup – No More Twinkies Edition

Saturday, November 17th, 2012


The title says it all!  We haven’t eaten a Twinkie since 6th grade, so we are okay.  Hope you are too. If not, here is some delicious, no calorie PPC news from the past week!


First, from Google….


The AdWords blog was super full of information this week.  Check out this article which is a cross post from the DoubleClick blog and will help you get your AdWords ramped up for the holidays.  The guide includes:

  • Top 2012 holiday trends and recommendations
  • Automating Your Workflow
  • Display remarketing from search ads
  • Performance Bidding Suite
  • and more!


Just in time to make all of these holiday tweaks, Google announces AdWords Editor 9.9 is now available.  Get it while it’s hot!  New features include Google Display network updates, import/export improvements, and more.


We think this is less for advertisers and more for shoppers, but the article Deck the halls with tools for shopping outlines some of the cool features you can use within Google Shopping to make your holiday shopping easier.


Most of us have dealt with or at least thought of bid automation tools for our PPC Campaigns.  This coming Monday, Google will have a webinar on this very topic.  You can learn more about it here.


In Google Shopping goes global you can get details about how when and where Google Shopping will be rolling out in other countries.


In Get local in time for the holidays and beyond you can get the skinny on new local targeting options for Google AdWords.  These include airport targeting (!), showing location extensions and sitelinks together (!), larger maps, better reporting, and more!


Finally from Mountain View (again the title says it all): AdWords for Business Credit – Now More Availability in the US.


Now, from Bing land….


Bing also has some local paid search advice. You probably already know how to do this via AdWords, but now learn how to exclude locations within a location in Bing Ads How-To: Use Location Exclusions to Hide Your Ads From People Who Aren’t in Your Target Audience.


Not surprisingly, Bing ALSO has some advice for holiday PPC campaigns.  Check out Find New Holiday Keywords Using Bing Ads Intelligence Templates and learn how to use these new templates to maximize your keywords for the upcoming months.


Finally, from all around the web….


Multi-channel attribution is the new black (or something).  Learn how some other smart people do this in A Look At Cross-Domain Search & Conversion.


Not everyone is happy with the new Google Shopping experience.  See one person’s take here.


Yahoo! Bing Network Rolls Out to 13 New Countries announces the partnership’s expansion into seven new markets in Europe and six in Latin America.


Everyone loves these stats – even non-search marketers!  Check out the latest Most Expensive Keyword data here.  Mesothelioma continues to lead the pack!


That’s it for this week.  Everyone, enjoy your weekend and stock up on Twinkies if that’s your thing!




Weekly PPC Roundup – Now What Do We Talk About(?) Edition

Saturday, November 10th, 2012


Our Facebook walls and twitter feeds are pretty quiet as of late.  And, our TVs are less inundated with mudslinging ads!  WHATEVER shall we do?  Besides breathing a collective sigh of relief, we can take this peace and quiet as an opportunity to brush up on the latest PPC news!


First, from Google….


Hopefully you got the memo in several of our past weekly updates that historical Impression Share reports would no longer be available as of this past week.  We downloaded all of our reports, did you?  At any rate, the reason these reports are no longer available is to make way for improvements to the feature, including:  distinct search and display columns, “hour of day” segmentation, filters, charts, and rules, and (our favorite) accuracy!  Check out the full announcement here.


Do you use AdWords to increase the number of app downloads for yourself or a client?  If so, this article gives some good ideas for maximizing reach with search and display ads and maximizing conversions with the Conversion Optimizer.  If you aren’t advertising your apps, you may want to consider it as the post says that “during the week following Christmas last year, searches for “best tablet apps” rose by more than 70%.”  You can access a past Google webinar on how to drive cost-effective app downloads here.


Bulk editing is coming to the AdWords interface!  It’s rolling out to a limited number of users to test and collect feedback.  Google says that there will be other tweaks to the interface to eliminate any redundancies.  Check out the full post to see a list of the changes you’ll be able to make, along with some examples.


Google Tag Manager is “a free tool that makes it easy for marketers to add and update website tags—including conversion tracking, site analytics, remarketing and more—with just a few clicks.”  If you want to figure out how to best use this for your own campaigns, and for Google Analytics, check out this webinar on the Tag Manager coming next week.  You can also check out a case study on how one organization successfully implemented it here.


Now, from bing ads…


The Opportunities feature has moved to the Campaigns pages.  It will appear as a tab next to the ad extensions.  Now you’ll be able to “quickly review customized bid, budget, and keyword suggestions for your account.”  Read more about it here.


Here is a post on the top toys in the UK and how to optimize campaigns for them this holiday season.  Here is another really useful post about optimizing Ad campaigns for different verticals in the US.


bing now joins Google in offering bid recommendations.  The article drives home the point that ad position is extremely important to CTR by highlighting a study that says “85% of clicks happen in the mainline location and 13% in the sidebar location”.


bing HAS been super busy rolling out improvements and changes, so don’t feel bad if you haven’t kept up.  Here is a rundown of all the changes that happened in bing ads over the past month to bring you up to speed!


And, from elsewhere around the web…..


5 Quick Fixes To AdWords Default Campaign Options – This article recommends first choosing the all features option in the account tab, so all of the options recommended are visible.  In keyword matching the author recommends selecting do not include close variants, choosing rotate indefinitely in ad rotation options, and more.  See more recommendations and rationale in the article itself.


Study: Google Search Share Slips Below 90% In The UK In October – This is the first time it’s happened in the last 5 years in the UK.  Check out the article to see who the winners are.


Finally, find answers to The Most Frequently Asked Questions In Search Retargeting including where do you get the search data, what effect does Google’s SSL have, how does this differ from site retargeting, is it the responsibility of search or display, can it scale, and more.  This is a great article that really fills in the gaps.


That’s it for this week’s edition.  Have a great weekend!





5 Easy Steps To Set Up A Remarketing Campaign

Friday, October 5th, 2012


It is a fact that human brain does not keep anything for a long time because every second it is saving something new over the old. Same thing happens with your marketing campaign. Once you create interest among visitors regarding your products and services of online business, don’t assume you’re done with all the marketing strategies you need to do.  It is a normal tendency of the people to forget everything within a gap of the period.  Basically your visitors will forget you the second after they leave your site.

All your visitors need a gentle reminder along with your initial advertisement pitch.  Remarketing is necessary for all online businesses to compel customers to purchase your service if they haven’t in the past while they’ve been your site.  This post will teach you the best ways to remarket to your customers.  If you don’t know how to setup a remarketing campaign click here.  After you know how to setup a Remarketing Campaign, here are a number of strategies to make your services remarketable online.

1. Include All Visitors

Remarked to all visitors instead of being specific in selecting targeted visitors only.  Generate your Remarketing codes and put it on every page of your website. If you have maintained one standard footer template then all the things will get easier for you. Put all your Remarketing code on your homepage, because more customers enter into your site through a home page. By putting the code on every page it will help you to remarket to everyone.  This is the lazy route but at least it’s something.

2. Include users

When you are dealing with a number of product categories, you need to remake it more creative. Make it more interesting with innovative ideas. Change your strategy or modify your strategy to provide your Remarketing skills to outsmart your tough competition. There are users who won’t convert to your site, so emphasize more on your converted visitors to send private messages with a “Thank You” note. By remarketing to your current customers (even if it’s the same as everyone else) it shows them that you care.  It’ll help them to know that they made the right decision.  Heck, it might even get them to purchase more from you.

3. Include abandoned shopping carts

Sometime people don’t complete their purchase though they add items into their shopping cart. So re-engage your potential customers with strong call to actions to complete their purchase. Prepare a list of those people who have added to the cart for placing a tag on the view shopping cart page. Prepare another list of people, who have completed their carts. I also recommend placing a tag on the order confirmation page. Your prepared list allows you to remarket to those people who are listed on the shopping cart list instead of the order confirmation page.  By separating everything you can market to them in different ways.  Remember when you’re marketing to them that context is everything.

4. Include people who convert with upsell messages

If you have a converted users list then it will help you a lot. By advertising your products to customers you can offer them promotions or deals that they can take advantage of as customers.  Keep in mind that these people have already purchased something off your site.  They are 10x more likely to purchase something from you in the future if you’ve done a good job.  This will help you PPC remarketing efforts triple in a matter of a few weeks.

5. Target your users on monthly basis

Take an example of a group of users who typically look to buy games a month after their initial purchase but simply stop buying after 90 days. So you need to reach the user within 30 days of purchase, but you must meet them within 90 days. Prepare a Remarketing list to reconnect everyone, who has completed a purchase and set a 30 day membership duration. Now create a second list for utilizing the same tag with a 90 days duration.  Create a custom combination offer which represents all your listed people in the 90 days list instead of limiting in 30 days.  This will help you remarket to them in a different way!

Note down all these remarketing strategies to reconnect with all your customers, cause they will help you gain more online business.  If you have any questions you can always contact me at for more remarketing and PPC strategies!